Pakshoo Home Plus Brand identity ، هویت برند هوم پلاس

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هویت برند هوم پلاس شرکت پاکشو

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Pakshoo Home Plus Brand identity ، هویت برند هوم پلاس

  1. 1. Home Plus® Brand Identity Manual Part I : Brand identity Keywords & Messages How we look and how we talk !
  2. 2. Brand Mantras (Brand Essence) Position • • • © Pakshoo Marketing and R&D Dep.
  3. 3. Pleasant Home Plus In-door Moments Brand mantras © Pakshoo Marketing and R&D Dep.
  4. 4. Brand Associations • •
  5. 5. Core Brand Association Together ness Lifestyle © Pakshoo Marketing and R&D Dep.
  6. 6. Core Brand Associations © Pakshoo Marketing and R&D Dep.
  7. 7. • Core Brand Associations
  8. 8. ONE. Family Together Cooperation in Chores
  9. 9. • • • • © Pakshoo Marketing and R&D Dep.
  10. 10. TWO. Celebrate Party time Post –Party time Chores
  11. 11. • (a (b © Pakshoo Marketing and R&D Dep. Celebra Party Time te
  12. 12. Fragrant eclectic Smell Of Life…
  13. 13. Direction • • • •
  14. 14. Design Evoke Emotions Style-always contemporary © Pakshoo Marketing and R&D Dep.
  15. 15. Design Style • • • Indoor • • •
  16. 16. Real Life True Stories Authentic
  17. 17. • • • Narrative – Approach • Real Life Stories

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