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Nokia – Why Did It Fail ?

In the past decade, Nokia was one of the top cellphone worldwide organization. However, in recent years, it has enormously fallen. This is not a result of their quality or innovation. This is a direct result of the poor leadership style and the dysfunctional team, which limited Nokia. Their poor leadership style prompts to lack of trust, misbalance, broken and absence of vision, and hired wrong person.

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Nokia – Why Did It Fail ?

  1. 1. 1 DoYou RecognizeThese Pictures?
  2. 2. NOKIA –Why Did It Fail? March 27th, 2017 2
  3. 3. • Gurpreet Kaur • Chaudhary, Nikunjkumar Manubhai • Ha,ThiThu Hien • Mohammad, Hasib 3
  4. 4. Overview • Nokia was one of the top cellphone company • In recent years, it has enormously fallen. • This is not a result of their quality or innovation. • This is a direct result of the poor leadership style and the dysfunctional team 4
  5. 5. Contents • Problem identification 5 • Decision marking • Planning & Organizing • Question
  6. 6. Identify apparent problem 1. Lack of trust 2. Wrong vision and misbalance 3. Inefficient recruitment process at upper-level 6
  7. 7. Identify apparent problem 1. Lack of trust: • Frustrated and fear • Stayed silence, gave hopeful and filtered data. • Information did not flow upwards • “You need to run quicker” 7
  8. 8. Identify apparent problem 2. Wrong vision and misbalance • "innovation first", instead of the customer first • I am the best 8
  9. 9. Identify apparent problem 3. Inefficient recruitment process at upper-level • Ex-CEO of Nokia Jorma Ollila & Stephen Elop • Meego sytem 9
  10. 10. Seek and analyze the cause We realised • Distrust • Dishonesty • Misbalance • The inefficient in the recruitment process Caused by lack of trust among Nokia staff. 10
  11. 11. Define the real problem “The lack of trust is the main problem behind Nokia’s failure” 11
  12. 12. Alternative solution – Option 1 1. The possible solution could be lower the hierarchy Because • Fear • Communicate • Understand • Effectively implement objective, goals, and vision. 12
  13. 13. Alternative solution – Option 2 2.Another solution may be transformational leadership Because • Rigid goals • Organizational boundaries • Lack of motivation and engagement • No shared vision 13
  14. 14. Alternative solution – Option 3 3. Hiring a right leader Because The success of the team is on the hand of the leader. 14
  15. 15. Alternative solution – Option 4 4. Trust building From the above consequences, we find that there is no trust relation among the staff of Nokia.They can build trust through better commitment and communication among themselves. 15
  16. 16. SelectingThe Best Option The best solution may be trust building. Because: • No follow-through • Disrespect • Lack of personal creditability • Secretive communication • Micromanagement and selective decision making 16
  17. 17. Step Task People who implement Start End 1 Choose right leader Board of directors CEO HR March 1 May 31 2 Meeting of top managers Board of directors CEO March 1 March 5 3 Hire trainer develop self- awareness, self-management, confidence, and trust for managers CEO, top mangers March 5 May 30 4 Building personal & professional trust CEO, top managers, middle-managers, supervisors March 15 On going Planning - Must be within a year 17
  18. 18. 18 Hire a right leader Plan Screen Interview Evaluate Re- Evaluate 90 days HR Behavior based question Future situation question Future situation question EQ question Criteria: Self-awareness Self-regulation Motivation Empathy Social skill Criteria: Self-awareness Self-regulation Motivation Empathy Social skill Orientation Core message Rotation Incremental learning Probation feedback SMART Goals
  19. 19. 19Meeting Plan Send email Agenda Meeting Send a meeting summary email SMART Goals
  20. 20. 20 Hire trainer Plan Class learning Practicing Evaluating SMART Goals Role-play Performance review Feedback
  21. 21. 21 Building trust Plan Weekly conversation SMART Goals Gather feedback Do what we say Show people the results Evaluate through Survey
  22. 22. 22

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