Using LinkedIn for Business & Professional Networking<br />Andy Alsop, Deep Web Technologies<br />Nora Stoecker, NKS Info ...
Outline<br />Content:  ~ 40-45  minutes<br />Q&A:  ~ 15-20 minutes<br />How many already Using LI?<br />Quick & Dirty Over...
Let’s Get Started<br />Quick & Dirty Overview<br /><ul><li> Online network for business professionals
 80 million+ professionals
 LinkedIn provides (additional) professional credibility</li></ul>Start by:<br />Creating a Profile<br />Adding Contacts<b...
LinkedIn is your online network of professional contacts and subject matter experts
LinkedIn provides a lot of power for free; enhanced services available for a fee.</li></li></ul><li>Now We’re Really Getti...
Build a Profile
 Add Contacts</li></ul>Let’s go to <br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />http:/...
Now We’re Really Getting Started<br />Creating a Profile<br /><ul><li>Create an account
Build a Profile
 Add Contacts</li></ul>Let’s go to <br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />1. Beg...
Now We’re Really Getting Started<br />Creating a Profile<br /><ul><li>Create an account
Build a Profile
 Add Contacts</li></ul>At least 35 people<br />Let’s go to <br />10/21/2010<br />Using LinkedIn for Business & Professiona...
10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />Using LinkedIn for Business Connections<br /><u...
Finding employees
 Looking for Connections
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Using linkedIn for business and professional networking oct. 2010

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Using linkedIn for business and professional networking oct. 2010

  1. 1. Using LinkedIn for Business & Professional Networking<br />Andy Alsop, Deep Web Technologies<br />Nora Stoecker, NKS Info Services<br />October 21, 2010<br />
  2. 2. Outline<br />Content: ~ 40-45 minutes<br />Q&A: ~ 15-20 minutes<br />How many already Using LI?<br />Quick & Dirty Overview<br />Creating a Profile<br />Adding Contacts<br />Andy :Finding employees<br /> Looking for Connections<br /> Intro’s for Clients<br />Nora:Groups<br /> Answers<br /> Other Features<br />Q&A<br />www.linkedin.com<br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />
  3. 3. Let’s Get Started<br />Quick & Dirty Overview<br /><ul><li> Online network for business professionals
  4. 4. 80 million+ professionals
  5. 5. LinkedIn provides (additional) professional credibility</li></ul>Start by:<br />Creating a Profile<br />Adding Contacts<br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />http://www.linkedin.com <br /><ul><li> LinkedIn is your online “business card/elevator speech/resume or CV on steroids”
  6. 6. LinkedIn is your online network of professional contacts and subject matter experts
  7. 7. LinkedIn provides a lot of power for free; enhanced services available for a fee.</li></li></ul><li>Now We’re Really Getting Started<br />Creating a Profile<br /><ul><li>Create an account
  8. 8. Build a Profile
  9. 9. Add Contacts</li></ul>Let’s go to <br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />http://www.linkedin.com <br />
  10. 10. Now We’re Really Getting Started<br />Creating a Profile<br /><ul><li>Create an account
  11. 11. Build a Profile
  12. 12. Add Contacts</li></ul>Let’s go to <br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />1. Begin building profile<br />http://www.linkedin.com <br />2. Continue building full profile <br />
  13. 13. Now We’re Really Getting Started<br />Creating a Profile<br /><ul><li>Create an account
  14. 14. Build a Profile
  15. 15. Add Contacts</li></ul>At least 35 people<br />Let’s go to <br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />http://www.linkedin.com <br />Import from email contacts or select from “colleagues, classmates or people you may know”, or identify active members of your groups (after you join some groups), or search for people directly.<br />
  16. 16. 10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />Using LinkedIn for Business Connections<br /><ul><li> Network Statistics
  17. 17. Finding employees
  18. 18. Looking for Connections
  19. 19. Introductions for Clients/Associates
  20. 20. Recommendations
  21. 21. My Groups </li></ul>Federated Search Group Coronado Ventures Forum<br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />
  22. 22. Find a Job / Post a Job<br />Using your network<br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />Using LinkedIn for Business Connections<br /><ul><li> Network Statistics
  23. 23. Finding employees
  24. 24. Looking for Connections
  25. 25. Introductions for Clients/Associates
  26. 26. Recommendations
  27. 27. My Groups </li></ul>Federated Search Group Coronado Ventures Forum<br />
  28. 28. 10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />Using LinkedIn for Business Connections<br /><ul><li> Network Statistics
  29. 29. Finding employees
  30. 30. Looking for Connections
  31. 31. Introductions for Clients/Associates
  32. 32. Recommendations
  33. 33. My Groups </li></ul>Federated Search Group Coronado Ventures Forum<br />1st Level Connections<br />2nd Level Connections<br />3rd Level Connections<br />
  34. 34. 10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />Using LinkedIn for Business Connections<br /><ul><li> Network Statistics
  35. 35. Finding employees
  36. 36. Looking for Connections
  37. 37. Introductions for Clients/Associates
  38. 38. Recommendations
  39. 39. My Groups </li></ul>Federated Search Group Coronado Ventures Forum<br />
  40. 40. 10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />Using LinkedIn for Business Connections<br /><ul><li> Network Statistics
  41. 41. Finding employees
  42. 42. Looking for Connections
  43. 43. Introductions for Clients/Associates
  44. 44. Recommendations
  45. 45. My Groups </li></ul>Federated Search Group Coronado Ventures Forum<br />
  46. 46. 10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />Using LinkedIn for Business Connections<br /><ul><li> Network Statistics
  47. 47. Finding employees
  48. 48. Looking for Connections
  49. 49. Introductions for Clients/Associates
  50. 50. Recommendations
  51. 51. My Groups </li></ul>Federated Search Group Coronado Ventures Forum<br />
  52. 52. Using LinkedIn for Professional Connections<br /><ul><li>Groups </li></ul>733,023 of them!<br /><ul><li>Answers</li></ul>Find subject experts; demonstrate expertise; engage in discussion<br /><ul><li>Some Other Features</li></ul>Companies (beta)<br />Interconnectivity – Blogs & Twitter<br />Slideshare<br />More …<br />Let’s go to <br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />730,000+ and counting, though many as small as one or two people. You must sign up and meet the criteria to join a group. Some are active; some not. <br />The benefit is in participation!<br />
  53. 53. Using LinkedIn for Professional Connections<br /><ul><li>Groups </li></ul>726,324 of them!<br /><ul><li>Answers</li></ul>Find subject experts; demonstrate expertise; engage in discussion<br /><ul><li>Some Other Features</li></ul>Companies (beta)<br />Interconnectivity – Blogs & Twitter<br />Slideshare<br />More …<br />Let’s go to <br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />Asking reasonable questions and providing informed answers is another way to build professional credibility and learn from your network. Again, the benefit is in participation!<br />
  54. 54. Using LinkedIn for Professional Connections<br /><ul><li>Groups </li></ul>733,023 of them!<br /><ul><li>Answers</li></ul>Find subject experts; demonstrate expertise; engage in discussion<br /><ul><li>Some Other Features</li></ul>Companies (beta)<br />Interconnectivity – Blogs & Twitter<br />Slideshare<br />More …<br />Let’s go to <br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />Identify contacts; “follow” to track events, hires, promotions, & terminations; see recent news; …<br />
  55. 55. Using LinkedIn for Professional Connections<br /><ul><li>Groups </li></ul>733,023 of them!<br /><ul><li>Answers</li></ul>Find subject experts; demonstrate expertise; engage in discussion<br /><ul><li>Some Other Features</li></ul>Companies (beta)<br />Interconnectivity – Blogs & Twitter<br />Slideshare<br />More …<br />Let’s go to <br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />
  56. 56. Resources<br />Selected Groups<br />ARMA International<br />American Library Association<br />LIS Career Options subgroup<br />Some divisions<br />Business New Mexico<br />Job & Career Network<br />Many subgroups<br />Santa Fe Business Network<br />SLA- Special Libraries Association<br />Many divisions<br />Some Chapters <br />Selected References<br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />LinkedIn Learning Center http://learn.linkedin.com/<br />LinkedIn Blog http://blog.linkedin.com/<br />Breeding, Marshall. “Social Networking Strategies for Professionals”. Computers in Libraries, Oct. 2009 http://tinyurl.com/2akkmvw<br />Helft, Miguel. “The Social Network that Gets Down to Business”. The New York Times, Sept. 20, 2010. http://tinyurl.com/27mzfre<br />Roslansky, Ryan. “Follow Companies on LinkedIn for More Personalized Career Insights”. From the LinkedIn Blog, Sept. 28, 2010. http://tinyurl.com/2762w79<br />
  57. 57. Final Thoughts<br />Thank you!<br />Contact Andy:<br />aalsop@deepwebtech.com<br />http://www.DeepWebTech.com<br />http://www.linkedin.com/in/andyalsop<br />Contact Nora: <br />n.stoecker@nksinfoservices.com<br />http://www.nksinfoservices.com<br />http://www.linkedin.com/in/nksinfo<br /><ul><li> Consider you “privacy” comfort zone – but be accessible.
  58. 58. Use LinkedIn to
  59. 59. make business or professional connections
  60. 60. demonstrate and share your expertise, knowledge & personality</li></ul>What else would you like to know? <br />10/21/2010<br />Using LinkedIn for Business & Professional Networking<br />

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