Social media allows for targeted advertising to specific consumers based on their interests and behaviors, allowing companies to communicate directly with their ideal audience through a more personalized message. Rather than blind mass advertising, social platforms provide user data that helps identify the right consumers to reach, improving the effectiveness of marketing campaigns. Companies can also gauge feedback and engagement to refine their strategies.

1. +
Social Media’s Impact on
Advertising

2. +
Why should
you use
social media
to advertise?

3. +
According
to the
company

4. +
Advertising
and marketing
are moving
toward a more
one-on-one
communication

5. +
Companies will know
exactly who to proactively
target, instead of just blindly
advertising to the masses

6. +
Advertising
through
social media
is geared
toward
certain
consumers

7. +
Companies will know
exactly which audience
they are communicating
with and what kind of
message to distribute

8. +
Are you
connected?