1. Leonardo Vazquez, AICP/PP
Executive Director, The National Consortium for Creative Placemaking
20+ years in community economic development
American Planning Association National Planning Leadership Award for Advancing Diversity and
Social Justice in Honor of Paul Davidoff
Author: Leading from the Middle: Strategic Thinking for Planners and Community Development
Professionals
Co-editor: Dialogos: Placemaking in Latino Communities

2. Making the business case
for equitable
redevelopment
in New Jersey

3. Buying power by ethnicity, in NJ, 2010-18
(in million $)
2010 2018 Change Growth
Total $400,167 $496,633 $96,466 24%
White $321,375 $384,515 $63,140 20%
Hispanic $ 38,050 $ 55,446 $17,396 46%
Asian-American $ 37,105 $ 57,710 $20,605 56%
African-American $ 36.600 $ 47,152 $10,552 29%
Multiracial $ 3,758 $ 5,577 $ 1,819 48%
Native American $ 1,330 $ 1,680 $ 350 26%
Source: Multicultural Economy 2018, Selig Center for Economic Growth
Note: Hispanics can be of any race, so they are included in all buying power by race statistics

4. Share of total buying power in NJ
by culture, 2010 & 2018
0%
3%
6%
9%
12%
15%
African-American Asian-American Native American Multiracial Hispanic
2010 Share 2018 Share

5. NJ’s rank in US statewide
cultural consumer markets
Total buying power : 7th
Asian-American: 4th
Hispanic: 6th
White: 8th
African-American: 10th
Multiracial: 11th
Native American: 18th