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NJ Future: Communicating Value to Consumers
Green City, Clean Waters ‐ Public Engagement 
Tiffany Ledesma
May 13, 2015
• Drinking Water
(1.73 million customers in 
Philadelphia, Bucks, Montgomery 
and Delaware Counties)
• Wastewater 
(2.22 m...
GREEN CITY, CLEAN WATERS 
• City will invest  $2 billion dollars 
over 25 years to manage 
stormwater runoff through 
prim...
BOTTOM LINE
BOTTOM LINE
BOTTOM LINE
Economic Benefits
 Property Values
 Job Creation
 Competitive City
Social Benefits
...
Public Affairs Mission
The Public Affairs Division is a dedicated, customer‐
focused team committed to enhancing the quali...
Public Affairs Organization
Public Affairs
Customer Service
Public Relations
Community 
Relations
Stormwater Billing
Publi...
Public Engagement Team 
Goals
• To generate public support 
for PWD’s green and gray 
investments.
• To inform, educate, a...
• Support of communities and partners is critical to the success 
of Green City, Clean Waters.
• By creating opportunities...
How Do We Get There?
Notify and Create Opportunities for citizens (residents and 
communities) to become informed, involve...
•Site visits
•Notifications to partners
•Community meetings
Planning
• Environmental educators  deployed
• Community meeti...
Many Community Meetings… 
Approximate number of Green 
Park projects:
• Planning:  34
• Design:  33
• Long term:  20+
• To...
Green City, Clean Waters
in the Classroom & Beyond
• Lessons at the Fairmount Water 
Works, in classrooms, at PP&R rec 
ce...
ART!
Interpretive Signage
• The Soak It Up! Adoption Program provides grants to civic 
organizations to help maintain the beauty and functionality o...
Our Adoptees
• 12 Active Adoptees
• 5 Awaiting Grants
• 2 Expressions of Interest
• Managing 38 GSI Sites
• 107 SMPs (Appr...
• Rain Check 
• Rebuilding Together 
Philadelphia Block 
Builds
• Residential Tool 
Improvements
• DIY Resources
Green Hom...
• Educate PWD customers
• Provide a financial 
incentive for stormwater 
management
• Evaluate residential 
green stormwat...
Rebuilding Together Philadelphia
FREE Downspout Planters
“My community wants a … 
green street… green park … 
green school…”
www.phillywatersheds.org/cif
Nominate a location in yo...
@Phillyh2o 
and 
Green City, Clean Waters
https://www.flickr.com/photos/phila
delphiawater
http://vimeo.com/phillywatershe...
flickr.com/philadelphiawater
Photo Library
Thank you! 
Tiffany.Ledesma@phila.gov
www.phillywatersheds.org
www.phila.gov/water
Communications Strategies for Water and Sewer Utilities Ledesma
Communications Strategies for Water and Sewer Utilities Ledesma
Communications Strategies for Water and Sewer Utilities Ledesma
Communications Strategies for Water and Sewer Utilities Ledesma
Communications Strategies for Water and Sewer Utilities Ledesma
Communications Strategies for Water and Sewer Utilities Ledesma
Communications Strategies for Water and Sewer Utilities Ledesma
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Communications Strategies for Water and Sewer Utilities Ledesma

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A look at the public outreach efforts of Philadelphia Water's Green City, Clean Waters initiative, and the organizational structure behind it.

Published in: Government & Nonprofit
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Communications Strategies for Water and Sewer Utilities Ledesma

  1. 1. NJ Future: Communicating Value to Consumers Green City, Clean Waters ‐ Public Engagement  Tiffany Ledesma May 13, 2015
  2. 2. • Drinking Water (1.73 million customers in  Philadelphia, Bucks, Montgomery  and Delaware Counties) • Wastewater  (2.22 million customers in  Philadelphia, Bucks, Montgomery  and Delaware Counties) • Stormwater (Philadelphia City/County only) PHILADELPHIA WATER DEPARTMENT A Sustainable Utility in Support of a Sustainable City Serves the Greater Philadelphia region by providing integrated  drinking water,  wastewater, and stormwater services and more…
  3. 3. GREEN CITY, CLEAN WATERS  • City will invest  $2 billion dollars  over 25 years to manage  stormwater runoff through  primarily “green infrastructure”  • Maintains and upgrades one of  the nation’s oldest infrastructure  systems. • Environmental, Economic and  Social Benefits • Will help make our communities  cleaner, healthier and more  desirable places to live, work,  and play. • National model for improving  water quality and quantity in  urban streams and rivers. 
  4. 4. BOTTOM LINE BOTTOM LINE BOTTOM LINE Economic Benefits  Property Values  Job Creation  Competitive City Social Benefits  Recreation  Aesthetics  Public Health  Equity Environmental Benefits  Fishable & Swimmable  Habitat Enhancement  Air Quality  Energy Savings  Carbon Footprint Advantages of the  Green Approach
  5. 5. Public Affairs Mission The Public Affairs Division is a dedicated, customer‐ focused team committed to enhancing the quality of life  of the external and internal customers we serve by: • Providing reliable and timely information and support • Fostering a culture of environmental stewardship • Acknowledging and resolving customer concerns • Enhancing credibility for the Department and • Leading the Department in establishing a philosophy of  customer sensitivity
  6. 6. Public Affairs Organization Public Affairs Customer Service Public Relations Community  Relations Stormwater Billing Public Education Fairmount Water  Works Interpretive  Center Public Engagement Community  Initiatives Residential  Programs Watershed  Partnerships Creative Fairmount Park Environmental  Educators +   Communications  Development  Support  throughout each  of these efforts
  7. 7. Public Engagement Team  Goals • To generate public support  for PWD’s green and gray  investments. • To inform, educate, and  inspire citizens to become  PWD advocates and  ambassadors.   PWD’s success and the sustainability of our  investments hinge on the support of communities  – our rate payers.
  8. 8. • Support of communities and partners is critical to the success  of Green City, Clean Waters. • By creating opportunities to connect people to GSI and by  harnessing resources through partnerships, we can create a  more successful and more sustainable program. • Ensure that the rate‐payer is on board Community Support  & Partnerships
  9. 9. How Do We Get There? Notify and Create Opportunities for citizens (residents and  communities) to become informed, involved and inspired to  help facilitate the implementation of PWD’s investments. • Community Outreach (i.e., notification) • Public Participation (i.e., residential tools) • Partnership‐building (i.e., watershed partnerships and civic  partnerships) • Communications Development too!
  10. 10. •Site visits •Notifications to partners •Community meetings Planning • Environmental educators  deployed • Community meetings Design •Letters to residents , council, and partners •Community meetings •Automated phone calls to property owners •Construction letters Pre‐ Construction •Adoption invitation •Ribbon cuttings, when possible •Continued education and partnership Post ‐ Construction Aim for notification & outreach on every green  project led by PWD (public sites) 
  11. 11. Many Community Meetings…  Approximate number of Green  Park projects: • Planning:  34 • Design:  33 • Long term:  20+ • Total:  87 If we do 3 green park meetings per  project that’s 261 park meetings! *This doesn’t include street  projects, vacant land projects,  schools projects, etc. *It also doesn’t include all other  communication (i.e., emails,  phone calls, letters, flyering,  articles, etc.)
  12. 12. Green City, Clean Waters in the Classroom & Beyond • Lessons at the Fairmount Water  Works, in classrooms, at PP&R rec  centers, in neighborhoods, and at  PP&R environmental education  centers and beyond. • Urban Waters Curriculum and  Teacher Development Training  ‐ www.resourcewater.org • GreenSTEM Network Program – Monitoring GSI and producing  environmental data • Approximately 62,000  environmental education  participants last year
  13. 13. ART!
  14. 14. Interpretive Signage
  15. 15. • The Soak It Up! Adoption Program provides grants to civic  organizations to help maintain the beauty and functionality of  green stormwater infrastructure (GSI) in Philadelphia’s  neighborhoods.
  16. 16. Our Adoptees • 12 Active Adoptees • 5 Awaiting Grants • 2 Expressions of Interest • Managing 38 GSI Sites • 107 SMPs (Approximate)
  17. 17. • Rain Check  • Rebuilding Together  Philadelphia Block  Builds • Residential Tool  Improvements • DIY Resources Green HomesGreen Homes
  18. 18. • Educate PWD customers • Provide a financial  incentive for stormwater  management • Evaluate residential  green stormwater  infrastructure Green Homes Green Homes Goals
  19. 19. Rebuilding Together Philadelphia FREE Downspout Planters
  20. 20. “My community wants a …  green street… green park …  green school…” www.phillywatersheds.org/cif Nominate a location in your  community that you want  evaluated for GSI!* *NOT GUARANTEED!   (1/10 chance; 2‐5 years) Community Input Form
  21. 21. @Phillyh2o  and  Green City, Clean Waters https://www.flickr.com/photos/phila delphiawater http://vimeo.com/phillywatersheds @Phillyh2o @Phillyh2o We’re on:We use social media to: • Publicize events • Provide customers with  important information • Respond to customer  events • Highlight water related  news PWD on Social Media
  22. 22. flickr.com/philadelphiawater Photo Library
  23. 23. Thank you!  Tiffany.Ledesma@phila.gov www.phillywatersheds.org www.phila.gov/water

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