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Communications Strategies for Water and Sewer Utilities Clisham


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Introduction to New Jersey Future's webinar on communications strategies for water and sewer utilities, including a look at the dire need for new investment in New Jersey's urban water infrastructure and why that means utilities will have to communicate differently.

Published in: Government & Nonprofit
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Communications Strategies for Water and Sewer Utilities Clisham

  1. 1. Communicating Value to Consumers: Strategies for Water and Sewer Utilities New Jersey Future May 14, 2015
  2. 2. About New Jersey Future Smart Growth research, policy, advocacy and assistance
  3. 3. @RebuildRenew #RebuildRenew
  4. 4. Agenda • Introduction: Why Change? – Elaine Clisham, New Jersey Future • Case Study: What we do, and how we do it – Rick Dovey, Atlantic County Utilities Authority • Case Study: Building a Communications Strategy – Tiffany Ledesma, Philadelphia Water • Making the Media Your Friend – Elizabeth Ruebman, Amplify, Inc. • Questions
  5. 5. WHY CHANGE? Isn’t the way we currently communicate good enough?
  6. 6. Consumers’ Experience of Us
  7. 7. Why We Must Invest
  8. 8. Why We Must Invest
  9. 9. How a CSO Works
  10. 10. Profile of New Jersey CSO Cities • Most are “small” – 60,000 residents or fewer • All are older, with very old infrastructure • Many are distressed, with large numbers of residents earning well below the statewide median income • Many have declining property tax bases, making it difficult to find ways to finance infrastructure upgrades that won’t burden residents • Most have begun to grow again!
  11. 11. Why We’re Involved
  12. 12. NEXT UP: Rick Dovey, Atlantic County Utilities Authority
  13. 13. QUESTIONS?
  14. 14. THANK YOU! We will email all participants with links to the webinar and the presentations as soon as they’re available. GET IN TOUCH Chris Sturm, Senior Director of State Policy 609-393-0008 ext. 114 or Jane Rosenblatt, Planning and Policy Associate 609-393-0008 ext. 110 or RESOURCES