Winning business from research buyers is particularly competitive when the economy is under pressure as Market Research budgets often the first to suffer. Looking at the great success stories from our customer base we've seen a consistent thread of strong mobile engagement running throughout. Client companies are almost always pleasantly surprised to find that the economics of mobile engagement are far better than the benchmarks they have from online surveys.
This is essentially down to the far higher degree of participation they see when approaching customers via the channels they prefer, rather than the channels they, as researchers, feel comfortably familiar with. We think mobile, for many researchers and panel companies, presents a case of 'better the devil you don't know' or rather, better the devil OnePoint Global knows. Our expertise and mobile-first functionality lets researchers probe deeper in ways that respondents are keen to try.
The slides in this post hint at some of the features that have proven time and time again to win favour with panels. First however, we set the scene to underline our belief that we live in the age of mobile and not just the age of the internet. This point is crucial to understanding why online surveys are receiving far lower response rates as time goes on, making what is often free software less and less attractive given the time and effort that goes into creating a research programme using it, only to receive low and slow uptake and cause difficulty meeting quotas.
We share just the very tip of the mobile market research iceberg here but are always willing to discuss ways this model can be applied to specific research needs, so I warmly encourage you to get in touch and make the most of our expertise and the first class support our research experts provide.