Social Media Marketing For Real Estate 01 10

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Social Media Marketing For Real Estate 01 10

  1. 1. Social Media Marketing for Real Estate Presented by Neil DeLuca Internet Marketing Specialist @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  2. 2. Overview ² Goals of Social Media Marketing ² Social Media Marketing Tools ² Facebook, Twitter, and LinkedIn, Blogging ² Utilizing Social Media Tools & Examples @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  3. 3. Goals of Social Media Marketing ² Increase your presence on the Internet to attract more clients ² Make yourself more searchable (Google) ² Connect and engage ² Promote and sell/brand yourself ² Expand your community & increase prospects ² Generate more revenue! @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  4. 4. Interactive Marketing @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  5. 5. Social media marketing is not a fad! @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  6. 6. Who’s Using Social Media & Why? @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  7. 7. What are most popular tools? ² Facebook ² Twitter ² LinkedIn ² YouTube ² Blogging ² Blogger, WordPress, Digg, Delicious, Technorati) @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  8. 8. Top 3 Social Media Sites @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  9. 9. Why should you care? ² The more you use these “social media” tools the better chance to get to get noticed ² Higher ranking of Internet search engines (Google, Yahoo, Bing, etc) @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  10. 10. The Cost ² Facebook, Twitter, LinkedIn and almost all the social media marketing tools are FREE! ² The Cost: “Your Time!” ² Requires a considerable investment of time to see tangible results – new clients ² It won’t replace print media advertising ² You’ll get leads over time but you’ll close a transaction because you’re a great agent ² Social media marketing is just another form of relationship building/networking, not a replacement @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  11. 11. The Cost (continued) ² You don’t have to be a techno whiz ² Be creative! ² You are already naturals at networking & forming community connections ² This is just another marketing tool in your real estate portfolio! ² Some of your competitors are taking advantage – get a jumpstart on them! @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  12. 12. How often do I need to post? ² “Build it and they will come?” –NO! ² Post Often! Provide value to your target audience (don’t just ramble) ² Post meaningful information that builds your brand and drives traffic to your blogs and real estate web site ² Posting frequently will increase your sites SEO (Search Engine Optimization or rankings– Google, Yahoo, Bing search) ² Create a strong following on Facebook, Twitter & LinkedIn ² It’s a big commitment that can’t be outsourced ² Consider joining other “real estate” blogs and comment on postings ² Share your expertise & value – clients will begin to notice! @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  13. 13. What is “microblogging”? ² Microblogging is a form of multimedia blogging that allows users to send brief text updates such as messages, links, etc., and publish them to an audience on the web ² Can be viewed by anyone or by a restricted group which can be chosen by the user. ² Facebook, Twitter, LinkedIn are examples of “microblogs” @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  14. 14. Social Media Tools ² There are hundred if not thousands! ² Which ones should you use? @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  15. 15. Social Media Tools ² Which tools maximize your time and expand your presence on the web? @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  16. 16. Recommended Social Media Marketing Tools for Real Estate ² Facebook ² Twitter ² LinkedIn ² Google Blogger ² Bit.ly (URL shortner) ² YouTube @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  17. 17. Facebook ² Social networking website where users can add friends and send messages, update personal profiles to notify friends about themselves ² Also used to build a “business” page easily where you can attract fans to your page ² Users can join networks organized by city, workplace, school, and region ² January 2009 compete.com study ranked Facebook as the most used social network ² October 2009 – 350 million users & growing! @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  18. 18. Facebook ² Biggest user demographic: 35 -55 year olds! ² Users with the largest “buying power!” ² Best Buy – November 2009: 1 million + fans to the Facebook Best Buy page! ² Pepsi pulled it’s $60million TV super bowl ad for a $20 million social media ad! ² Your competitors are using these tools! @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  19. 19. Facebook ² Separate your personal from your professional followers ² Build a public profile that elaborates your expertise & personality ² Sold $1.2 million last year, etc! ² Your clients don’t care about your cat or status updates telling you friends you’re playing Farmville! ² Consider building a Facebook “Page” ² Allows you to separate your personal friends from your professional or business clients @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  20. 20. Facebook Profile ² First step – sign up (use your e-mail address that your clients use to contact you) ² Upload a “professional looking” photo ² Create a short bio & include your Twitter account & company website (www.masiello.com) ² Set your Privacy settings to only allow what you want the public to view ² Don’t include religious or political views ² Keep controversial groups, pages, etc. personal ² They will get included in Google SEO which last month became “real-time” update & search @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  21. 21. Facebook Profile @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  22. 22. Facebook Privacy Settings @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  23. 23. Facebook Page @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  24. 24. Facebook Page @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  25. 25. Measuring Facebook Metrics ² http://facebook.grader.com/ ² Free tool to measure the power of a Facebook business page or user ² The Facebook Grade measures the reach and authority of a Facebook page ² What is your grade & how to improve ² Visit: http://www.hubspot.com/social-media- marketing-kit-a @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  26. 26. Demo @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  27. 27. Twitter ² Free micro-blogging service that enables its users to send and read messages known as ”tweets” ² Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as “followers” ² Senders can restrict delivery to those in their circle of friends or, by default, allow open access ² Users can send and receive tweets via the Twitter website, Mobile phone or external applications ² Most popular and easy-to-use “microblogging” tool! @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  28. 28. Microblogging & Tweeting ² Twitter.com ² Sign up & carefully choose your “Twitter” name! ² Add a short bio & picture that is relevant to real estate & you! ² Objective is to grow your followers ² Share relevant information ² Follow groups of interest ² Share you listings with link and your comments ² Use bit.ly to shortner URL ² Deliver the best and freshest most relevant information possible to potential clients (“followers”) @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  29. 29. Twitter Home page @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  30. 30. Twitter Profile @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  31. 31. Twitter Profile @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  32. 32. Twitter “Tweet” sample @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  33. 33. Twitter Search ² http://search.twitter.com @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  34. 34. Measuring Twitter Metrics ² http://twitter.grader.com/ ² How Influential Are You On Twitter? ² Free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded ² What is your grade & how to improve? ² Visit: http://www.hubspot.com/social-media- marketing-kit-a @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  35. 35. DEMO @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  36. 36. Blogging @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  37. 37. What is blogging? ² A contraction of the term "web log“ ² Type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video ² A typical blog combines text, images, and links to other websites, and other media related to its topic ² Technorati, Digg, Google Blogger, Reddit, Delicious, Wordpress are popular blogging tools ² Real Estate – use to blog about listings, open houses, items relevant to your target market & customers @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  38. 38. Google Blogger ² Free blog publishing tool from Google ² Easiest blogging tool for the non- technical person ² Easily create a “blog” to share you listings, open houses & other relevant real estate information ² Can also be used to follow other blog sites @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  39. 39. What should I blog about? ² Current listings ² Include description & link ² Blog open houses ² Blog interesting real estate topics ² Be professional – always building your brand & awareness ² Nobody cares about your latte, your weekend or your cat! Ö ² It’s irrelevant to your business & will dissuade current or potential clients @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  40. 40. Example of Google Blog @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  41. 41. Sample Blog ² Include description, address, link & contact ² Always tie the link back to your real estate posting on your website ² The more you post the better change of moving up to the front of a search engine page @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  42. 42. Bit.ly ² A URL shortener ² A must use tool for microblogging ² Also provides statistics to who clicked on link @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  43. 43. Bit.ly @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  44. 44. LinkedIn ² Business-oriented social networking site ² Mainly used for professional networking ² 50 million users worldwide ² Allows registered users to maintain a list of contact details of people they know and trust in business ² LinkedIn “Groups” feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups (Real Estate) @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  45. 45. LinkedIn ² Groups may include alumni associations, affiliations, professional societies, sports team connections, etc. ² Groups allow for professionals to post job openings or answer questions ² The connections made through LinkedIn Groups may be more beneficial than an unknown connection ² In 2008 LinkedIn enabled an "applications platform" ² Can “tweet” via Twitter and updates LinkedIn status @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  46. 46. LinkedIn Homepage @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  47. 47. LinkedIn Profile @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  48. 48. LinkedIn Profile-Experience & Groups @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  49. 49. LinkedIn-Recommendations @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  50. 50. LinkedIn-Advanced Search @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  51. 51. LinkedIn-Advanced People Search @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  52. 52. LinkedIn-Summary ² New changes in LinkedIn make it a great research tool ² Get to 100% Profile Completeness! ² Join Groups to expand your exposure ² Post regularly on topics that will brand you the “expert” ² Use “Twitter” application to link your Twitter “tweets” @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  53. 53. Measuring LinkedIn Metrics ² http://linkedin.grader.com/ ² How Influential Are You On LinkedIn? ² Free tool that allows you to check the power of your LinkedIn profile compared to millions of other users that have been graded ² What is your grade & how to improve? ² Visit: http://www.hubspot.com/social-media-marketing- kit-a @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  54. 54. LinkedIn DEMO @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  55. 55. Some tools for posting to multiple sites simultaneously ² TweetDeck ² Hootsuite ² My favorite & recommended to use ² Can post to Facebook profile, Facebook Page, Twitter, LinkedIn, blog at the same time ² Can also use to monitor all your accounts at once ² Both applications available for mobile phones @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  56. 56. Hootsuite ² www.hootsuite.com @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  57. 57. ROI of Social Media Marketing ² Expand your presence in the market ² Strengthen your reputation ² Expand your clientele! ² Be patient – it takes some time to build a presence on-line ² Get on-board –your competitors are using it & getting noticed ² Don’t use the tools you think will expand your presence @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  58. 58. Questions @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  59. 59. Contact Neil Deluca M: 603.560.7686 neil@themagnetargroup.com Facebook: The Magnetar Group Twitter: @njdeluca LinkedIn: www.linkedin.com/neildeluca My Blogs: http://socialmediamagnetar.blogspot.com/ @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC
  60. 60. Thank you! @Copyright 2010 Cannot be copied, edited or printed without the prior written permission of The Magnetar Group, LLC

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