Fairness and Balance   Not the Fox News kind
Fairness and Balance• Fair: The report presents all important views  on a subject• Unbiased: The reporter separates her  p...
The Echo Chamber• Are you reporting what’s newsworthy and  important to your audience, or do you  consider it newsworthy b...
Verifying Assertions• Don’t create an artificial balance: Legitimate  scientists on one side, passionate nut jobs on  the ...
Verifying Assertions• Question stats with the “common sense” test:  – “as many as 2,000,000 children are abducted    every...
Fairness and Balance   Not the Fox News kind
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Fairness balance

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Fairness balance

  1. 1. Fairness and Balance Not the Fox News kind
  2. 2. Fairness and Balance• Fair: The report presents all important views on a subject• Unbiased: The reporter separates her personal opinions• Accurate: The news outlet each day makes a rigorous effort to ensure facts are accurate and presented in the correct context• Get both sides and give sources a chance to answer their critics• Avoid loaded language: reform, pro-family
  3. 3. The Echo Chamber• Are you reporting what’s newsworthy and important to your audience, or do you consider it newsworthy because a news outlet you respect has given it attention?• Incestuous amplification• Are you writing to educate your audience or give them confirmation about their beliefs?
  4. 4. Verifying Assertions• Don’t create an artificial balance: Legitimate scientists on one side, passionate nut jobs on the other• It’s not enough to give the same amount of time if one side is saying things that are untrue• The scientists who disagree with the concept of climate change are a very small number on the fringes (same with autism/vaccine link)
  5. 5. Verifying Assertions• Question stats with the “common sense” test: – “as many as 2,000,000 children are abducted every year in the U.S. – 1 billion people watch the Academy Awards• Avoid loaded language – Not always easy: illegal immigrants vs. undocumented workers
  6. 6. Fairness and Balance Not the Fox News kind

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