Interactive Digital Public Relations


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The internet has changed the way we work, play and interact; for companies to adapt in this rapidly changing world they must embrace the media known as the internet. Digital PR offers so many possibilities to engage in a two conversation with your audience

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Interactive Digital Public Relations

  1. 1. Interactive Digital Public Relations
  2. 2. The World is Changing <ul><li>The way we work </li></ul><ul><li>The way we shop </li></ul><ul><li>The way we think </li></ul><ul><li>The way we view the world </li></ul><ul><li>The way communicate </li></ul><ul><li>The way we get information </li></ul><ul><li>The way we share information </li></ul><ul><li>The way we interact </li></ul>
  3. 3. Communications as we know it Company Company Company Public Public Public Media Media Influencers
  4. 4. How comm has transformed
  5. 5. <ul><li>Democratizing Geography </li></ul><ul><li>No hierarchy: one to many and many to many </li></ul><ul><li>Unfiltered message </li></ul><ul><li>Interactive: instant feedback, response, debate </li></ul><ul><li>Virtually unlimited by space or time </li></ul><ul><li>Anyone can participate </li></ul><ul><li>Low cost </li></ul><ul><li>Customized </li></ul><ul><li>Non-linear navigation </li></ul><ul><li>Decentralized </li></ul><ul><li>Multimedia </li></ul>All thanks to the internet
  6. 6. <ul><li>Internet is for the technologically savvy </li></ul><ul><li>Dominated by web designers and developers </li></ul><ul><li>Websites are static </li></ul><ul><li>Numbers are still limited </li></ul><ul><li>Communication is one-way </li></ul><ul><li>Users are low </li></ul><ul><li>Contents are monotonous </li></ul><ul><li>Connection slow </li></ul><ul><li>Storage capacity limited </li></ul>Web 1.0
  7. 7. <ul><li>Explosion in internet usage </li></ul><ul><li>More connection, more speed, more storage </li></ul><ul><li>Affordable and accessible </li></ul><ul><li>Anyone can build a site/blog </li></ul><ul><li>People actively participate </li></ul><ul><li>User generated content </li></ul><ul><li>Websites became dynamic </li></ul><ul><li>People can openly discuss and comment </li></ul><ul><li>People can share and make it viral </li></ul><ul><li>Communications became two-way </li></ul>Web 2.0
  8. 8. <ul><li>As of May/07 </li></ul><ul><li>43 million websites </li></ul><ul><li>6.6 million blogs </li></ul><ul><li>7.18 million social networking users </li></ul><ul><li>4.72 million online community/groups </li></ul><ul><li>20 million internet users (8.4%) </li></ul><ul><li>241,000 broadband internet subscribers </li></ul><ul><li>Source </li></ul><ul><li> </li></ul>How Digital is Indonesia
  9. 9. <ul><li>1998 </li></ul><ul><li>512,000 internet users </li></ul><ul><li>2008 </li></ul><ul><li>24 million internet users, or 4587% increase </li></ul><ul><li>Source </li></ul><ul><li> </li></ul>How Digital is Indonesia
  10. 10. <ul><li>Employees </li></ul><ul><li>Managers </li></ul><ul><li>Customers </li></ul><ul><li>Investors </li></ul><ul><li>Suppliers </li></ul><ul><li>Retailers </li></ul><ul><li>Distributors </li></ul><ul><li>Regulating bodies </li></ul><ul><li>Activists </li></ul><ul><li>Guild associations </li></ul><ul><li>Communities </li></ul><ul><li>Unions </li></ul><ul><li>Opinion leaders </li></ul><ul><li>Experts </li></ul><ul><li>Media </li></ul><ul><li>Public at large </li></ul>Who are these users
  11. 11. <ul><li>Employees </li></ul><ul><li>Managers </li></ul><ul><li>Customers </li></ul><ul><li>Investors </li></ul><ul><li>Suppliers </li></ul><ul><li>Retailers </li></ul><ul><li>Distributors </li></ul><ul><li>Regulating bodies </li></ul><ul><li>Activists </li></ul><ul><li>Guild associations </li></ul><ul><li>Communities </li></ul><ul><li>Unions </li></ul><ul><li>Opinion leaders </li></ul><ul><li>Experts </li></ul><ul><li>Media </li></ul><ul><li>Public at large </li></ul>Company
  12. 12. <ul><li>Thought leadership on industry related issues </li></ul><ul><li>Online community building </li></ul><ul><li>Communication intelligence </li></ul><ul><li>Advocacy </li></ul><ul><li>Viral communication </li></ul><ul><li>Online competition </li></ul>What is our digital solution
  13. 13. Thought Leadership <ul><li>Someone with a high knowledge about an issue </li></ul><ul><li>Insight about the industry </li></ul><ul><li>Willing to shed light to others </li></ul><ul><li>Application: </li></ul><ul><li>Explaining what you are all about </li></ul><ul><li>Explaining the industry </li></ul><ul><li>Giving advice to people </li></ul><ul><li>Industry perspective on current issues </li></ul><ul><li>Impact: </li></ul><ul><li>Credibility </li></ul><ul><li>Reputation in the industry </li></ul><ul><li>Regarded as the key player </li></ul><ul><li>Top of mind awareness </li></ul><ul><li>Influence to traditional </li></ul>
  14. 14. Online Community <ul><li>People who share the same views, interests and opinion interact with one another </li></ul><ul><li>Application: </li></ul><ul><li>Hobby </li></ul><ul><li>Interest </li></ul><ul><li>View </li></ul><ul><li>Profession </li></ul><ul><li>Impact: </li></ul><ul><li>Gaining public insight </li></ul><ul><li>Idea generation </li></ul><ul><li>Customer participation </li></ul><ul><li>Expanding database </li></ul><ul><li>Brand loyalty </li></ul><ul><li>Providing added value </li></ul>
  15. 15. Communication Intelligence <ul><li>Scanning for issues regarding your company, brand, industry and competitor </li></ul><ul><li>Application: </li></ul><ul><li>Customer satisfaction </li></ul><ul><li>Complaints </li></ul><ul><li>Issue management </li></ul><ul><li>Development in the industry </li></ul><ul><li>Competitor activity </li></ul><ul><li>What employees are saying </li></ul><ul><li>Impact: </li></ul><ul><li>Be the first to know </li></ul><ul><li>Address the issue before they escalate </li></ul><ul><li>Probing public opinion </li></ul>
  16. 16. Advocacy <ul><li>Advocating product related issues </li></ul><ul><li>Application: </li></ul><ul><li>Facts </li></ul><ul><li>Figures </li></ul><ul><li>Events </li></ul><ul><li>Activities </li></ul><ul><li>Expert analysis </li></ul><ul><li>Compelling stories </li></ul><ul><li>Testimonials </li></ul><ul><li>Impact: </li></ul><ul><li>Change in perception </li></ul><ul><li>Change in attitude </li></ul><ul><li>Change in behavior </li></ul><ul><li>Change in value </li></ul>
  17. 17. Viral Communications <ul><li>Allowing users to spread your communication </li></ul><ul><li>Application: </li></ul><ul><li>Videos </li></ul><ul><li>Audios </li></ul><ul><li>Images </li></ul><ul><li>Texts </li></ul><ul><li>Games </li></ul><ul><li>Applications </li></ul><ul><li>Bookmark </li></ul><ul><li>Syndication </li></ul><ul><li>Impact: </li></ul><ul><li>Awareness </li></ul><ul><li>Spreading company’s message </li></ul>
  18. 18. Online competition <ul><li>Online based competition </li></ul><ul><li>Application: </li></ul><ul><li>Video </li></ul><ul><li>Photography </li></ul><ul><li>Design </li></ul><ul><li>Impact: </li></ul><ul><li>Awareness </li></ul><ul><li>Spreading company’s message </li></ul><ul><li>Active participation </li></ul><ul><li>Content generation </li></ul>
  19. 19. Getting from point A to point B requires Point A Your Situation Point B Your Objectives
  20. 20. Strategy
  21. 21. Content
  22. 22. Connection
  23. 23. Interaction
  24. 24. Integration
  25. 25. Tools
  26. 26. Thank You! Interactive Digital Public Relations Jalan Tanah Kusir IV no.61 Jakarta 12240 Indonesia T: 021 997 46141 [email_address]