Nivedith

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Nivedith

  1. 1. How to organize a blogathon for your brand? Tweet about our session using #SMWBangalore.
  2. 2. Why Blogathon for a Brand? Powerhouse of Content. Helps in the Brand’s SEO. gives readers a sense of honesty and transparency that they wouldn’t necessary feel from brandgenerated content. #SMWBangalore Traditional advertising is expensive, and sometimes not effective for your brand. Top bloggers contributing their views for a common topic creates buzz, Engagem ent and drives traffic. Brand building & awareness. Promoting the brand message through blogs.
  3. 3. Case Study: Huawei Blogathon #SMWBangalore
  4. 4. Highlights of the Blogathon  15 top tech bloggers shortlisted from 50 bloggers across India.  20 blogs in 30 days.  Blogathon Date: 6th Jan 2014 – 6th Feb 2014.  Blogs should be written in the Huawei club forum.  Bloggers with maximum comments on their blogs win.  Winners are gratified with smartphones and goodies. #SMWBangalore
  5. 5. Blogathon Rules & Regulations  Selected bloggers should blog in the forum under “Blogathon”.  Every Blogger should blog on the given 20 topics in 30 days.  Bloggers with maximum comments and replies wins the blogathon.  The blog content should be original.  Spamming is not allowed. abusive language, political comments are not entertained.  While mentioning about competitors, kindly do not try to hamper the brand image of either brands.  #SMWBangalore The hashtag used to promote is #HuaweiClub.
  6. 6. #SMWBangalore
  7. 7. #SMWBangalore
  8. 8. Huawei Blogathon - Metrics Total Blog post 183 Total Reach 4.4 Lakhs #SMWBangalore Total Comments 5637
  9. 9. #SMWBangalore
  10. 10. Blogathon Takeaways Success  Created a buzz and drastic increase in reach on social media platforms and also with the existing users of huawei club community.  high standards of blogging are set in the huawei club community with the blogathon being a grand success.  The selected bloggers felt privileged being in the limelight during the blogathon.    Learnings Content always being the priority, need to have a check on quality of the content and also plagiarism if any.

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