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Low Cost Carriers




                              By
                        Nitish Kankal
                         Roll no:145
            8/31/2012
                                        1
   Low-cost airline (also known as nofrills, discount or
    budget carrier or airline) is an airline that offers generally
    low fares in exchange for eliminating many traditional
    passenger services.
   Origin United States then spread to Europe in the early
    1990s and then in rest of the world.
   Refers to airlines with a lower operating cost structure
    than their competitors.




                                           8/31/2012
                                                                     2
World Scenario - Low Cost Airlines
   The successful low cost airlines are more profitable than
    established carriers
   Ryanair has a market capitalisation of about £3 billion
   Globally, the largest and most successful low cost airline is
    Southwest in the US
   Operating Margins of different international airlines:




                                          8/31/2012                 3
   A low-cost airline offers a point to point service model

   Full service airlines follows hub and spoke model

   The aircraft flies out from the airport only when all the connecting
    flights come in.

   While in the point-to-point model a passenger travelling on two
    separate connecting flights is issued two separate tickets.




                                                 8/31/2012
                                                                           4
LIST OF LOW COST
          AIRLINES
 KINGFISHER AIRLINE
  (Air Deccan)
 INDIGO

 JETLITE
 SPICE JET

 GOAIR




                       8/31/2012
                                   5
Market Share in LCC Segment




                 8/31/2012    6
 Main   Factors :
 Political
 Economic
 Socio-cultural
 Technological
 Other   Factors :
 Demographic
 Natural Environment

                       7
Political :
 Deregulations   in different spheres

   Open Sky Policy

 Low   entry barriers


                              8/31/2012
                                          8
Socio-cultural :

 Growing middle class :
    1993-1999 : 39.5 m to 56.7
households
     2005 : 300 m
     2010 : 400 m (Estimated)

 Increase in leisure travel by tourists

 Foreign tourists in 2006 : 3.2 million

 Status symbol to travel in plane
                             8/31/2012
                                          9
 Growing   middle class income

 Consistent   GDP growth

 Hikein average salary 14%(highest) in the
 world

 Tourism   industry growth


                              8/31/2012
                                              10
 Modernization  & Privatization of Airports
 Modern Technology for efficient handling of
 aircraft, passenger and cargo.

 Developing   Greenfield Airports with Private
 Sector
 Example : Bangalore Airport Corporation Ltd.




                                  8/31/2012
                                                  11
Demographic and Natural Environment
 Changing    pattern of consumers
 Highest    percentage people of age group 20-25
 Educational   environment
 Shift   towards Nuclear family concept
 High    energy cost


                                  8/31/2012
                                                    12
A   single Passenger class
A single type of airplane reducing training
 and service cost
 No   frills such as free food/drinks, lounges etc
 Direct
       sale of ticket through Internet avoiding fee
 and commission paid to travel agents
 Employees    working in multiple roles


                                   8/31/2012
                                                      13
S
E
R
V
I
C
E




    PRICE
            8/31/2012
                        14
   The projection for Indian Aviation for 2020 is
    estimated at:
    o400 million passengers
    oIncluding 180 million domestic passengers
    o1,000 aircraft in the civil aviation sector

Likely to follow of International Low Price Carriers
    e.g. Air Arabia, Southwest Airlines etc.

More emphasis will be on Arabian and South-East
    Asian circuits.


                                      8/31/2012
                                                        15
 Constraints   :
   Infrastructure constraints
   Shortage of airport facilities
   Parking bays
   Air traffic control facilities
   Takeoff and landing slots.
   Less than 100 airports having more than one
   daily service.



                               8/31/2012
                                                 16
Article of Mr. S Sharma, Oct 2007
Business News from Hindustan Times Daily
Report on ‘Study of the Indian Aviation Industry’ on
www.foolonahill.com
www.findarticles.com
Economic servey, 2008
Remote Access Aviation System – RAAS




                                            8/31/2012
                                                        17
low cost carrier

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low cost carrier

  • 1. Low Cost Carriers By Nitish Kankal Roll no:145 8/31/2012 1
  • 2. Low-cost airline (also known as nofrills, discount or budget carrier or airline) is an airline that offers generally low fares in exchange for eliminating many traditional passenger services.  Origin United States then spread to Europe in the early 1990s and then in rest of the world.  Refers to airlines with a lower operating cost structure than their competitors. 8/31/2012 2
  • 3. World Scenario - Low Cost Airlines  The successful low cost airlines are more profitable than established carriers  Ryanair has a market capitalisation of about £3 billion  Globally, the largest and most successful low cost airline is Southwest in the US  Operating Margins of different international airlines: 8/31/2012 3
  • 4. A low-cost airline offers a point to point service model  Full service airlines follows hub and spoke model  The aircraft flies out from the airport only when all the connecting flights come in.  While in the point-to-point model a passenger travelling on two separate connecting flights is issued two separate tickets. 8/31/2012 4
  • 5. LIST OF LOW COST AIRLINES  KINGFISHER AIRLINE (Air Deccan)  INDIGO  JETLITE  SPICE JET  GOAIR 8/31/2012 5
  • 6. Market Share in LCC Segment 8/31/2012 6
  • 7.  Main Factors : Political Economic Socio-cultural Technological  Other Factors : Demographic Natural Environment 7
  • 8. Political :  Deregulations in different spheres  Open Sky Policy  Low entry barriers 8/31/2012 8
  • 9. Socio-cultural : Growing middle class : 1993-1999 : 39.5 m to 56.7 households 2005 : 300 m 2010 : 400 m (Estimated) Increase in leisure travel by tourists Foreign tourists in 2006 : 3.2 million Status symbol to travel in plane 8/31/2012 9
  • 10.  Growing middle class income  Consistent GDP growth  Hikein average salary 14%(highest) in the world  Tourism industry growth 8/31/2012 10
  • 11.  Modernization & Privatization of Airports Modern Technology for efficient handling of aircraft, passenger and cargo.  Developing Greenfield Airports with Private Sector Example : Bangalore Airport Corporation Ltd. 8/31/2012 11
  • 12. Demographic and Natural Environment  Changing pattern of consumers  Highest percentage people of age group 20-25  Educational environment  Shift towards Nuclear family concept  High energy cost 8/31/2012 12
  • 13. A single Passenger class A single type of airplane reducing training and service cost  No frills such as free food/drinks, lounges etc  Direct sale of ticket through Internet avoiding fee and commission paid to travel agents  Employees working in multiple roles 8/31/2012 13
  • 14. S E R V I C E PRICE 8/31/2012 14
  • 15. The projection for Indian Aviation for 2020 is estimated at: o400 million passengers oIncluding 180 million domestic passengers o1,000 aircraft in the civil aviation sector Likely to follow of International Low Price Carriers e.g. Air Arabia, Southwest Airlines etc. More emphasis will be on Arabian and South-East Asian circuits. 8/31/2012 15
  • 16.  Constraints : Infrastructure constraints Shortage of airport facilities Parking bays Air traffic control facilities Takeoff and landing slots. Less than 100 airports having more than one daily service. 8/31/2012 16
  • 17. Article of Mr. S Sharma, Oct 2007 Business News from Hindustan Times Daily Report on ‘Study of the Indian Aviation Industry’ on www.foolonahill.com www.findarticles.com Economic servey, 2008 Remote Access Aviation System – RAAS 8/31/2012 17

Editor's Notes

  1. The concept originated in the United States before spreading to Europe in the early 1990s and subsequently to much of the rest of the world.
  2. He has to check out his bag and then check in to take the connecting flight.==Point to Point A Point to Point network is a typical route network where an airline focuses mainly on its Origin and Destination ( O&D ) traffic. This means that the airline is more interested in transportation of passengers originating from one city ( A ) to another ( B ) and vice versa, but not in connecting passengers between C and B via A. Low Cost Carriers are considered to be pioneers of this paradigm with a classic example being Southwest Airlines of US. Hub and Spoke A Hub and Spoke network is a route network where an airline will not only plan on transporting passengers between two points, but also to connect passengers between two distant cities via its hub.