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Audi history and present

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The History of
Jordan “Nels” Alzate
The
roots of
Audi
 1899 - The Horch
company is
established
 On November 14,
1899, August Horch
(1868 - 1951)
established the
company A. Horch &
Cie. in the Ehrenfeld
district of Cologne.
Here he developed his
first car, which was
completed in early
1901.
1901 - The first
Horch car is built
 The first Horch car took to
the road in 1901. It was
an experimental car. That
had a two-cylinder
horizontal engine with an
output of about 5 hp, and
was designed with an
additional small piston to
absorb the vibrations of
the crankshaft. August
Horch referred to this as
his "impact-free" engine.
It also featured an alloy
crankcase, a pioneering
achievement in car
manufacturing.
A fresh new start, “Audi” is born.
• In 1909 August Horch had a disagreement with the supervisory board of A. Horch
& Cie. Motorwagen-Werke and as a result, Horch was forced out of the company he
had founded. Shortly after, on July 16, 1909, he established a second company,
Horch Automobil-Werke and continued using the Horch brand. However, his
former partners sued him for trademark infringement. After some lengthy litigation,
the final verdict was that the Horch brand belonged to his former company. August
Horch was forced to refrain from using his family name in his new car business.
His solution was to use the Latin translation of his name "AUDI" The new company
name, Audiwerke GmbH, became effective on April 25, 1910.
1921 -1921 - AudiAudi introducesintroduces left-left-
hand drivehand drive
• In September 1921 Audi became the firstIn September 1921 Audi became the first
car manufacturer to present a productioncar manufacturer to present a production
car with left-hand drive, the Audi Type K.car with left-hand drive, the Audi Type K.
Left-hand drive, which gave drivers aLeft-hand drive, which gave drivers a
better view of oncoming traffic and madebetter view of oncoming traffic and made
passing safer, in particular, became thepassing safer, in particular, became the
prevailing standard by the end of theprevailing standard by the end of the
1920s.1920s.
HistoryHistory of the Four Ringsof the Four Rings
• The Audi emblem of the four rings denotes one of
Germany's oldest automobile manufacturers. It
symbolizes the merger in 1932 of four previously
independent motor vehicle manufacturers: Audi,
DKW, Horch and Wanderer. These companies are the
foundation stones on which the present-day AUDI is
built.
1934 - Auto Union grand prix racing
carscars
• The new Auto Union
received its greatest
popularity boost with the
success of a racing car
that was based on
Ferdinand Porsche's
design. The vehicle's
aerodynamics were
greatly enhanced by
installing the six-cylinder
engine behind the driver.
1937 World record
• The Auto Union 16-cylinder streamlinerThe Auto Union 16-cylinder streamliner
racing cars were high-tech products inracing cars were high-tech products in
their time. They stood for supremetheir time. They stood for supreme
achievements in motor-vehicleachievements in motor-vehicle
construction that concentrated above allconstruction that concentrated above all
on high-performance engines,on high-performance engines,
aerodynamic design, and the systematicaerodynamic design, and the systematic
use of lightweight construction. Theuse of lightweight construction. The
Auto Union car with streamlined fairingAuto Union car with streamlined fairing
and an output of 545 horsepower wasand an output of 545 horsepower was
the first to exceed a speed of 400the first to exceed a speed of 400
kilometers per hour on a normal road.kilometers per hour on a normal road.
1941 Production for the Nazi War
Machine• With the development andWith the development and
production of specialproduction of special
vehicles for militaryvehicles for military
purposes, The Audi Autopurposes, The Audi Auto
Union became an importantUnion became an important
supplier of vehicles to thesupplier of vehicles to the
armed forces in the mid-armed forces in the mid-
1930s. Following the1930s. Following the
outbreak of war, civilianoutbreak of war, civilian
production was interruptedproduction was interrupted
in May 1940. After this, thein May 1940. After this, the
company producedcompany produced
exclusively for militaryexclusively for military
purposes.purposes.
1964 VW takes over1964 VW takes over
• Volkswagenwerk AG acquired the
majority of shares in Auto Union
GmbH in December 1964 (effective
January 1, 1965). Audi became a fully
owned VW subsidiary at the end of
1966.
1965 The "new"
Audi
All work on the two-All work on the two-
stroke engine came to anstroke engine came to an
end when Auto Unionend when Auto Union
became part of thebecame part of the
Volkswagen. A four-Volkswagen. A four-
cylinder four-strokecylinder four-stroke
engine developedengine developed
previously underpreviously under
Daimler-Benz - known asDaimler-Benz - known as
the "medium-pressure"the "medium-pressure"
engine - was installed inengine - was installed in
the last DKW model Fthe last DKW model F
102 and presented as an102 and presented as an
Audi in the summer ofAudi in the summer of
1965.1965.
Setting a
new
standard in
the Audi
brand
On November 26,
1968, Auto Union
invited dealers and
the press to attend
the presentation of
the newly designed
Audi 100 at the
Ingolstadt City
Theatre. This model,
developed by chief
engineer Dr. Ludwig
Kraus, took Audi
into the competitive
market segment of
the upper mid-size
class for the first
time. The Audi 100
quickly became a
bestseller and
formed the basis for
a new Audi model
series that ensured
the future
independence of the
Audi brand.
1980 - New drive
concept at Audi
• In March 1980, a four-In March 1980, a four-
wheel-drive sports coupewheel-drive sports coupe
caused a genuinecaused a genuine
sensation on the Audisensation on the Audi
stand at the Geneva Motorstand at the Geneva Motor
Show. The Audi quattroShow. The Audi quattro
was the first high-was the first high-
performance vehicle withperformance vehicle with
four-wheel drive. Thisfour-wheel drive. This
drive concept haddrive concept had
previously only been usedpreviously only been used
on trucks and off-roadon trucks and off-road
vehicles. The permanentvehicles. The permanent
four-wheel-drive system infour-wheel-drive system in
the Audi quattro enjoyedthe Audi quattro enjoyed
worldwide success inworldwide success in
motor sport and graduallymotor sport and gradually
found its way into thefound its way into the
entire Audi model rangeentire Audi model range..
The
Audi
Space
Frame
For some years AUDI had been
working together with the
Aluminum Company of America
on the development of a
lightweight aluminum production
car. The result was presented at
the 1993 Frankfurt Motor Show:
the aluminum study known as
the Audi Space Frame. The body
used new design principles:
extruded aluminum sections
connected together by diecast
nodes form a frame structure
into which aluminum panels are
integrated, where they have a
load-bearing function. The Audi
A8 was the first car made of
recyclable aluminum. The
benefits of aluminum in the Audi
Space Frame are reflected not
only in the low weight and the
high rigidity of the body, but also
in a level of design freedom for
cast parts and complex profiles
that is not at all possible with
steel panels. Advantages for the
driver are: greater safety,
increased performance,
improved handling, lower fuel
consumption, ease of repair and
attractive insurance premiums.
The Kobe: adidas
& Audi
Collaborate
• In 2000, Kobe Bryant, NBA All-Star and
member of the Lakers was working with
adidas to develop a new shoe different
than the one typical of other NBA stars. A
shoe that embodies Southern Cal and that
would match Kobe's laid-back, confident
style that reflects a refreshing
sophistication. The car culture is big in
southern California and one of the hottest
cars in that market was the Audi TT
Roadster (Which was also influenced by
southern Cal) adiddas looked no further
for inspiration for the new Kobe. They
found a company that matched Kobe’s
style and understood the Southern Cal
culture. Adidas asked Audi to help them
design a shoe product with the philosophy
used by Audi when developing their cars.
Audi agreed, and soon there after both
companies came together and created the
• A quote from Kobe Bryant about this shoe:
"The sneaker is absolutely on fire...it's hot! It's
real light and provides support for me. It's
smooth, it's slick and it's different and I love it.
I'm crazy for it."
Audi’s "Never Follow" themeAudi’s "Never Follow" theme
• Never Follow - thatNever Follow - that
captures thecaptures the
uncompromising spirit ofuncompromising spirit of
Audi design andAudi design and
innovation. This campaign,innovation. This campaign,
and the promise to Audiand the promise to Audi
drivers, is built on thedrivers, is built on the
"five nevers": Never quit."five nevers": Never quit.
Never do the expected.Never do the expected.
Never rest on your laurels.Never rest on your laurels.
Never think great is goodNever think great is good
enough. NEVER FOLLOW.enough. NEVER FOLLOW.
These principles willThese principles will
continue to lead Audi tocontinue to lead Audi to
achieve excellence and beachieve excellence and be
a leader in the automobilea leader in the automobile
industry.industry.
• BYBY
• NITINNITIN

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Audi presentation

  • 1. The History of Jordan “Nels” Alzate
  • 2. The roots of Audi  1899 - The Horch company is established  On November 14, 1899, August Horch (1868 - 1951) established the company A. Horch & Cie. in the Ehrenfeld district of Cologne. Here he developed his first car, which was completed in early 1901.
  • 3. 1901 - The first Horch car is built  The first Horch car took to the road in 1901. It was an experimental car. That had a two-cylinder horizontal engine with an output of about 5 hp, and was designed with an additional small piston to absorb the vibrations of the crankshaft. August Horch referred to this as his "impact-free" engine. It also featured an alloy crankcase, a pioneering achievement in car manufacturing.
  • 4. A fresh new start, “Audi” is born. • In 1909 August Horch had a disagreement with the supervisory board of A. Horch & Cie. Motorwagen-Werke and as a result, Horch was forced out of the company he had founded. Shortly after, on July 16, 1909, he established a second company, Horch Automobil-Werke and continued using the Horch brand. However, his former partners sued him for trademark infringement. After some lengthy litigation, the final verdict was that the Horch brand belonged to his former company. August Horch was forced to refrain from using his family name in his new car business. His solution was to use the Latin translation of his name "AUDI" The new company name, Audiwerke GmbH, became effective on April 25, 1910.
  • 5. 1921 -1921 - AudiAudi introducesintroduces left-left- hand drivehand drive • In September 1921 Audi became the firstIn September 1921 Audi became the first car manufacturer to present a productioncar manufacturer to present a production car with left-hand drive, the Audi Type K.car with left-hand drive, the Audi Type K. Left-hand drive, which gave drivers aLeft-hand drive, which gave drivers a better view of oncoming traffic and madebetter view of oncoming traffic and made passing safer, in particular, became thepassing safer, in particular, became the prevailing standard by the end of theprevailing standard by the end of the 1920s.1920s.
  • 6. HistoryHistory of the Four Ringsof the Four Rings • The Audi emblem of the four rings denotes one of Germany's oldest automobile manufacturers. It symbolizes the merger in 1932 of four previously independent motor vehicle manufacturers: Audi, DKW, Horch and Wanderer. These companies are the foundation stones on which the present-day AUDI is built.
  • 7. 1934 - Auto Union grand prix racing carscars • The new Auto Union received its greatest popularity boost with the success of a racing car that was based on Ferdinand Porsche's design. The vehicle's aerodynamics were greatly enhanced by installing the six-cylinder engine behind the driver.
  • 8. 1937 World record • The Auto Union 16-cylinder streamlinerThe Auto Union 16-cylinder streamliner racing cars were high-tech products inracing cars were high-tech products in their time. They stood for supremetheir time. They stood for supreme achievements in motor-vehicleachievements in motor-vehicle construction that concentrated above allconstruction that concentrated above all on high-performance engines,on high-performance engines, aerodynamic design, and the systematicaerodynamic design, and the systematic use of lightweight construction. Theuse of lightweight construction. The Auto Union car with streamlined fairingAuto Union car with streamlined fairing and an output of 545 horsepower wasand an output of 545 horsepower was the first to exceed a speed of 400the first to exceed a speed of 400 kilometers per hour on a normal road.kilometers per hour on a normal road.
  • 9. 1941 Production for the Nazi War Machine• With the development andWith the development and production of specialproduction of special vehicles for militaryvehicles for military purposes, The Audi Autopurposes, The Audi Auto Union became an importantUnion became an important supplier of vehicles to thesupplier of vehicles to the armed forces in the mid-armed forces in the mid- 1930s. Following the1930s. Following the outbreak of war, civilianoutbreak of war, civilian production was interruptedproduction was interrupted in May 1940. After this, thein May 1940. After this, the company producedcompany produced exclusively for militaryexclusively for military purposes.purposes.
  • 10. 1964 VW takes over1964 VW takes over • Volkswagenwerk AG acquired the majority of shares in Auto Union GmbH in December 1964 (effective January 1, 1965). Audi became a fully owned VW subsidiary at the end of 1966.
  • 11. 1965 The "new" Audi All work on the two-All work on the two- stroke engine came to anstroke engine came to an end when Auto Unionend when Auto Union became part of thebecame part of the Volkswagen. A four-Volkswagen. A four- cylinder four-strokecylinder four-stroke engine developedengine developed previously underpreviously under Daimler-Benz - known asDaimler-Benz - known as the "medium-pressure"the "medium-pressure" engine - was installed inengine - was installed in the last DKW model Fthe last DKW model F 102 and presented as an102 and presented as an Audi in the summer ofAudi in the summer of 1965.1965.
  • 12. Setting a new standard in the Audi brand On November 26, 1968, Auto Union invited dealers and the press to attend the presentation of the newly designed Audi 100 at the Ingolstadt City Theatre. This model, developed by chief engineer Dr. Ludwig Kraus, took Audi into the competitive market segment of the upper mid-size class for the first time. The Audi 100 quickly became a bestseller and formed the basis for a new Audi model series that ensured the future independence of the Audi brand.
  • 13. 1980 - New drive concept at Audi • In March 1980, a four-In March 1980, a four- wheel-drive sports coupewheel-drive sports coupe caused a genuinecaused a genuine sensation on the Audisensation on the Audi stand at the Geneva Motorstand at the Geneva Motor Show. The Audi quattroShow. The Audi quattro was the first high-was the first high- performance vehicle withperformance vehicle with four-wheel drive. Thisfour-wheel drive. This drive concept haddrive concept had previously only been usedpreviously only been used on trucks and off-roadon trucks and off-road vehicles. The permanentvehicles. The permanent four-wheel-drive system infour-wheel-drive system in the Audi quattro enjoyedthe Audi quattro enjoyed worldwide success inworldwide success in motor sport and graduallymotor sport and gradually found its way into thefound its way into the entire Audi model rangeentire Audi model range..
  • 14. The Audi Space Frame For some years AUDI had been working together with the Aluminum Company of America on the development of a lightweight aluminum production car. The result was presented at the 1993 Frankfurt Motor Show: the aluminum study known as the Audi Space Frame. The body used new design principles: extruded aluminum sections connected together by diecast nodes form a frame structure into which aluminum panels are integrated, where they have a load-bearing function. The Audi A8 was the first car made of recyclable aluminum. The benefits of aluminum in the Audi Space Frame are reflected not only in the low weight and the high rigidity of the body, but also in a level of design freedom for cast parts and complex profiles that is not at all possible with steel panels. Advantages for the driver are: greater safety, increased performance, improved handling, lower fuel consumption, ease of repair and attractive insurance premiums.
  • 15. The Kobe: adidas & Audi Collaborate • In 2000, Kobe Bryant, NBA All-Star and member of the Lakers was working with adidas to develop a new shoe different than the one typical of other NBA stars. A shoe that embodies Southern Cal and that would match Kobe's laid-back, confident style that reflects a refreshing sophistication. The car culture is big in southern California and one of the hottest cars in that market was the Audi TT Roadster (Which was also influenced by southern Cal) adiddas looked no further for inspiration for the new Kobe. They found a company that matched Kobe’s style and understood the Southern Cal culture. Adidas asked Audi to help them design a shoe product with the philosophy used by Audi when developing their cars. Audi agreed, and soon there after both companies came together and created the • A quote from Kobe Bryant about this shoe: "The sneaker is absolutely on fire...it's hot! It's real light and provides support for me. It's smooth, it's slick and it's different and I love it. I'm crazy for it."
  • 16. Audi’s "Never Follow" themeAudi’s "Never Follow" theme • Never Follow - thatNever Follow - that captures thecaptures the uncompromising spirit ofuncompromising spirit of Audi design andAudi design and innovation. This campaign,innovation. This campaign, and the promise to Audiand the promise to Audi drivers, is built on thedrivers, is built on the "five nevers": Never quit."five nevers": Never quit. Never do the expected.Never do the expected. Never rest on your laurels.Never rest on your laurels. Never think great is goodNever think great is good enough. NEVER FOLLOW.enough. NEVER FOLLOW. These principles willThese principles will continue to lead Audi tocontinue to lead Audi to achieve excellence and beachieve excellence and be a leader in the automobilea leader in the automobile industry.industry.

Editor's Notes

  1. Kilometres per hour