NPR Design's digital marketing profile 2014


Published on

This document highlights our digital marketing case studies and scope of work overview and it may also serve as a white paper for many digital enthusiasts. Hope this one is useful.

Published in: Marketing, Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

NPR Design's digital marketing profile 2014

  1. 1. WHO ARE WE? Creative and Digital Agency which churns out web, graphic, identity and media design marvels for businesses all over the world.
  2. 2. Design Corporate Identity Print Collaterals Marketing Material Packaging Design Development Web Design E-Commerce CMS Websites Apps Digital Marketing Social Media Display Ads SEO SEM What is it that we do? Mobile Marketing
  3. 3. Concepts Analyze Understand Plan Create Design Develop Deliver Collaborate Media PR Marketing How do we work?
  4. 4. Small to Medium Sized Businesses Start-ups OUR MARKET Large Corporates
  5. 5. Point of interest Strong content, design & development Team Clients escalate to success WHY?
  6. 6. Our clients and many more...
  8. 8. PROJECT ONE Punjab Technical University B.Tech 2014
  9. 9. Digital Marketing duties for Punjab Technical University ! Facebook | Twitter Blog posting SEM (Google) Media Buying Email marketing SMS marketing Voice IVRS ! This project came to us with a single objective of achieving an accelerated 80% hike in admissions for B.Tech via the University Campus Program. With the help of an integrated campaign of the above stated tools and platforms we managed to get them over 20,000+ form fill ups in 60 days with a staggering 1.5% CTR in search and .55% CTR in display. ! The Email and SMS campaign also showed 30-35% of opening rate resulting in 75% conversions on the open rate. ! Facebook like list went up by 25000+ likes in 60 days with the help of intelligent content marketing and advertising to the target. (We chose North East and North West as target). The admission app developed for Facebook, Android and IOS also contributed to 25% of form fill-ups. ! This project would be archived as a successful digital marketing campaign for reference by a well known digital marketing blog of our country. ! ! Want to study B.Tech with Live lectures straight from IITs? Give a Missed Call at 09377011122 or SMS UCP to 56677. Hurry. Limited seats.
  10. 10. PROJECT TWO Indian Institute of Jewellery A Modern India Enterprise
  11. 11. Digital Marketing for a Jewelry Education Brand on the following Platforms ! Facebook Twitter Google Plus Wordpress Blog Youtube Linkedin (Franchise) SEO ! In our 3rd month we have achieved more than 400 inquiries to the centre plus Online Brand Placement on the Digital Platforms. Our new Jewelry Design Contest has drawn more than 700 fans in less than 1 week. ! This is just a screenshot of the Facebook Page’s Insights. ! In addition to that we have also attracted a number of Franchise inquiries through our SEO efforts ranging to 20-25 inquiries in a day. All of this done through Organic Marketing of the Brand online and no Ad Placements. ! We shall soon begin Facebook and MSN India Ad Campaigns to take the Brand forward.
  12. 12. PROJECT THREE Vivaah | TWCL | Dios Party Cruisers India Venture
  13. 13. Digital Marketing for a chain of Cafes, Banquets and Wedding Decor Companies ! Facebook Twitter Google Plus Wordpress Blog Pinterest BuzzFeed ! In our 2nd month we have achieved more than 500 walk-ins to the venues plus Online Brand Placement on the Digital Platforms. Our new What do you want the next cafe to be has drawn more than 300 fans in less than 10 days. Our recently closed Tablet Contest drew more than 700 people to talk about it on Social platforms. ! This is just a screenshot of the Facebook Page’s Insights. ! In addition to that we have also attracted a number of Franchise inquiries through our Digital Marketing efforts ranging to 10 inquiries in a day for all 3 Properties. All of this done through Organic Marketing and Facebook Ads. ! TWCL and Dios now are in talks in opening Franchised Branches in Goa and Bangalore all through Digital Marketing efforts.
  14. 14. PROJECT FOUR Accelya Kale Limited A Global Airline Financial Solutions Company
  15. 15. Digital Marketing for an Airline Financial Solutions company. ! Linkedin Twitter Slideshare Youtube SEO ! In our 2nd month we have achieved more than 450+ targeted & organic click throughs to the Accelya website plus Online Brand Placement on the Digital Platforms. ! In addition to that we are also currently working on the promotion of their thought leadership through their Knowledge Center domain to attract more like minded airline and aviation professionals and decision makers to better connect with the brand and generate leads. The Target audience of the brand is restricted to just about 32,000 in the entire world and getting the brand across through pure B2B efforts is a tricky task but we have come through well. We have also done the on-site optimization (SEO) of the website containing over 400 pages in quick turnaround time and now the results are there to be seen on search engines. ! In the 1st month itself we helped Accelya get all its 350 pages indexed by Google as you can see in the image above.
  16. 16. PROJECT FIVE India Study Abroad An experiential learning company for International Students.
  17. 17. Communications Mandate for ISAC India. ! Newsletters Copy Writing Facebook Twitter Google Plus Pinterest ! Creative Copy Writing on various Digital Platforms has led to more than 5 registrations each week for ISAC. ! The Target Audience is however all Go Abroad Students and now ISAC is the only Study Abroad Center which has a strong Digital Presence and Engagement. ! The Weekly Newsletters has led to more traffic on the Social Pages and even more registrations. Since the inception of Digital Services for ISAC, they have introduced more programs and all running to packed houses. ! We have made sure we keep it simple, classy and to the point. ! Our new locations Digital Campaign has also turned out very successful. !
  18. 18. PROJECT SIX Babita M Indian fashion label.
  19. 19. Digital Marketing duties for Babita M. ! Facebook Twitter Google Plus Pinterest Tumblr Instagram Newsletter management Website development ! Creative development and copywriting on the listed digital platforms keeping in mind Babita’s class of work and her social status has led to more store visits and website inquiries thus more sales. Regular activities such as contests and fashion video tips has led to high digital numbers thus more conversations on digital. ! There is a 112% increase in the digital numbers over a period of 3 months leading to sales which was the primary objective keeping brand image building as secondary. ! We also worked on a few in store photography and image editing along with ads made for newspapers as a part of the retainer package. !
  20. 20. PROJECT SEVEN Masterpreneur India Reality show.
  21. 21. Digital Marketing duties for Masterpreneur India ! Facebook Twitter Facebook app and advertising Newsletter management Nomination database management ! Accumulating close to 300-500 interested participants for the show in one month was a task for us. We simplified it by creating an online form filling app on Facebook called Suit Up and collected nominations from across the country for round one of the nominations. We also worked on Facebook’s daily content and creative updates plus connecting with a lot of like minded entrepreneurs on Twitter with the help of creative #hashtags. ! Over 400 prospective participants and 150 nominations in 2 weeks pan India, the app looks to be quite a success. The target audience preferred filling in their details on Facebook rather than taking the pain of printing, filling, scanning and mailing their nomination forms. ! We also communicated with a lot of business bodies in the country to helps us connect with interested entrepreneurs. !
  22. 22. PROJECT EIGHT Oishii Japan Japanese restaurant season
  23. 23. Digital Marketing duties for Oishii Japan ! Website Facebook Twitter ! ! Oishii Japan is an association between Maido India and the Japanese government to better establish the Japanese cuisine in India by introducing special menus in Japanese restaurants in Mumbai and Delhi ! We helped them announce and better propagate this initiative on digital. We first made a responsive parallax website and then further spread the word with the use of creative Facebook updates and hashtag filled Twitter posts. ! We also maintained the basic hygiene of the digital pages and were responsible for any kind of customer care for the festival. #OishiiJapan was trending in Twitter Mumbai during the digital activity period. ! Oishii Japan is a part of the Cool Japan Festival whose digital duties are also managed by us. ! !
  24. 24. WE HAVE ALSO HANDLED THE DIGITAL DUTIES FOR SUNJAY KAPUR India’s most respected businessman SUGAR OVER DOSE Mumbai’s most loved pastry chef business well known for Cupcakes and Macaroons. YUVA HAIR & SKIN India’s premium skin and hair clinic SAKS HAIR & SKIN (UK) UK’S top beauty salon now in India
  25. 25. What is that we can do in Digital Marketing for your Company Design, Manage and Track Ad Campaigns Digital Content creation, updating Creative Online Marketing Strategy Help in choosing the correct Ad format Help select the correct Ad Network Help best allocate online Ad Budgets Reach Target audience SEO Display Advertising Social Strategy aligned to Business objectives Choose the appropriate Social Platforms Set Realistic Goals Create strategy specific content and copy Design and Manage Social Campaigns Help select and use free and paid tools Help utilize Social Media Budgets wisely Social Media Marketing Draft Mobile centric Strategy Design, Manage and Track Wap Banner Ads Design and Develop Mobile Apps Design and Develop Mobile Games Help design better SMS Marketing Help choose the best Mobile Ad Platforms Help use QR Codes effectively Mobile Marketing Help tap appropriate Search Ad Locations Seamlessly fuse with the Digital Strategy Help best allocate online budgets Reach Target audience Design, Manage and Track Ad Campaigns Help get the best suited bid Search Engine Marketing Keyword Research based on the Industry Draft list of keywords On-Site Optimization Off-Site Optimization Online Link Building Help get indexed in major Search Engines Blend in well with the Digital Strategy Search Engine Optimisation We measure to track Campaign effectiveness Cover all the essential metrics Helps evaluate the Digital Campaign Mobile Marketing Analytics Social Media Analytics Website and Paid Search Analytics Draft Analytical Report using the best tools Analytics
  26. 26. Our team of Expert Designers, Digital Marketing Geeks and Copywriting Gurus will deliver all of the strategies we just mentioned and more. TEAM OF Digital Wizards
  27. 27. “Rhombus has had the chance to outsource two of its design projects to NPR design and have found the work to be very good and excellent value for money spent. The fringe benefits you get to work with Nitin PR and his team is - a pleasant team who are ethical, punctual and accommodating of your ideas.” UMESH RANGLANI (Rhombus Tech) “Nitin PR not only understands client needs and inputs but also takes the extra effort when it comes to execution to ensure quality services. NPR Design is one of the best companies we have worked with.” AKHIL ARYAN (Ion Education) “Nitin PR has a zest for what he does. Recommended for anyone who is looking out for a trustworthy and presentable businessman with a professional attitude.” AJAY WAGH (Laptop Easy Fix) Nitin PR initially came as an acquaintance to me, and later became a consultant and business associate. He displays a unique combination of creative intelligence, effortless expression and keen business sense. These make his consultations and ideas truly fabulous. I wish him success and hope for continued working relationship with his organization. NEENA DAYAL (Wordpep) HAPPY CLIENTS “Nitin is one person I know who is extremely passionate about anything digital. He is well updated on the industry, very creative and always ready with exceptional ideas. Nitin is very passionate about his work and that's what keeps NPR Design alive and kicking! His work speaks for himself! Young, brilliant, a great person to work with and a fabulous friend to have.” VALINI DSOUZA (Indian Institute of Jewellery)
  28. 28. THANK YOU Nitin PR Creative Director | CEO ! ! ! NPR Design Stanford Plaza, 402 Off New Link Road, Andheri West Mumbai 400053 ! Tel : +91 22 40044682 Cell : +91 9821144321