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Consumers:  The real Brand  owners Srijan 2010
Content <ul><li>Customer engagement framework </li></ul><ul><li>Case-lets </li></ul><ul><li>Consumer- the Creator, the des...
04/15/11 Consumer: The real Brand owners Consumer Engagement
04/15/11 Consumer: The real Brand owners Consumer Engagement
04/15/11 Consumer: The real Brand owners Consumer Engagement
04/15/11 Consumer: The real Brand owners Consumer Engagement
04/15/11 Consumer: The real Brand owners Consumer Engagement
04/15/11 Consumer: The real Brand owners    Mumbai   is the fourth largest city by population in The  world with a populat...
Genuine concern & compassion for consumers Repeated consistency in delivery  Think ahead   04/15/11 Consumer: The real Bra...
04/15/11 Consumer: The real Brand owners
04/15/11 Consumer: The real Brand owners
04/15/11 Consumer: The real Brand owners Consumer  engagement
04/15/11 Consumer: The real Brand owners
Consumer as creators 04/15/11 Consumer: The real Brand owners Consumer engagement Education system  Rote learning Teacher ...
Consumer as  creators 04/15/11 Consumer: The real Brand owners Over 400 schools in India  Over 1,40,000 learners Over 60,0...
26 th  July 2005 <ul><li>Mumbai came to an abrupt halt, as unprecedented heavy rains (944mm in 24 hours) stopped the rail ...
1 st  edition 2006 <ul><li>Number of copies distributed across Mumbai -2,50,000 </li></ul><ul><li>The activity was endorse...
04/15/11 Consumer: The real Brand owners
04/15/11 Consumer: The real Brand owners Consumer Engagement
Convenience - one touch sync Vs effort 04/15/11 Consumer: The real Brand owners
04/15/11 Consumer: The real Brand owners Consumer engagement
04/15/11 Consumer: The real Brand owners Lasting  Consumer Engagement Consumer Engagement
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Consumer The Real Brand Owners- presented at Srijan-Marketing conclave as a Pannel Expert on Consumer Behaviour

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Pannel presentation at IMI Delhi for &quot;Srijan&quot;-the marketing conclave

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Consumer The Real Brand Owners- presented at Srijan-Marketing conclave as a Pannel Expert on Consumer Behaviour

  1. 1. Consumers: The real Brand owners Srijan 2010
  2. 2. Content <ul><li>Customer engagement framework </li></ul><ul><li>Case-lets </li></ul><ul><li>Consumer- the Creator, the destroyer </li></ul>04/15/11 Consumer: The real Brand owners
  3. 3. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  4. 4. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  5. 5. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  6. 6. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  7. 7. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  8. 8. 04/15/11 Consumer: The real Brand owners Mumbai is the fourth largest city by population in The world with a population of nearly 19 million. HCC (Hindustan Construction Company) was awarded the contract to execute the Bandra Worli Sea Link Bridge by Maharashtra State Road Development Corporation (MSRDC). Bandra Worli Sea Link Bridge is an 8 lane cable stayed 5.6 km bridge linking Bandra and Worli. Toll plazas will control access at Khan Abdul Ghaffar Khan Road on worli end and at Love Grove Junction in the Bandra end. Bandra Worli Sea Link Bridge cuts the distance and travel time from Mahim to Worli. Toll price is expected to be around Rs.50/- per four wheelers. Bandra worli sea link project high lights: An 8-lane bridge with 2 lanes dedicated for buses. Unique bridge design and becomes landmark to Mumbai city. Modern toll plaza of 16 lanes with automated toll collection system. Estimated project cost is Rs.1600/- crores. Estimated savings in fuel cost for Vehicles: Rs. 100 Crores per annum. Although designed for a speed of 100 kmph, initially MSRDC plans to impose a 50 kmph speed limit to prevent accidents and enable motorists to get accustomed.
  9. 9. Genuine concern & compassion for consumers Repeated consistency in delivery Think ahead 04/15/11 Consumer: The real Brand owners Consumer engagement
  10. 10. 04/15/11 Consumer: The real Brand owners
  11. 11. 04/15/11 Consumer: The real Brand owners
  12. 12. 04/15/11 Consumer: The real Brand owners Consumer engagement
  13. 13. 04/15/11 Consumer: The real Brand owners
  14. 14. Consumer as creators 04/15/11 Consumer: The real Brand owners Consumer engagement Education system Rote learning Teacher telling Students learning? Various Learning styles Mugging up vs real learning Memory = Intelligence Real Application
  15. 15. Consumer as creators 04/15/11 Consumer: The real Brand owners Over 400 schools in India Over 1,40,000 learners Over 60,000 teachers & principals International repute UAE, Singapore, Bhutan Cambridge, Harvard, IIMs, IITs, IMI, Teach for America People talk 3 years!
  16. 16. 26 th July 2005 <ul><li>Mumbai came to an abrupt halt, as unprecedented heavy rains (944mm in 24 hours) stopped the rail & road traffic, silenced mobiles & landlines and tripped power lines. People were stuck at workplaces, stations, in cars. </li></ul><ul><li>Some stats: </li></ul><ul><li>406+ human casualties </li></ul><ul><li>52 local trains damaged </li></ul><ul><li>4,000 taxis </li></ul><ul><li>900 BEST buses damaged </li></ul><ul><li>10,000 trucks and tempos grounded </li></ul>
  17. 17. 1 st edition 2006 <ul><li>Number of copies distributed across Mumbai -2,50,000 </li></ul><ul><li>The activity was endorsed by the then Mayor( Datta Dalvi) and supported by the Traffic Police </li></ul><ul><li>Radio Partner </li></ul>
  18. 18. 04/15/11 Consumer: The real Brand owners
  19. 19. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  20. 20. Convenience - one touch sync Vs effort 04/15/11 Consumer: The real Brand owners
  21. 21. 04/15/11 Consumer: The real Brand owners Consumer engagement
  22. 22. 04/15/11 Consumer: The real Brand owners Lasting Consumer Engagement Consumer Engagement

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