1.
Nitin Kohli
Enterprise Collaboration
Vision
Nitin Kohli

2.
AGENDA Nitin Kohli
• Basics
• Vision: The What?
• Process: The HOW?
• Tools
• Privacy and Security
• Other Considerations
• Other Examples

3.
Basics Nitin Kohli
Your Employees: Your Customers:
• Are you giving your internal customers • Are your competitors building better
(employees) the right tools to develop relationships with customers than
relationships with your customers? you?
• How fast can your employees respond to • Do your customers trust you?
D t t t ?
feedback / complaints by your customers? • Since when did customers trust their
• Your employees are your frontline or perceptions of you more than your
internal customers, how are you helping
internal customers how are you helping competence?
p
them do their job? • Is it harder to sell a product to your
customers even when it’s a “win‐win”
situation for both parties?

4.
Basics Nitin Kohli
The Golden Rule
Community and What do Employees Trust and
Employee care about?? Loyalty for
Satisfaction Employer
Visibility + Credibility = Profitability
Collaboration,
What do Customers Trust and
Trust and
Community and
care about?? Competence
Customer care

5.
Basics Nitin Kohli
Why is Credibility and Visibility so important??
• Maslow’s Hierarchy of Needs (Abraham Maslow, 1943)
•S i lB l
Social Belonging includes links with social environments such as community, co‐
i i l d li k ith i l i t h it
workers, who you work with and satisfaction.
• Community Belonging represents access to resources including adequate income,
Community Belonging represents access to resources including adequate income,
employment, educational and recreational programs, and community activities.
• If Social and Community Belonging are done right, “ego‐status” can be boosted too.
Build Trust Be Visible
What does that
mean for us?
Share With
Build
Your
Relationships
Community

6.
VISION Nitin Kohli
Relationships
are the Focus
Platforms are
just the means

7.
VISION Nitin Kohli
What is Collaborative Enterprise Framework ?
• Interaction between people
i b l
• Distributed communications
• Real Time
• Access to resources
• Productivity goals
• Structure

8.
VISION Nitin Kohli
Be Personal and Build trust through
Be Personal and Build trust through
giving consistent value
This is where that “face” meets the current and
potential customers personally and in a more
personal social media environment leading to
more personal relationships and gets feedback.
more personal relationships and gets feedback

9.
Vision Nitin Kohli
Be Personal and Build trust through giving consistent value
Behind the firewall, through applications such as Yammer
Behind the firewall through applications such as Yammer

10.
VISION Nitin Kohli
Create Win Win Situations for the company and its clients
Create Win‐Win Situations for the company and its clients
•Once the homework is done in building trust and relationships
•Client are more prone to discussing solutions which are in interest of both parties
•More $$ in the bottom line + You create evangelists for your product and company