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India Media and Digital 2012

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Media Stats in India for Television, Internet, Mobile and Social.

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India Media and Digital 2012

  1. 1. MEDIA ININDIA One of the most challenging market in the world
  2. 2. WITH  A  BILLION+  PEOPLE   MORE  A  CONTINENT  THAN  A  COUNTRY  •  29  independent  states  •  6  union  territories  •  640  districts  •  7,742  urban  towns  •  6,08,786  villages    
  3. 3. 1,220,200,000Represents 17.3% of world population Source: India Census, 2011
  4. 4. 50%
of
Indians
are
aged25
or
below Source:
India
Census,
2011

  5. 5. Indians living in rural areas:833,000,000 Source: India Census, 2011
  6. 6. 70% Source: India Census, 2011
  7. 7. Source:
Wikipedia

  8. 8. THE  MEDIA  ECOSYSTEM  IS:  Paradoxical  Diverse  Complex  
  9. 9. INDIA,  HOME  TO   The  largest  read   newspaper  in  the  world   Second  largest     business  daily  in  the  world   Femina,  the  largest  read  women’s   magazine,  has  more  readers  than  the   populaCon  of  Australia!  
  10. 10. IMMENSE  MEDIA  DIVERSITY    FURTHER  COMPLICATES  THE  CHALLENGE   60,000+   850   Television  Channels   Publica5ons   13,500+     292   Cinema  Screens   Radio  Sta5ons  
  11. 11. However,  consolida0on  in   how  its  bought  and  sold  •  Key  70  TV  networks  –  Direct  nego,a,ons  and  buys  •  Key  30  Publica0on  groups  –  Direct  nego,a,ons  and  buys  •  12  Radio  groups  –  Direct  nego,a,ons  and  buys  •  Single  Cinema  screens  –  via  concessionaires  PAN  India  •  Mul0plex  –  Direct  buys  
  12. 12. Television  dominates;  the  key  source  for  both  entertainment  &  informa0on!  85%  HHS  have  C&S;  rapidly  increasing  digital  footprint  likely  to  magnify  changes  
  13. 13. Key  characteris,cs:  1.  High  in  volumes;  Low  in  values   Owing  to  media  prolifera,on  and  adver,sing   revenue  market   High  transac,on  costs  for  media  owners  and   agency  alike  –  a  plan  with  50  TV  channels   would  have  35,000  spots  
  14. 14. 2.  Increasing  CluRer;  fragmen0ng  audiences   In  the  last  5  years   89%  more  adver,sers  on  the  TV  screen;  148%   increased  inventory   Reducing  viewers/programme;    90%  programmes   with  ra,ng  <1  TVR   The  average  Indian  sees  1200  commercials  per   week  versus  the  global  average  of  560      
  15. 15. 3.  Big  become  bigger;  others  perish   Big  ,cket  op,ons  like  Cricket/KBC   have  grown  and  consolidated  viewers     while  op,ons  like  Turners  Imagine   TV/Real  TV  shut  shop    
  16. 16. But  no  single  medium  can  address     India  in  its  en2rety!  
  17. 17. mobile subscribers in India:951,000,000 Source: TRAI, May 2012
  18. 18. ( ) that’s roughly 78% of the population Source: Based on India Census, 2011
  19. 19. 19,000,000 Source: TRAI
  20. 20. Source:
Wikipedia

  21. 21. the
penetraSon
of
 
 mobile
phones
in
 India
is
more
than
 50%
higher
than
the 
penetraSon
of
TV 
Source:
mobile
data
from
Telecom
Regulatory
Authority
of
India;
TV
data
extrapolated
from
growth
trends
in
TAM
data
as
quoted
by
DeloiJe

  22. 22. number of SMSes sent via India’s Airtel network in 2011:100 billion Source: Airtel Mobitude 2011
  23. 23. that’s more than3,170every second Source: Airtel, 2011
  24. 24. the number of mobile ads served in India each monthexceeds 45 billion Source: InMobi
  25. 25. 17,000 that’s about mobile ad impressions every second Source: InMobi
  26. 26. $ Source:
DeloiJe

  27. 27. which
equates
to
roughly
$4.56
 spent
on
value‐added 
services
by
every
Indian 
mobile
subscriber
 Source:
DeloiJe

  28. 28. 120,000,000 Source: Google
  29. 29. ( ) that’s about 9%of the population Source: Based on India census 2011
  30. 30. Source:
internetworldstats.com

  31. 31. the
average
Indian
web
user
spends 
26
minutes
 online
each
day
 Source:
Internet
And
Mobile
AssociaPon
of
India,
April
2011

  32. 32. 15,000,000 Source: IAMAI, December 2011
  33. 33. ( )that’s
less
than
2%
 of
the
rural
 
 populaSon 
 Source:

Based
on
India
Census
2011

  34. 34. 18%
of
India’s
rural
internet
users
travel
more
than
 10km
to
access
the
internet Source:
Internet
And
Mobile
AssociaPon
of
India,
April
2011

  35. 35. top
reason
rural
Indians
are
adopSng
the
internet: 
entertainment 
 Source:
Internet
And
Mobile
AssociaPon
of
India,
April
2011

  36. 36. $ Source:
Penn
Olson

  37. 37. Source:
Penn
Olson

  38. 38. number of social media users in India:50,000,000+ Source: ComScore
  39. 39. Indian
web
users
spend
3
hours
per
month
on
social
sites 
 Source:
Internet
And
Mobile
AssociaPon
of
India,
April
2011

  40. 40. 96%
 of
Indian
IT
firms
forbid
social
media
use
at
work Source:
Livemint
via
Penn
Olson

  41. 41. number of users in India48,100,000+ Source:
  42. 42. Source:
Wikipedia

  43. 43. ( )…but
sSll
only
2%
of
the
Indian

 populaSon 
 Source:
Based
on
India
Census,
2011

  44. 44. 31% Source: SocialBakers
  45. 45. 77%Of India’s Facebook usersare under 30 years of age Source: Facebook
  46. 46. 71%
of
Indian
Facebook
 users
are
male Source:
Facebook,
April
2011

  47. 47. most
popular
acSvity

on
Facebook
in
India: 
games 
 Source:
Penn
Olson

  48. 48. number of Linkedin users in India15,400,000 Source: SocialBakers
  49. 49. number of twitter users in India4,000,000 Source: SocialBakers
  50. 50. 70%
of
Indian
internet
users
 watch
online
video Source:
ComScore

  51. 51. Indian
visitors
spent
a
total
of 
807,200,000
 minutes
on
ESPNCricInfo.com 
 during
the
2011
ICC
World
Cup
 Source:
ESPNCricInfo.com

  52. 52. …which
adds
up
to
more
than
1,500
years
 Source:
ESPNCricInfo.com

  53. 53. 70,000,000 internet users in India access via mobile devices Source: SocialBakers
  54. 54. 59%of Indian mobile internetusers only access the web via their mobile phone Source: Mobi Thinking
  55. 55. Google’s
share
of
India’s
search
market
in
2010: 
 97%
 Source:
StatCounter.com

  56. 56. most searched brand on Google in India: Nokia Source: Google, 2011
  57. 57. top ‘how to’ query on Google in India:how to kiss Source: Google, 2011
  58. 58. Welcome toIndia!

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