In the past few years, businesses have rushed to use Social Media. Almost 94% of all businesses now use some form of social media to promote their brand and engage with customers. While companies sprint to master social media, the social media analysis is more of a struggle.
Businesses are continuously trying to understand and measure the Return of Investment. To be successful, companies need to define their social media goals, know their online audience and have to realize that social media is a marathon, not a sprint.