Haldirams Digital Marketing

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The presentation aims at adding new revenue stream to Haldirams

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  • http://www.youtube.com/watch?v=Dp9Wwz96Q3I
  • Haldirams Digital Marketing

    1. 1. By-<br />Nitin Jain<br />MICA-EDC<br />+91-8000257332<br />
    2. 2. Haldiram’s: The Company<br />Founded in 1937 in Bikaner<br />Has grown from a small sweet shop to International Food chain store<br />Large Number of variants<br />In India present in more than 50 cities<br />Global presence in 30 countries<br />4 million dollar brand today<br />
    3. 3. Using Digital Media<br />
    4. 4. HALDIRAMS ONLINE WORLD<br />ONLINE ORDERING OF SWEETS ACCORDING TO THE SPECIFIC AREAS.<br />TIE UP WITH CORPORATES AND ONLINE VIRAL CAMPAIGN.<br />SURPISE PROMOTIONS<br />
    5. 5. HALDIRAMS Mobile WORLD<br />Focus on Mobile based marketing<br />Mobile applications installed on customer’s mobile<br />Order from anywhere<br />Affiliate Marketing<br />Corporate tie-ups<br />
    6. 6. Promotions<br />Online Widgets<br />Websites where indian festival gifts are sold- Diwali,Rakhi, Eid etc.<br />Tie-up with Website Archies, Hallmark etc.<br />Ads behind on E-card sites etc<br />A Press Release<br />Competition of making sweets, and Namkeen<br />Forums for discussing recipes<br />
    7. 7. INCREASE FOOT FALL<br />CUSTOMIZE THE SWEET BOX<br />LET CUSTOMER CHOOSE EVERYTHING FROM COLOUR TO SWEETS EVERYHTHING.<br />ENHANCE VISUAL APPEAL<br />
    8. 8. FOOT FALL (CONTD)<br />ONLINE COUPONS FOR NEXT PURCHASE<br />Ordering from Mobile<br />Free Home Delivery<br />COMPETITIONS RELATED TO PRODUCTS OF HALDIRAMS<br />LOCATION BASED GPS SERVICES<br />
    9. 9. Thank You!<br />

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