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E commerce-marketing-strategy

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This is how you can create your marketing strategy for your E-Commerce portal.

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E commerce-marketing-strategy

  1. 1. Online Marketing Strategy for E-Commerce Website This is what I have experienced
  2. 2. Step One  Focus and Invest in UI and UX  Focus on Page loading time and server responding time  If you have done with above two tasks now just focus on SEO of your E- Commerce Website  Focus on On-Page optimization first. After completing the On-Page optimization you can go with Off-Page optimization
  3. 3. Step Two  You can add as many SKUs as you want but every product page must have product specification, some feedbacks (Dummy feedback will work until your website generate genuine feedback)  Create Social channels and use them to interact with your customers. (As the twitter is being used as direct medium to contact companies for customers)
  4. 4. Step Three  Invest in paid marketing channels. Go with Google Adwords.  Target user generated search query and create search campaign  Now it’s time to take a really hard decision. It’s time to spend some money for branding.. Invest in display campaigns. It will not give you direct proposition of your investment.
  5. 5. Analyze the Market For Next Step  You would have invest a lot on Online Marketing Channels, Social Media, SEO, SEM etc  Invest so efficiently that you could start getting direct traffic. If your direct traffic share is not increasing significantly that means you have to think of investing on Electronic Media.  Check last 4-5 months’ direct traffic share to take decision.
  6. 6. Step Four  Invest on PR. Go with Print Media and Electronic Media  Focus on Electronic media first then print media.  Please don’t make excuse of the price of Electronic media. Mass target is not at all possible without it.  Creatives matter. Good creatives means quick market acquisition.
  7. 7. What Works  Emotions always work and creativity wins.  Never compromise with any of them otherwise your marketing campaign will die along with your invested hard money.
  8. 8. Thank You Author: Nitin Batra Twitter: Nitin Batra Facabook: Nitin Batra Call:+91-96432-33440 Email:nitin.ni@gmail.com

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