StrategicManage

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StrategicManage

  1. 1. LL est<br />Time comes to you…<br />
  2. 2. DEMOGRAPHIC SEGMENT<br />
  3. 3. AGE<br />Present Focus: Youth and Higher Income Class<br />Presently youth forms 65% of population<br />
  4. 4. Future Focus: KIDS CORPORATE TECH FREAKS<br />
  5. 5. AFFLUENCE<br />In future Middle class will grow by 10%.<br />
  6. 6. GEOGRAPHIC DISTRIBUTION<br />
  7. 7. SOCIOCULTURE<br />
  8. 8. WOMEN WORKFORCE<br />Literacy Rate of women in India is 54.5%. The no. of working women is increasing.<br />Increased purchasing power .<br />Potential market.<br />
  9. 9. Traditionally – used only for watching time.<br />Modern – used as a style statement, as accessories also.<br />TRADITION v/s MODERN<br />
  10. 10. ECONOMIC SEGMENT<br />
  11. 11. employment<br />Setup Manufacturing plants in remote areas to provide employment.<br />It will create the VICIOUS CIRCLE.<br />
  12. 12. INCREASING GDP<br />The GDP of India is increasing ( Presently it is 7.9%)<br />Purchasing power has increased drastically.<br />Huge potential market for our product.<br />
  13. 13. TECHNOLOGY<br />
  14. 14. TECHNOLOGY<br />SMS TECHNOLOGY<br />HI-TECH HEART MONITOR WATCHES<br />
  15. 15. FEATURES<br />REMINDERS<br />MP3 PLAYER AND FM<br />CAMERA<br />IP VERSION 06<br />
  16. 16. GLOBAL SEGMENT<br />
  17. 17. GOING GLOBAL<br />Blend of traditional INDIAN STYLE with the MODERN TRENDS.<br />Increase of watch market in future<br />
  18. 18.
  19. 19. Industry analysisOF LLEST<br />
  20. 20. Porter’s 5 force model<br />Threat of<br />new entrants<br />Bargaining power of buyers<br />Bargaining power of suppliers<br />Threat of<br />Substitute products and services<br />
  21. 21. Present competitors in the market<br />Titan<br />Rado<br />Rolex<br />Omega<br />Citizen<br />Espirit<br />
  22. 22. Market share of our competitors<br />
  23. 23. THREATS<br />Any slight reduction in the prices.<br />New and innovative products of competitors<br />Attractive advertisements<br />These factors can help the competitors to attract our customers<br />
  24. 24. SUPPLIERS<br />
  25. 25. Number of suppliers in the market for the raw material is large<br />They can’t exert power to raise the prices of the raw material as we can easily shift to other suppliers.<br />
  26. 26. buyers<br />LLEST YUVA: Higher bargaining power.<br /> They have many options.<br />SO YOUTH CAN EASILY SHIFT TO OTHER BRANDS<br />LLEST STYLE: Elites are particular about <br />their choice.<br /> They are brand conscious<br />SO THEY DON’T EASILY SHIFT TO OTHER BRANDS<br />
  27. 27. SUBSTITUTES……….<br />MOBILE PHONES (FEATURES)<br /> MP3 PLAYERS<br /> CAMERA<br /> LOOKS GOOD<br /> INTERNET APP.<br />
  28. 28. BUT WATCHES MAKE A FASHION <br />STATEMENT AND EASY TO CARRY.<br />SO IT HAS A NEUTRAL EFFECT ON OUR SALES<br />
  29. 29. Threats from new entrants<br />No government regulations. <br />Easy for any new company to enter<br />Differentiation can be done through Branding, style, fashion, variety.<br /> Easy for any new company to enter<br />High capital requirement. <br />The only factor which can restrict the new entrant in the market.<br />
  30. 30. ACCORDING TO THESE FACTORS, <br />ANY NEW COMPANY CAN EASILY ENTER THE MARKET AND CAN AFFECT THE PROFITABILITY OF OUR COMPANY.<br />
  31. 31. SUMMARY<br />

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