Copy writing An attracting tool

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Copy writing An attracting tool

  1. 1. PRESENTATION BYNITHIN KALORTH(20 October 2012)
  2. 2.  WRITEN MATERIAL FOR PRINT OR ANNOUNCING……
  3. 3. GRAPHICS ILLUSTRATIONS SKETCHES ORIGINAL PHOTOGRPHWORDS
  4. 4.  HEADINGS SUB-HEADS PICTURES LOGOS SLOGANS BODY COPY
  5. 5. 1) AWARENESS2) KNOWLEDGE3) LIKING4) PREFERENCE5) CONVICTION6) PURCHASE These all stages should keep remind by a copy writer or copy editor.
  6. 6.  SCIENTIFIC (TECHNICAL) DESCRIPTIVE (NON TECHNICAL) NARRATIVE (FICTIONAL STORY) COLLOQUIAL (COMMON LANGUAGE) HUMOROUS
  7. 7.  Should know about the product he/she writing. Should know where it is going to use. Should have idea about the audience (culture, attitude etc) Should know to use all types of communication methods and forms.
  8. 8. This advertisement have different meaning in Arabic countries rather than from western.(The Arabs reads Right to left)

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