Client acquisition

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This presentation explains how to identify prospective clients for your BPO or IT company. A Sales Guide for small and medium companies in the IT / ITES industry.

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Client acquisition

  1. 1. Client Acquisition(BPOs / Call Centers / IT & Software Companies)www.xserve.in contact@xserve.in
  2. 2. www.xserve.in contact@xserve.inLet’s StartDefine your ORGANIZATIONin ONE LINEWhat you ARE?What do you WANT to be?OR
  3. 3. www.xserve.in contact@xserve.inDefine your SERVICESClient’s get confused when youdo ANYTHING & EVERYTHING
  4. 4. www.xserve.in contact@xserve.inWhat are yourSTRENGTHS?Why YOU?CompetitiveAdvantageValueStrengthsWhat makes youUNIQUE?
  5. 5. www.xserve.in contact@xserve.inNow we know:WHO you are?WHAT do you do?WHY should clients work with you?The next BIG QuestionHOWdo we connect with clients?do we know who needs our services?do we sell our services?
  6. 6. www.xserve.in contact@xserve.inCreate a Client PROFILEJust like you can’t DOANYTHING & EVERYTHINGYou can’t SELL your services toANYONE & EVERYONE
  7. 7. www.xserve.in contact@xserve.inMAP your SERVICES toyour client NEEDSClient’sBusinessProcessService A Service BService C
  8. 8. www.xserve.in contact@xserve.inEmailCold CallingSocial & Business NetworksBlog PostsReferences & IntroductionsEvents & ConferencesAdvertisingWebsite trafficDirect MailTARGET,Communicate andCONNECT
  9. 9. www.xserve.in contact@xserve.inQUESTIONS??contact@xserve.inwww.xserve.in

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