1. Europeana TV Pilot
European cultural heritage on your TV
RBB, Potsdam
February 26th
, 2015

2. Smart TV viewers and smartphone
owners can embark on a virtual
tour of a city or region’s history
and culture.
Users do not have to be tech
savvy, the TV application is easily
accessed via the TV screen and
simple enough to navigate with a
remote control.
A smartphone can be used to
access additional information and
as an alternative to the remote
Target Audience

3. TV viewer discovers an application from a
known broadcaster on Smart TV containing
cultural heritage videos and information
that can be watched in the living room on
the TV. A smartphone or tablet can be
used to access additional information or
as an alternative remote control.
The application could for example contain
archive videos about the Berlin wall
enhanced with items from Europeana
encouraging viewers to immerse
themselves in the cultural heritage of
the locations.
Users can choose between information
presented along a timeline or they can
chose to watch the information presented
Concept

4. Your interactive multiscreen
guide to the Berlin Wall
Your interactive multiscreen
guide to cultural heritage
Your interactive multiscreen
guide to cultural heritage from
the comfort of your own living
room/sofa
Couch potatoes guide to cultural
heritage
Sofa surfing cultural heritage
Cultural heritage tours for
telly addicts
Tagline ideas

5. Logo ideas
TV
TV
TV
T V

6. Wireframes

7. Wireframes

8. The application is designed for
use by broadcasters/content
providers interested in presenting
the cultural heritage of cities
and regions throughout Europe to
viewers in an easily accessible,
trusted, familiar environment.
Partnerships:
•Museums
•Local/regional cultural heritage
institutions
•City/Regional marketing agencies
Market and Partnerships