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Power With Campaigns
Leading Change Conference
October 10th, 2013 –Online
Samar Dudin
Lead Organizer & Coach
Safe Homes Campaign
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START VIDEO
START AUDIO
SHARE
OPINION
RAISE
HAND
CHAT BOARD
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Agenda
Can Power with Campaigns change behavior and affect power dynamics &
structure?
 Introduction (3 min)
 Jabal Natheef Context & Background ( 10 min)
Rahaf: Chat board
Question 1 : Why "Power with" not "Power over" ? (15 min) monitor
Hanan: time
 Reflections , Questions, Comments ? (10 min)
keeper
Question 2 : Did “ Safe Homes” create change ? (20 min)
Mais: Technology
 Reflections, Questions, Comments ( 10 min)
Question 3 : Did power dynamics and structure change ? ( 10min)
 How does this connect with your experience ? ( 7 min)
 Share link of “Safe homes film to view later
 Closure and greetings 5 minutes
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Jabal Al Natheef-East Amman
Population 54,000 (UNDP 2002)
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Triangle of Power
Security & GOV
apparatus
Tribes
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Muslim
Brotherhood
Community
Centers

6 minutes campaign
Organizing statement: We at 6 minutes campaign will organize 160 organizers to work on
mobilizing 5000 members from the constituency of Jabal Al Natheef (mothers, teachers,
youth and children) to read for themselves and their families for pleasure 6 minutes a day
over 12 months.
Metrics
Mothers
Librarians
Youth
Teachers
Total
# of organizers
70
35
30
25
160
# of readings
3400
470
250
2500
6620
# of teams
10
5
4
4
23
# of pledges
1739
1223
1030
1050
5042
# of volunteers
2
12 mobilizer
4
8
26
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Safe Homes Campaign
Organizing statement: We at the Safe Homes campaign are organizing 168 organizers
from Jabal Natheef and Mareekh area to make their 168 homes safe from physical
abuse against children and will reach out to 332 through awareness raising , better
parenting practices, intervention and accountability over 18th months from March 2012September 2013 .
Metrics
Number
Total # of organizers
170
1st tier of leadership teams
42
2nd tier of leadership teams
68
3rd tier leadership teams
60
Number of teams
29
Number of safe homes
165
Number of learning and awareness sessions
11
Number of successful interventions to stop physical abuse
583
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Question 1: Why a power with campaign not a
power over (Safe Homes)?
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Why a Power With not a Power Over
Campaign ? (Safe Homes)
•
•
•
•
The problem (burning pain)?
Aspired Change by Constituency ?
Who has the resources ?
Theory of change?
 A Campaign against Child Abuse is a Campaign on Power
 Change should start from US
 It worked with 6 minutes campaign ( previous success)
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Questions, Reflections, Comments ?
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How Did The Safe Homes Campaign
Create Change To Date?
Campaign
• A Platform for Debate
Teams
• Ecosystem for
Behavioral Change
Challenge
Taboo
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• Intervention &
Accountability

Platform for Debate
Campaign position
Religious
mainstream schema
(mental model)
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Tension
Developmental &
Rights position

The ecosystem
Reference
group
Learning circle
Support group
Team formed
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Behavioral Change
Behavior
Learning Circle: better
parenting curricula
Support Group:
disclosure, narrative, pledge
Reference Group: problem
solving reference & tactics
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Feelings
Thoughts
New Schema
and Habits

Break the Taboo of safe neighborhoods
Break fear cycle
Partnerships
Police &
legal aid &
community
Accountability
teams
formed,2nd &
3rd tier
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Fear of
intervention
Awareness
raising
lectures
Criteria for
neighborhood
Team

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Questions, reflections
& comments
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Safe Homes :
Did we restructure Power in any way ?
Did we structure the pattern of relationships , authority and
distribution of resources ?
 A horizontal leadership class emerging majority women
grassroots versus the security tribe Islamist male triangle
 Challenge abusive authority at home
 Reposition community discourse and position on child abuse
 Create tension that enables doubt and the emergence of new
thought paradigms to emerge
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Safe Homes : Did we restructure
power in any way ?
• Team building
with Justice
for Legal Aid
• Campaign
members as
teachers
New partners
Knowledge
New
Community
Identity
Accountability
& Intervention
• Taking action in
public spaces and
through legal means
to combat Child
Physical Abuse
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Legitimacy
Social capital
• Membership
facilitates
confronting abusive
systems and
individuals

How does this connect with your
experience ?
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Please watch Safe
homes short movie
http://www.youtube.com/watch?v=e
jbGpk6gYsw
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Share your biggest take away
from this session
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Safe Homes
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