Research Methods<br />-Prof. Mona Bhatia<br />
Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<b...
Formulating Research Problem<br />Understanding the emotional connection between Cadbury & Youth of Mumbai.<br />
Formulating Research Problem<br />
Examples of Emotional Connections<br />
Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<b...
Objectives of Research<br />Is to understand the emotions of  youth attached with Cadbury.<br />To Understand why Cadbury ...
Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<b...
Extensive Literature Survey<br />Articles Related to Cadbury.<br />Internet.<br />
Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<b...
Preparing the Research Design<br />Research Design<br />Conclusive<br />Exploratory<br />Descriptive<br />Causal<br />Cros...
Descriptive Research Design<br />The major objective of this research is to describe something.<br />Useful to collect dem...
Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<b...
Determining sample Design<br />Sample design is the way of selecting the sample.<br />Exact number of  youth not know.<br ...
Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<b...
Sources of Data<br />
Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<b...
Collection of Data<br />Surveys<br />Questionnaire<br />Observation<br />PI<br />Schedule<br />Telephone Interview<br />E ...
Questionnaire<br />Which Chocolate brand you like the most?	<br />	Cadbury  	 	         Nestle		   Other<br />Do you often...
Questionnaire<br />Do you feel Cadbury has a strong impact on people’s minds and hearts?<br />	Ad Campaigns 		Availability...
Questionnaire<br />Why do you prefer Cadbury? (rate the parameters on a scale of 5 star)<br />	Flavor Satisfaction:		<br /...
Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<b...
Execution of Project<br />During College Hours.<br />Before Vacation.<br />
Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<b...
Analysis of Data<br />Doughnut<br />Lines<br />Pyramids,<br />Radar<br />Tabulations & %<br />
-<br />Thank yu<br />O<br />
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Cadbury

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Cadbury

  1. 1. Research Methods<br />-Prof. Mona Bhatia<br />
  2. 2. Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<br />(4)<br />(7)<br />Objectives of Research<br />Determining sample Design<br />Execution of Project<br />(2)<br />(5)<br />(8)<br />Extensive Literature Survey<br />Sources of Data<br />Analysis of Data<br />(3)<br />(6)<br />(9)<br />
  3. 3. Formulating Research Problem<br />Understanding the emotional connection between Cadbury & Youth of Mumbai.<br />
  4. 4. Formulating Research Problem<br />
  5. 5. Examples of Emotional Connections<br />
  6. 6. Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<br />(4)<br />(7)<br />Objectives of Research<br />Determining sample Design<br />Execution of Project<br />(2)<br />(5)<br />(8)<br />Extensive Literature Survey<br />Sources of Data<br />Analysis of Data<br />(3)<br />(6)<br />(9)<br />
  7. 7. Objectives of Research<br />Is to understand the emotions of youth attached with Cadbury.<br />To Understand why Cadbury is synonymous to Chocolate.<br />To know why Cadbury has such a strong impact on the minds and hearts of the youth. <br />
  8. 8. Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<br />(4)<br />(7)<br />Objectives of Research<br />Determining sample Design<br />Execution of Project<br />(2)<br />(5)<br />(8)<br />Extensive Literature Survey<br />Sources of Data<br />Analysis of Data<br />(3)<br />(6)<br />(9)<br />
  9. 9. Extensive Literature Survey<br />Articles Related to Cadbury.<br />Internet.<br />
  10. 10. Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<br />(4)<br />(7)<br />Objectives of Research<br />Determining sample Design<br />Execution of Project<br />(2)<br />(5)<br />(8)<br />Extensive Literature Survey<br />Sources of Data<br />Analysis of Data<br />(3)<br />(6)<br />(9)<br />
  11. 11. Preparing the Research Design<br />Research Design<br />Conclusive<br />Exploratory<br />Descriptive<br />Causal<br />Cross-Sectional Design<br />Longitudinal Design<br />Multiple<br />Single<br />
  12. 12. Descriptive Research Design<br />The major objective of this research is to describe something.<br />Useful to collect demographic information of consumers(YOUTH) of a product under study(CADBURY).<br />Useful to find out views and attitudes(EMOTIONS) of customers(YOUTH).<br />It helps to discover the relationship between customer(YOUTH) and product(CADBURY).<br />The data collected can be used directly for marketing decision making.<br />
  13. 13. Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<br />(4)<br />(7)<br />Objectives of Research<br />Determining sample Design<br />Execution of Project<br />(2)<br />(5)<br />(8)<br />Extensive Literature Survey<br />Sources of Data<br />Analysis of Data<br />(3)<br />(6)<br />(9)<br />
  14. 14. Determining sample Design<br />Sample design is the way of selecting the sample.<br />Exact number of youth not know.<br />Therefore, Non-Probability sampling will suit the best.<br />
  15. 15. Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<br />(4)<br />(7)<br />Objectives of Research<br />Determining sample Design<br />Execution of Project<br />(2)<br />(5)<br />(8)<br />Extensive Literature Survey<br />Sources of Data<br />Analysis of Data<br />(3)<br />(6)<br />(9)<br />
  16. 16. Sources of Data<br />
  17. 17. Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<br />(4)<br />(7)<br />Objectives of Research<br />Determining sample Design<br />Execution of Project<br />(2)<br />(5)<br />(8)<br />Extensive Literature Survey<br />Sources of Data<br />Analysis of Data<br />(3)<br />(6)<br />(9)<br />
  18. 18. Collection of Data<br />Surveys<br />Questionnaire<br />Observation<br />PI<br />Schedule<br />Telephone Interview<br />E Mail<br />
  19. 19. Questionnaire<br />Which Chocolate brand you like the most? <br /> Cadbury Nestle Other<br />Do you often relate Cadbury to Chocolate?<br /> Yes No<br />According to you what does Cadbury stand for?<br /> Joy Togetherness<br />Happiness Purity<br />Love Excitement <br />
  20. 20. Questionnaire<br />Do you feel Cadbury has a strong impact on people’s minds and hearts?<br /> Ad Campaigns Availability<br /> Variety of Products Other factors<br />What do you feel when you eat a Cadbury?<br /> Tempted Excited<br /> Joyful Delighted<br /> Pleasure Eager<br />
  21. 21. Questionnaire<br />Why do you prefer Cadbury? (rate the parameters on a scale of 5 star)<br /> Flavor Satisfaction: <br /> Value for Money: <br /> Product Packaging: <br /> Overall Quality: <br />
  22. 22. Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<br />(4)<br />(7)<br />Objectives of Research<br />Determining sample Design<br />Execution of Project<br />(2)<br />(5)<br />(8)<br />Extensive Literature Survey<br />Sources of Data<br />Analysis of Data<br />(3)<br />(6)<br />(9)<br />
  23. 23. Execution of Project<br />During College Hours.<br />Before Vacation.<br />
  24. 24. Table of Contents <br />Formulating Research Problem<br />Preparing the Research Design<br />Collection of Data<br />(1)<br />(4)<br />(7)<br />Objectives of Research<br />Determining sample Design<br />Execution of Project<br />(2)<br />(5)<br />(8)<br />Extensive Literature Survey<br />Sources of Data<br />Analysis of Data<br />(3)<br />(6)<br />(9)<br />
  25. 25. Analysis of Data<br />Doughnut<br />Lines<br />Pyramids,<br />Radar<br />Tabulations & %<br />
  26. 26. -<br />Thank yu<br />O<br />

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