Beginning of black berry technology


Published on

Nishant S Mevawala
Blackberry Technology

Published in: Education, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Beginning of black berry technology

  1. 1.
  2. 2. About Research In Motion<br /><ul><li>Industry Leader in Mobility (55+ Millionusers WW)
  3. 3. Established in 1984
  4. 4. HQs in Waterloo, Ontario, Canada
  5. 5. Offices in North America, Europe and AsiaPac
  6. 6. Listed in:
  8. 8. Toronto Stock Exchange (TSX: RIM)
  9. 9. Designers and Manufacturers of</li></li></ul><li> Blackberry Devices<br /><ul><li>In 1998, RIM produced a wireless handheld called the RIM 950 which handled e-mail, contacts, and calendaring with a built-in QWERTY keyboard.
  10. 10. In 1999, the Blackberry wireless e-mail device, the BlackBerry 5790, was revealed along with the Blackberry Enterprise Server (BES) for Microsoft Exchange. </li></li></ul><li>7000 Series Devices<br /><ul><li>The 7000 series brought the first color LCD screens to the BlackBerry Line.
  11. 11. The 7000 series also saw the first versions with Wi-Fi (7270) and Bluetooth (7290) features.</li></li></ul><li>8000 Series Devices & Recent BlackBerry Devices<br /><ul><li>The 8000 series Devices : BlackBerry Pearl, BlackBerry Curve and the BlackBerry Bold.
  12. 12. Cameras and media players Devices</li></li></ul><li>Going Forward with the BlackBerry Storm<br /><ul><li>RIM continues to grow and improve the BlackBerry brand, which has earned its many nicknames, such as Crack berry, a tribute to apparent addiction users have to their device, and Brick berry for the inelegant shape of the early full-size Smartphone Blackberry devices.
  13. 13. The BlackBerry 9530, known as the BlackBerry Storm (9000 series), was the first Blackberry with a touch screen interface and no keyboard.</li></li></ul><li>Blackberry got Success<br /><ul><li>InfoWorld magazine awarded BlackBerry their Product of the Year award for the year 2000.
  14. 14. By 2006, BlackBerry 5 million worldwide subscribers and that number tripled to 15 million in mid-2008.</li></li></ul><li>Blackberry Features<br /><ul><li>Multi-tasking operating system.
  15. 15. Push e-mail.
  16. 16. Mobile telephone.
  17. 17. Text messaging.
  18. 18. Internet faxing.
  19. 19. Web browsing and other wireless information services </li></li></ul><li>(BES):Blackberry Enterprise server.<br /><ul><li>E-mail system
  20. 20. The software monitors the user's local "inbox.”
  21. 21. It is usually run by multiple wireless users. Individual users can use e-mail services provided by the wireless provider and may not be required to install a BES server.
  22. 22. Every BlackBerry has a unique id called BlackBerry PIN which is used to identify your device to the BES.
  23. 23. Provides security through firewalls and block ciphers (codes)</li></li></ul><li>Diagram of BES<br />
  24. 24. Blackberry OS<br />The existing BB6 OS used by existing Blackberries Devices. <br />The phones will all run RIM's new BlackBerry 7 operating system.<br />The QNX OS used on the PlayBook.<br />
  25. 25. Companies Comparison<br />
  26. 26. Increment Point Charge<br />
  27. 27. Why Should Blackberry Consumers Believe It?<br /><ul><li>Touch screen
  28. 28. HD 8 MP camera with flash and video recording
  29. 29. Multi-taking
  30. 30. Superb battery life
  31. 31. Maximized multimedia
  32. 32. More business apps
  33. 33. Rich PC web browsing
  34. 34. Included phone tracking and locater</li></li></ul><li>BlackBerry smartphone vendor in the World<br />
  35. 35. BlackBerry OS sales growth keeps RIM ahead of its competitors<br />Source: IDC Latin America Mobile Phone Tracker, 2010 Q4<br />
  36. 36. BlackBerry Installed Base almost 2X iPhone and 4X Android*<br />(000 000)<br />* Install base considers number of devices sold in the last 24 months Source: IDC Latin America Mobile Phone Tracker, 2Q2010<br />
  37. 37. Playbook a whole<br /> New Market<br />
  38. 38. Playbook Apps+Content<br />Global Preloads<br />Music: 7Digital<br />Video: Hulu<br />Games: EA (Need for Speed, Tetris)<br />Podcasts: Quick play<br />eBooks: Kobo<br />Latam Preloads<br /><ul><li>Music: Sonora
  39. 39. Video: Terra TV
  40. 40. eBooks: Gandhi/Bajalibros, Saraiva
  41. 41. Sports: Univision Futball</li></li></ul><li>Program Enrollment Requirements<br />
  42. 42. Financials and Pricing<br />Creating a new department and employee expense = 22million<br />Human resource 17 million<br />Equipment and material cost 5million<br />Marketing material expense = 5.5 million<br />Overhead expenses = 1.2million<br /> <br />Research cost to develop new Software for the laptop = 4 million<br />-----------------------------------------------------------<br />Total Cost 32.7 million for 2 years<br />Price will be in the high-end range in the initial stage of launching with limited supply and distribution (comparable to Macbooks)<br />May reduce its price as it reaches maturity and when new products come out<br />
  43. 43. Advantages<br />More logos and slogan helps brand recognition<br />Employs more skilled and innovated workers<br />Attracts more Generation Y and Tweens to the website<br />
  44. 44. Disadvantages<br />May confuse existing customers<br />May cause unrest to the brand loyalty<br />Increased in administrative cost<br />
  45. 45. Thank you for listening<br /><ul><li> Any Questions?</li>