Rainbow

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Rainbow

  1. 1. Wild Place to Shop & Eat<br /> Nishant Chauhan <br />
  2. 2. About:<br /><ul><li>Steve Schuster opened first rain forest café in Mall of America.
  3. 3. Offers 3000 SKU’s of unique membership.
  4. 4. Merchandise account for 30% revenue.
  5. 5. It was acquired by Landry’s Restaurant Inc.
  6. 6. By 2000 it has annual sale of 200 million dollars.
  7. 7. As of 2005 it was only restaurant concept all Disney Locations.</li></li></ul><li>What is rainforest Café’s retail offering and target market?<br />Retail Offering<br />
  8. 8. Benefits of Retailing:<br />5E’s<br />E- Entertainment <br />E-Education<br />E-Environment.<br />E-Earnings<br />E-Employment<br />
  9. 9. Target Market<br /><ul><li>School Children's
  10. 10. Demographics
  11. 11. Family with Kids
  12. 12. TG-Tourist looking for exciting experience.
  13. 13. Upper Middle Class.</li></li></ul><li>Where malls good locations for Rainforest Café ? Why or <br />why not? What would be the Best locations?<br /> Malls are not very good locations' for rain forest café because:<br /><ul><li>High Rent.
  14. 14. Large Space Required.
  15. 15. Poor Location.
  16. 16. High Competitions.</li></ul>Possible Best Location :<br />-Amusement Park.<br />-Highways.<br />-City Outskirts.<br />-Theme Parks.<br />-Local Zoo’s.<br />
  17. 17. Many retailers have tried to make their stores more entertaining.<br /> In a number of cases, these efforts have failed. What are the pros <br />and cons of providing a lot of entertainment in a retail store or <br />restaurant?<br />-Con’s<br /><ul><li> providing lot of options at one place may lead to deviation from the</li></ul> main aim of the place.<br />-Pro’s<br /><ul><li> Attracting lots of customers of all age group.
  18. 18. Idle time or waiting time of customer can be utilized by different </li></ul> attractions in park.<br /><ul><li>Profit level will increased as shopping will be done by customers</li></ul> in idle time.<br />
  19. 19. Thank You<br />

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