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Understanding the buyer perspective is critical to the success of our clients; however the buyer’s side of the equation has received minimal attention – nobody has officially asked buyers what they want. Our goal is to change that.
There is an incredible amount of client-side investment in programs based on assumptions with too many guesses being made on such a fundamental cog in a client’s business. Further, most of the relevant data being utilized was either dated or focused on the U.S. Marketplace
The following study was conducted with McWhirter & Associates to commission a proprietary Canadian focused research study with Retail Buyers of CPB and OTC products.
For a full version of the report please contact us.