Content Writing Checklist
Title tags: One of the most important elements of website
optimization is the title tag. In HTML code, the tag “(title)” is used to
set off the page’s title tag, which tells the audience what the page is
about in just a few words.
Meta descriptions: Meta descriptions are typically displayed in
search engine results pages (SERPs) as the descriptor text for each
result, making it a key piece of information for your audience.
normally about 150-160 characters. Any text that goes beyond that
will likely be cut off.
Page targets a single searcher intent (and
associated keyword phrases)
Primary keyword phrase is the first words of the title
Primary keyword phrase appears in page URL
Content is logical & comprehensive, employing
Keyword phrases are highlighted with
bold/italic/sizing/etc as appropriate
Alt tags: Alt tags serve as alternate text to describe the image when the
image is not available to be displayed. This is key for several reasons
Image tags: Similar to alt tags, image tags designate the words that should
appear when a user scrolls or hovers over an image. They also help your
audience understand the context of the image, so the tag text you choose
should describe the image accurately and contain relevant keywords.
Filename: Though the alt tag and image title tag clue search engines in to
what the image is of, an appropriate filename goes one step further — it
provides contextual information on how the image relates to the other
content on the page.
File size: As mentioned previously, a user may see alt tag text, rather than
an image, if a page does not load correctly. One way to decrease the
chances of these page-load problems is to adjust the file size of your
images, to make sure your website can handle them properly.
Video titles: Your video title should contain relevant keywords, but
should also appeal to your audience’s interests. Dull titles that are
overly keyword-conscious will lead visitors to believe that your video
is just marketing hoopla.
Video descriptions: A video description should clearly portray what
the video is about, and should set viewers’ expectations on what they
will see by watching. Though your description should include
keywords, it should primarily be written in a way that addresses the
needs of your audience, not just of search engines.
Lead your video descriptions with a link to the page on your
website that is most relevant to the subject matter, so viewers know
where they can find the additional content and other information you
On-site optimization: As with images, when posting video to your
site, be sure to optimize the description and title tags, as search
engines use those tags to understand video content and context.