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Twitter: @niroshan_samuel
Linkdin: lk.linkedin.com/in/niroshansamuel/
http://www.niroshan-samuel.com/
Niroshan Samuel
Cont...
 Title tags: One of the most important elements of website
optimization is the title tag. In HTML code, the tag “(title)”...
 Meta descriptions: Meta descriptions are typically displayed in
search engine results pages (SERPs) as the descriptor te...
Keyword-Targeted
 Page targets a single searcher intent (and
associated keyword phrases)
 Primary keyword phrase is the ...
Image Optimization
 Alt tags: Alt tags serve as alternate text to describe the image when the
image is not available to b...
Video Optimization
 Video titles: Your video title should contain relevant keywords, but
should also appeal to your audie...
Resources
 http://contentmarketinginstitute.com/2013/09/guide-
content-optimization-key-content-types/
 https://www.pint...
Content Writing SEO Checklist
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Content Writing SEO Checklist

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Each article should include little search engine optimization reach potential audience. This report helps content writing folks to check before publish an article.

Published in: Internet, Technology, Design
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Content Writing SEO Checklist

  1. 1. Twitter: @niroshan_samuel Linkdin: lk.linkedin.com/in/niroshansamuel/ http://www.niroshan-samuel.com/ Niroshan Samuel Content Writing Checklist for SEO
  2. 2.  Title tags: One of the most important elements of website optimization is the title tag. In HTML code, the tag “(title)” is used to set off the page’s title tag, which tells the audience what the page is about in just a few words.
  3. 3.  Meta descriptions: Meta descriptions are typically displayed in search engine results pages (SERPs) as the descriptor text for each result, making it a key piece of information for your audience. normally about 150-160 characters. Any text that goes beyond that will likely be cut off.
  4. 4. Keyword-Targeted  Page targets a single searcher intent (and associated keyword phrases)  Primary keyword phrase is the first words of the title clement  Primary keyword phrase appears in page URL  Content is logical & comprehensive, employing related terms/phrases  Keyword phrases are highlighted with bold/italic/sizing/etc as appropriate
  5. 5. Image Optimization  Alt tags: Alt tags serve as alternate text to describe the image when the image is not available to be displayed. This is key for several reasons  Image tags: Similar to alt tags, image tags designate the words that should appear when a user scrolls or hovers over an image. They also help your audience understand the context of the image, so the tag text you choose should describe the image accurately and contain relevant keywords.  Filename: Though the alt tag and image title tag clue search engines in to what the image is of, an appropriate filename goes one step further — it provides contextual information on how the image relates to the other content on the page.  File size: As mentioned previously, a user may see alt tag text, rather than an image, if a page does not load correctly. One way to decrease the chances of these page-load problems is to adjust the file size of your images, to make sure your website can handle them properly.
  6. 6. Video Optimization  Video titles: Your video title should contain relevant keywords, but should also appeal to your audience’s interests. Dull titles that are overly keyword-conscious will lead visitors to believe that your video is just marketing hoopla.  Video descriptions: A video description should clearly portray what the video is about, and should set viewers’ expectations on what they will see by watching. Though your description should include keywords, it should primarily be written in a way that addresses the needs of your audience, not just of search engines.  Lead your video descriptions with a link to the page on your website that is most relevant to the subject matter, so viewers know where they can find the additional content and other information you provide.  On-site optimization: As with images, when posting video to your site, be sure to optimize the description and title tags, as search engines use those tags to understand video content and context.
  7. 7. Resources  http://contentmarketinginstitute.com/2013/09/guide- content-optimization-key-content-types/  https://www.pinterest.com/pin/196891814933001971 /

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