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Nir Kosover
Meet Mr. Jesse W. Reno
Genius!
Escalators first time users
Real users are
unpredictable
About me
Real World UX
Methodology
Insights
Agenda
Agenda
Methodology
Insights
Traditional methodology ( waterfall )
Giphy.com
Welcome to the real world
Mcbess.com
Lean & Agile to the rescue
Iterative approaches
Cutting the waste
Shortening the cycle
Lean & Agile
Lean & Agile
	
  	
  	
  	
  	
  	
  
47,000,000 websites
Over 190 countries
Gangs & Guild
MVP* mind set
UX at Wix
Let’s create an App Market
Case study
Portable.tv
Stake holders align the product vision
Project launch
(1)
Project Launch Research Prototyping Design Build Pre Release Release
	
  	
  
“Knowledge is power”
Research
Francis Bacon
(2)
Project Launch Research Prototyping Design Build Pre Release Release
	
  	
  
Competitor research
Wix App Market – Research
Competitor research
Wix App Market – Research
Get a feel for the final product
Prototyping
(3)
Project Launch Research Prototyping Design Build Pre Release Release
	
  	
  
Text is part of the product
Look for the complicated scenarios
(first time, empty states, errors,
Languages, etc..)
Wire frames flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Refine Continue
Decision Point
Exploring options & making decisions
Design
(4)
Project Launch Research Prototyping Design Build Pre Release Release
	
  	
  
Exploring designs
Wix App Market - Design
Exploring designs
Wix App Market - Design
Exploring designs
Wix App Market - Design
Decide and finalize
Design
 	
  	
  	
  
Final designs
Wix App Market - Design
 	
  	
  	
  
Final designs
Wix App Market - Design
 	
  	
  	
  
Final designs
Wix App Market - Design
 	
  	
  	
  
Final designs
Wix App Market - Design
Wix Brand Book
UX Patterns as a way of life
Design
Brand Book
Wix App Market - Design
Design	
   UX Patterns
Wix App Market - Design
UI Library - App Market
Wix App Market - Design
Deliver properly
(Style guides, responsive behavior, mobile)
Make sure it’s pixel perfect
Build
(5)
Project Launch Research Prototyping Design Build Pre Release Release
	
  	
  
BI events
Internal release
Pre Release
(6)
Project Launch Research Prototyping Design Build Pre Release Release
	
  	
  
Progressive Rollout
(Using A/B testing)
Release
(7)
Project Launch Research Prototyping Design Build Pre Release Release
	
  	
  
Test & Plan
Wix App Market - Case study
Fix crucial mistakes
Add new features
Complete revamp
Quick survey
Current design
Wix App Market - Quick survey
New design
Wix App Market - Quick survey
1 2
What’s your favorite?
Current New
Click on categories reduced by 38.7%,
Add apps reduced by 11.5%
Test results
Wix App Market - Quick survey
Think small
The Biggest Tip
flikie.com
Changing place from 5th to 4th
Small change big impact
Think small
11.4% more users open the app market
13.8% more apps added
Small change big impact
Think small
Think small
	
  	
  	
  	
  
	
  	
  	
  	
  
Categories & name changes
5.88% more apps added
Insights
Insights
Them
&
Us
Them
mcbess.com
Know your users
Usability, Interviews, Surveys, Personas
Scenarios, Use cases, Card sorting,
Experience maps
..
Know Your Users
Insights - Know your users
Design	
   Wix kitchen
Insights - Know your users
Design	
   Wix kitchen
Insights - Know your users
In coffee houses
At your own desk
In a special lab
Insights - Know your users
?
In coffee houses
At your own desk
In a special lab
Usability Testing
Insights - Know your users
Spread the word
Insights - Know your users
Nothing taste better than
Cheap Feedback
Know your users
Feedback links
	
  	
  
	
  	
  
Know your users
Get on the phone
Know your users
Feedback	
  phone	
  call?	
  
	
  
Hi,	
  
	
  
I'm	
  Michael,	
  a	
  Product	
  Manager	
  at	
  Wix.com.	
  	
  
	
  
I'm	
  reaching	
  out	
  to	
  ask	
  whether	
  I	
  could	
  give	
  you	
  a	
  quick	
  call	
  to	
  learn	
  about	
  your	
  
experience	
  with	
  Wix’s	
  Online	
  Store.	
  I’d	
  like	
  to	
  learn	
  about	
  your	
  needs	
  and	
  capture	
  
any	
  feedback	
  that	
  could	
  help	
  improve	
  the	
  product	
  for	
  you	
  and	
  users	
  with	
  similar	
  
needs.	
  	
  
	
  
Are	
  you	
  free	
  this	
  week	
  or	
  next	
  for	
  a	
  call?	
  
	
  
Thanks	
  
Michael	
  
Email example
Know your users
15-30% response rate
Sodahead.com
What do users want?
New Features
Know your users
Social channels etc..
Use your community
Know your users
Wish list
Know your users
Sometimes users know best
Don’t be afraid to ask
Know your users
How do we mark out of stock items?
Know your users
A B C
Know your users
Know your users
We’re working on a few designs, and would like to know which one you prefer
5 out of 6 responded within 24 hours
Know your users
A B C
Know your users
mcbess.free.fr
Us
The team
What’s your team DNA?
Who are you’re A players?
The team
Insights - The Team
“The main thing I’m looking for when
interviewing UX candidates
Are their social skills
Aarron Walter, mailchimp
Culture
Insights - The Team
Insights - The Team
Mistakes please!
Insights - The Team
Let’s meet
Insights - The Team
Transparency
Insights - The Team
Knowledge Sharing
Where do we go
from here?
Meet Alva j. Fisher
The first electric washing machine
Thanks

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UX @ Wix, keys for a successful UX design process

Editor's Notes

  1. נניח שמדרגות הם המוצר שלי
  2. נניח שמדרגות הם המוצר שלי
  3. UX, Coding, designing, Marketing יש פה כמה אנשים שאני לא מכיר, אז אני אציג את עצמי
  4. והיום אנחנו נדבר על הצדדים היותר פרקטים של ux ו באופן כללי ויותר ספיציפית, איך יוצרים מוצרים בחברת מוצר שיש לה מיליוני משתמשים
  5. החלק הראשון יעסוק במתודולוגיה
  6. Dynamic evniroment
  7. Dynamic evniroment
  8. שתי שיטות מאוד דומות, שמנסות להתמודד עם ההשלכות של העולם האמיתי על התהליך של ה יו איקס העקרון הדומה בשניהם מדבר על קיצור התהליכים וההמשכיות שלו, עם דגש על צמצום פסולת.. ליין, מתרכז ב mvp כדי שנוכל ללמוד כמה שיותר מהר מה עובד ו אגייל, מדבר על צוותים קטנים הטרוגנים שעובדים ביחד בספרינטים, מרווחי עבודה קצרים, עם דגש על המשכיות
  9. אז בואו נכיר את התהליך דרך קייס סטדי של האפ מרקט
  10. Use quotes for each stage..?
  11. We use wireframe flow Trying to deal with the complicated scenarios
  12. We use wireframe flow Trying to deal with the complicated scenarios
  13. שיקולים עסקיים ובעיקר time to market שיקולים אנושיים, underestimating מחסור בכח אדם, איך הצוותים עובדים ביניהם וכדו׳ משתמשים אמיתיים
  14. שיקולים עסקיים ובעיקר time to market שיקולים אנושיים, underestimating מחסור בכח אדם, איך הצוותים עובדים ביניהם וכדו׳ משתמשים אמיתיים
  15. iPad style
  16. שיקולים עסקיים ובעיקר time to market שיקולים אנושיים, underestimating מחסור בכח אדם, איך הצוותים עובדים ביניהם וכדו׳ משתמשים אמיתיים
  17. שיקולים עסקיים ובעיקר time to market שיקולים אנושיים, underestimating מחסור בכח אדם, איך הצוותים עובדים ביניהם וכדו׳ משתמשים אמיתיים
  18. Deliverables – Style guides UX QA
  19. שיקולים עסקיים ובעיקר time to market שיקולים אנושיים, underestimating מחסור בכח אדם, איך הצוותים עובדים ביניהם וכדו׳ משתמשים אמיתיים
  20. 20 % new users sometimes, only USA And then 50% of all. And then to everybody.
  21. 20 % new users sometimes, only USA And then 50% of all. And then to everybody.
  22. 1.6 מיליון כניסו 0.5 מיליון התקנות
  23. שיקולים עסקיים ובעיקר time to market שיקולים אנושיים, underestimating מחסור בכח אדם, איך הצוותים עובדים ביניהם וכדו׳ משתמשים אמיתיים
  24. בדקות האחרונות דיברנו על המתודולוגיה ועל תהליך יצירת המוצרים, וכמו שאתם בטח יודעים גם כשהתהליך זהה , לפעמים נוצרים מוצרים מעולים, ולפעמים פחות. כלומר יש שם עוד איזה משהו, משהו ביישום של המתודה שמשפיע מאוד על המוצר ועל זה, אני רוצה לדבר עכשיו. הייתי רוצה לחלק את זה ל-2 חלקים עיקריים התנסיתי בהרבה תהליכים כאלה, חלקם הולידו מוצרים מעולים, חלקם פחות, ואני רוצה לשתף אותכם במסקנות שהן בעיני מהותיות ליישום של המתודולוגיה ) לצאת הצידה מהתהליך (
  25. להוציא דו״ח להתרכז ב dead ends And actionable items
  26. אני רוצה להביא פה כמה דוגמאות לדרכים להגביר את הקשר עם המשתמשים שלנו עם דגש על מהיר וזול
  27. בחרנו אנשים מתוך ה wishlist ושלחנו להם מייל דומה למייל שנראה מקודם
  28. בחרנו אנשים מתוך ה wishlist ושלחנו להם מייל דומה למייל שנראה מקודם
  29. בחרנו אנשים מתוך ה wishlist ושלחנו להם מייל דומה למייל שנראה מקודם
  30. Most of the business world today operates in a ruthless environment
  31. Most of the business world today operates in a ruthless environment
  32. Most of the business world today operates in a ruthless environment
  33. המרכיב אולי הכי חשוב של יישום מתודולוגיה, ואולי הדבר שמשפיע הכי הרבה על המוצר, אלו האנשים שעושים אותו, ולא רק האנשים עצמם אלא גם האופי של הצוות או הצוותים שמעורבים ומה היחסים בין האנשים
  34. אנחנו אנשי ה ux מעולים בלאפיין את המשמשים שלנו )כמו שראינו בחלק הקודם( ומשקיעים המון משאבים כדי לעשות זאת, מצד שני מה עם לאפיין את הדי אן איי של הצוות, מקצועי וחברתי, חופש מול אחריות, תפקידים ברורים ומוגדרים מול סביבה דינמית כמה נגיעה עם ממשקים.
  35. Most of the business world today operates in a ruthless environment
  36. Most of the business world today operates in a ruthless environment
  37. Most of the business world today operates in a ruthless environment
  38. Most of the business world today operates in a ruthless environment
  39. KPI
  40. טוב, אז אלו היו כמה דוגמאות לדברים שחשובים לאופי של הצוות שלנו והחברה בכלל, ועכשיו אני רוצה לסיים במבט אל העתיד, וכדי לעשות את זה נחזור אחורה, להתחלה, אז התחלנו בממציא אני רוצה לסיים בממציא