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The  HOOK  Canvas 1.  What Hooked Model

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The  HOOK  Canvas

1.  What  internal  trigger  is              
the  product  addressing?  
2.  What  external  trigger                
gets  the  user  to  the  product?

4.  Is  the  reward  
fulfilling,  yet  leaves  the  
user  wanting  more?

5.  What  “bit  of  work”  is  done  
to  increase  the  likelihood  of  
returning?

3.  What  is  the  simplest  
behavior  in  anticipation  
of  reward?

Published in: Business, Education, Technology
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