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The         Hooked Model

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The                                  Hook

External  Trigger:    
Emails  and  notifications  
Internal  Trigger:  
Fear  of  losing  content,  boredom

What  did  friend  post?  (Tribe)  
Interesting  objects  (Hunt)

Install  Pin  It  button,  Pin,    
Re-­‐pin,  follow,    
comment

(Experienced  User  –  “Curators”)

Log-­‐in

Published in: Business, Education, Technology
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