Premium Carrier EthernetServices:Strategies for Cost-Reduction andExpansion Beyond the MetroOctober 2011                  ...
Agenda•   Carrier Ethernet: Current Market Trends and Challenges•   Carrier Ethernet Deployment Strategies•   How RAD Addr...
Carrier Ethernet –Current Market Trendsand Challenges                        Carrier Ethernet Strategies 2011 Slide 3
1. Carrier Ethernet Beyond the Metro• Ethernet services are now offered with a national and global  reach, typically spann...
2. Competition and Price Pressures• Overall, higher adoption rate of Carrier  Ethernet services increases competition  – S...
3. Network Convergence• Save costs and simplify operations by  using the same infrastructure for  wholesale, business, mob...
4. Gaining Acceptance in New Territories• Carrier Ethernet gaining popularity in new  markets  – Where EVPL offerings were...
Carrier EthernetDeployment Strategies                        Carrier Ethernet Strategies 2011 Slide 8
Carrier Ethernet Deployment Strategies:The CapEx/OpEx Divide• Carrier Ethernet service deployment  decisions made by SPs i...
Carrier Ethernet Deployment Strategies:The CapEx/OpEx Divide (Cont’)• In APAC, CALA, Eastern Europe/Russia,  where service...
How RAD AddressesMarket Challenges                    Carrier Ethernet Strategies 2011 Slide 11
EtherAccess Portfolio• A full selection of NTUs from a single-source supporting access  speeds from 1 Mbps to 10 Gbps, and...
Meeting Carrier Ethernet Challenges (1)Challenge                 • Seamless hand-off between wholesale and SP• Carrier Eth...
Meeting Carrier Ethernet Challenges (2)                            • Enable differentiation via premium services,Challenge...
Meeting Carrier Ethernet Challenges (3)                                • Same platform can be deployed for business,Challe...
Meeting Carrier Ethernet Challenges (4)                            • For OpEx-sensitive markets:Challenge                 ...
Conclusion (1)Most notable trends today:• Extended reach and increasing competition present  Carrier Ethernet SPs with cha...
Conclusion (2)What RAD has to offer:• A comprehensive toolbox to support all  deployment scenarios, market segments,  serv...
Thank YouFor YourAttentionVisit www.ethernetaccess.com for more information                                           www....
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23077 carrier ethernet-trends-challenges

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A review of current trends and challenges in the Carrier Ethernet services market, various deployment strategies adopted by service providers and their effects on network access planning

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23077 carrier ethernet-trends-challenges

  1. 1. Premium Carrier EthernetServices:Strategies for Cost-Reduction andExpansion Beyond the MetroOctober 2011 Carrier Ethernet Strategies 2011 Slide 1
  2. 2. Agenda• Carrier Ethernet: Current Market Trends and Challenges• Carrier Ethernet Deployment Strategies• How RAD Addresses Market Challenges• Conclusion Carrier Ethernet Strategies 2011 Slide 2
  3. 3. Carrier Ethernet –Current Market Trendsand Challenges Carrier Ethernet Strategies 2011 Slide 3
  4. 4. 1. Carrier Ethernet Beyond the Metro• Ethernet services are now offered with a national and global reach, typically spanning multiple provider networks• Requires effective service management tools for: – Uniform service attributes across the different networks – Maintaining end-to-end SLAs with class of service (CoS) consistency – Visibility• Relevant standards are being developed by the MEF; Ethernet Exchanges available• Evolving need for “wholesale demarcation” to terminate wholesale services and to separate wholesale and SP networks Carrier Ethernet Strategies 2011 Slide 4
  5. 5. 2. Competition and Price Pressures• Overall, higher adoption rate of Carrier Ethernet services increases competition – SPs need to differentiate offering – Service price pressures in certain markets• As a result, service providers need to lower TCO by driving down CapEx and OpEx – Network equipment vendors are expected to assist Carrier Ethernet Strategies 2011 Slide 5
  6. 6. 3. Network Convergence• Save costs and simplify operations by using the same infrastructure for wholesale, business, mobile backhaul, and even cloud connectivity services – Tier 1 fixed-mobile operators or major regional SPs with retail and wholesale networks – Reduce complexity and TCO with unified purchasing, homologation, training, service production, OSS• Multi-functional devices from a single vendor have become more attractive Carrier Ethernet Strategies 2011 Slide 6
  7. 7. 4. Gaining Acceptance in New Territories• Carrier Ethernet gaining popularity in new markets – Where EVPL offerings were not previously considered – First steps in moving from Best Effort broadband to Carrier Ethernet SLAs• Primarily LATAM, Eastern Europe, some parts of APAC• As competition grows, first carrier to offer premium services is likely to lead others• Deployment strategies differ from those in mature markets Carrier Ethernet Strategies 2011 Slide 7
  8. 8. Carrier EthernetDeployment Strategies Carrier Ethernet Strategies 2011 Slide 8
  9. 9. Carrier Ethernet Deployment Strategies:The CapEx/OpEx Divide• Carrier Ethernet service deployment decisions made by SPs in mature markets are typically OpEx-driven – Sophisticated traffic management capabilities are required for advanced, multi-CoS services and to maximize network utilization (oversubscription) – Performance reporting is considered a must/premium by customer – Ethernet access intelligence extended to the customer premises Carrier Ethernet Strategies 2011 Slide 9
  10. 10. Carrier Ethernet Deployment Strategies:The CapEx/OpEx Divide (Cont’)• In APAC, CALA, Eastern Europe/Russia, where service providers are not yet SLA-driven, decisions are more CapEx- sensitive – Basic traffic management for limited CoS levels offerings; carriers rely on fiber capacity to meet bandwidth requirements – Performance reporting not a priority for customers/carriers, BUT: Operations dept may require it Regulator may require it (e.g. Russia) – Ethernet access intelligence resides in POP/PE Carrier Ethernet Strategies 2011 Slide 10
  11. 11. How RAD AddressesMarket Challenges Carrier Ethernet Strategies 2011 Slide 11
  12. 12. EtherAccess Portfolio• A full selection of NTUs from a single-source supporting access speeds from 1 Mbps to 10 Gbps, and a carrier-class high capacity Ethernet aggregation platform• Uniform Carrier Ethernet “look and feel” from the CPE to the PE – Common capabilities allow same service definition regardless of the access technology – Same management, CLI and MIBs Ethernet over PDH 10BT Ethernet over SDH/SONET EoPDH – No issues of 10BT EoPDH STM-1/OC-3 GbE interoperability, n x EoPDH Bonding SDH GbE SDH/SONET GbE 100BT configuration, OSS STM-1/OC-3 GbE STM-4/OC-12 integration GbE 100/1000BT n x EoCU 100BT 10GbE Packet Switched GbE Bonding 10/100BT GbE Network 1000Sx GbE GbE EoCU 10BT Ethernet over Fiber Ethernet over DSL Carrier Ethernet Strategies 2011 Slide 12
  13. 13. Meeting Carrier Ethernet Challenges (1)Challenge • Seamless hand-off between wholesale and SP• Carrier Ethernet domains extending from the • Complete visibility and control, CoS consistency Metro across multiple access technologies and networks • Service validation and turn-up with built-in test- head capabilities and enhanced loopback functionalitiesSolution• Wholesale demarcation Carrier Ethernet Strategies 2011 Slide 13
  14. 14. Meeting Carrier Ethernet Challenges (2) • Enable differentiation via premium services,Challenge: coverage, vertical specialization, service turn up speed, connectivity options• Increasing Competition • CapEx optimization: - Cost-optimized design with an ASIC developed in-house - Licensed-based port activation - Multi-functional CPEs reduce number of devicesSolution: • OpEx optimization: - Service lifecycle management and• Service differentiation SLA testing capabilities reduce truck tools rolls• Reduce carrier TCO - Reduce inventory and minimize forklift upgrades with modular uplinks, UTP/SFP combo ports and multi-range power supplies Carrier Ethernet Strategies 2011 Slide 14
  15. 15. Meeting Carrier Ethernet Challenges (3) • Same platform can be deployed for business,Challenge wholesale and mobile services• Converged network infrastructure • Common platform and management system simplifies production for operations and purchasing • Support for TDM pseudowire • Integral timing synchronizationSolution • Same CPE can be deployed for fiber, PDH and DSL• Support multiple access applications and topologies with a single platform Carrier Ethernet Strategies 2011 Slide 15
  16. 16. Meeting Carrier Ethernet Challenges (4) • For OpEx-sensitive markets:Challenge - Smart NTUs with best-of-breed Carrier Ethernet• Diverse requirements capabilities to enable multi-CoS VAS with• The CapEx/OpEx divide performance reporting and to drive down OpEx with fault management, testing and oversubscription • For CapEx-driven deployments: - Smart aggregation to work opposite low-cost CPEsSolution • Seamless migration from basic to premium• A choice of solutions offerings for various markets and customer needs Carrier Ethernet Strategies 2011 Slide 16
  17. 17. Conclusion (1)Most notable trends today:• Extended reach and increasing competition present Carrier Ethernet SPs with challenges concerning service management and visibility, differentiation, cost reduction, and network convergence• Different deployment strategies dictate versatile solution alternatives with appropriate focus on CapEx/OpEx savings Carrier Ethernet Strategies 2011 Slide 17
  18. 18. Conclusion (2)What RAD has to offer:• A comprehensive toolbox to support all deployment scenarios, market segments, service requirements and access technologies• No need to resort to “patched” solutions for different parts of the network or service, or when needs evolve• Cost-optimized design• Timing synchronization expertise• Most powerful traffic management in a CPE device• Established track record with leading operators around the globe Carrier Ethernet Strategies 2011 Slide 18
  19. 19. Thank YouFor YourAttentionVisit www.ethernetaccess.com for more information www.rad.com Carrier Ethernet Strategies 2011 Slide 19

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