Brand awareness toward prestolite battery


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Brand awareness toward prestolite battery

  1. 1. “Brand awareness toward prestolite battery”<br />prepare by<br />Nirav b. shah<br />
  2. 2. Company at a glance<br />In 3rdJanuary 1986 , Tudor India Ltd was incorporate, as a Public Limited.<br />Company with the Registrar of Companies, Maharashtra, with the object of setting up a plant for manufacturing storage batteries in India. The Company was granted the commencement of business certificate on 17th April<br />Prestolite the internationally renowned brand of storage batteries was launched in India in 1997 by Tudor India Limited.<br />
  3. 3. Tudor India Limitedis a wholly owned subsidiary of CMP Batteries Ltd., U.K., which is the world's largest battery manufacturing group based on USA.<br />In keeping with the group philosophy of commitment to technological leadership in design and performance<br />
  4. 4. Industry Outlook<br />An increase in domestic sales and export sales of four-wheelers and two-wheelers<br />continued strength in the automotive replacement segment and a revival in OEM sales<br />increase in infrastructure spending, fuelling demand for industrial batteries<br />an increasing technology gap between branded and unbranded products, there should continue to be a steady consumer shift away from less expensive unbranded batteries.<br />
  5. 5. Competition in the Global and india Battery Industry<br />In India…….<br />Exide Industries Limited, India<br />Amara Raja Batteries Limited<br />HBL Power Systems Limited<br />In global…..<br />Johnson Controls, USA (Power Solution Division)<br />Exide Technologies, USA<br />Exide Industries Limited, India<br />
  6. 6. Meaning of brand<br />A Brand is symbol, a mark, a name that acts as a means of communications, which brings about an identity of a given product.<br />Role of Branding<br /><ul><li>Brand is a massive asset
  7. 7. Brand is promotional tool
  8. 8. Brand is a weapon to protect Market
  9. 9. Brand is a means of identifications of customers</li></li></ul><li>Brand awareness<br />Brand awareness is an important and undervalued part of brand equity.<br />It can influence perceptions and attitudes and it drives brand choice and loyalty<br />It reflects the salience of the brand in the customer’s mind. It is a part for the communications process.<br />To know the consumer attitude and demand towards the brand Prestolite<br />
  10. 10. the “Brand plays an important role and a brand is very prominent asset owned by an organization. Brand endowed with awareness, perceived quality, associations, and brand loyalty. Brand is present as creative idea.<br />
  11. 11. Objective<br />To research whether Brand awareness in Branded Battery’s affects the sales or helps the Retailer in making a sale.<br />Brand Awareness for Branded Battery’s in consumer minds.<br />To research and see which Brand is ahead in “Top-of-the-Mind Awareness” among Branded battery’s<br />
  12. 12. DATA SOURCES<br />Primary data<br /><ul><li>Interview
  13. 13. Questionnaire</li></ul>secondary data<br /><ul><li>Websites
  14. 14. magazines</li></li></ul><li>RESEARCH DESIGN<br />Descriptive<br />Sample <br />Sample unit -Ahmadabad<br />Sample size -100 – RETAILER <br />Sampling method-simple random sampling and convenience<br />
  15. 15. Scope of the study<br />The study plays a very important role in market research. It also helps to understand and identify the human action towards brand.<br />The information thus gathered by conducting a systematic market research would help to finding out the brand awareness of the consumers.<br />
  16. 16. Best selling<br />
  17. 17. selling of the prestolite battery<br />
  18. 18. Awareness of product<br />
  19. 19. standing of brand in consumer’s mind<br />
  20. 20. brand offer a specific value proposition to the consumer<br />
  21. 21. customer preference<br />
  22. 22. participation of customer<br />
  23. 23. FINDINGS<br />Only few the respondents are aware of Prestolite battery.<br />the respondents not bought Prestolite battery because of unpopularity in brand and service.<br />That the majority of the respondents are expresses advertising is important for a brand.<br />the respondents give importance to brand for any purchase<br />That majority of the respondents have given opinion to promote a brand through TV, radio, etc.<br />
  24. 24. SUGGESTIONS<br />The company should increase the level of advertisement through T.V, newspaper, and automobiles magazine .<br />The company should require change look and style of the battery. This effect on the brand image <br />Company should keep on bringing out new time attractive offers and schemes to increase brand value.<br />Company should provide the Brochure of the product to retailers<br />
  25. 25. Product from Tudor India ltd.<br />
  26. 26. Thank You<br />