Indian women& Facebook

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Some key insights came from ‘Karvachauth’ 2010 – A popular Indian festival for married women and how it was shared on Facebook.

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Indian women& Facebook

  1. 1. INDIAN WOMEN & FACEBOOK A relationship by its self
  2. 2. 12Million Facebook Users in India as on July 2010 Reaching over 1% of the population Source: http://www.pluggd.in/facebook-userbase-in-india-297/ % of Male users is higher than the Women in India Indian women above age of 25spend on an average 2hours daily on Facebook.
  3. 3. So what are they talking about?? And what does it mean for marketers and retailers? This presentation is based on my individual research on Facebook along with my friends Some key insights came from ‘Karvachauth’ 2010 – A popular Indian festival for married women and how it was shared on Facebook.
  4. 4. Karvachauth on Facebook 26th October 2010 A age old traditional festival where women fast throughout the day (No food, No water) and pray for the well being of their husband. And in the evening they open their fast by Looking at the moon and completing prayers. Now let’s see how women shared this Day on Facebook! Photo Credit: Manya Khare
  5. 5. And that’s how it all began
  6. 6. Some shared the joy of their very first…
  7. 7. They shared the ‘wait’ and ‘anticipation’
  8. 8. And celebrated when the moon showed up…
  9. 9. Some retailers joined the conversation…
  10. 10. KC moment! New terms were coined
  11. 11. This is what the men had to say…
  12. 12. And how it all concluded!
  13. 13. Now lets look at the numbers On an average each FB user has 130 Friends (Source Facebook.com) Conversations around Karvachauth on 26/10/2010 507, 000 Conversations Here’s the math: Updates via MY Friends 30 Direct Reach to friends of each Message 30X130 = 3900 Viral Reach via Comments & Tags 3900X130 =507,000
  14. 14. Over 500,000 Conversations/ touch points on 1 topic from my little virtual circle of 299 Friends IMAGINE the total potential that lies within the virtual circle of 4.8 Million Indian Women (40% of the 12 Million Indians on Facebook) Yes! 8Billion Conversations
  15. 15. FACEBOOK just another marketing tool?
  16. 16. And yes that’s Me, doing my research 
  17. 17. By Nipun Kapur Social Media Evangelist & Online Reputation Management Specialist Director Social Media Marketing DRAFTFCB Interactive card.ly/nipunkapur

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