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Digital measurement and donor management for nonprofits.

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For many nonprofits, getting and using useful financial data for their communications and marketing strategy is a hard, slow and painful process. At CAUSE+E-FFECT 2012, Andrew Beeston (@niphal) presented a new, easy, and inexpensive tool to connect online donor data to existing marketing tools so that donor management and donor care can become a reality rather than a dream.

http://www.envoyrelate.com/
http://www.brownbox.net.au/

Published in: Technology
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Digital measurement and donor management for nonprofits.

  1. 1. Donor management too… slow/hard/no skills?
  2. 2. If you can get $ data can you use it?
  3. 3. Clicks and likes alone have no $ value
  4. 4. Google analyticsdata is not ‘who’
  5. 5. Solution:quantify $ valueof online activity
  6. 6. 3 years later
  7. 7. Measure the worldThis is your income
  8. 8. Measure the world Meet Joe Bloggs
  9. 9. Where Joe is from
  10. 10. Instant notifications & updates
  11. 11. CEOMajor donor team MarketingSocial media team Software
  12. 12. Useful $ datainforms strategy
  13. 13. Use $ data to be relevant forintensive donor care
  14. 14. Personal Connection
  15. 15. :) “Dear {person} – I rang your home number and mobilethis morning as I wanted to touch base and say thank you so much for your gift online last night and for your ongoing support…”
  16. 16. Out in the field.
  17. 17. Email
  18. 18. “I didn’t donate so why am I being thanked?” You don’t care.
  19. 19. Wow you know my name. </sarcasm>You don’t really care.
  20. 20. Wow you know myinteraction with your organisation. Reciprocity
  21. 21. Micro Segmentation
  22. 22. Relevant message viasegmentation = +300% budgeted income
  23. 23. Web
  24. 24. Different strokes?Customise the experience
  25. 25. Average gift = ? Give $15 $20
  26. 26. What’s working online?
  27. 27. Measure $ data.Experiment, measure and respond.

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