before traveling

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before traveling

  1. 1. New
Applica+on
for
Travelers

 




























who
are
Smart‐phone
users

  2. 2. 1. Execu+ve
Summary
 2. Company
Overview
 3. Service
Descrip+on
 4. Market
Analysis
 5. Marke+ng
Plan

  3. 3. 1.
Execu+ve
Summary






  4. 4. Persona
 

 
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  6. 6. 2.
Company
Overview






  7. 7. 3.
Service
Descrip+on






  8. 8. 
 
 
 
 
 
 
 ?
 
 ?
 
 35.1%
 
 30.3%
 
 24.3%
 2~3 
 30.3%
 
 16.2%
 1 
 19.7%
 
 16.2%
 
 9.2%
 
 8.1%
 
 10.5%
 
 
 
 
 ?
 
 
 
 ?
 
 37.9%
 
 62.0%
 
 27.5%
 
 28.0%
 
 16.3%
 
 13.3%
 10.0%
 
 
 5.0%
 :
 
 ,
 ,
2007

  9. 9. ( )
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

  10. 10. 
 ' ' 
 
 ,
 
 
 
 
 
 1.  198 
 
 
 
 2.  
 
 
 3.  
 
 
 4.  
 
 
 
 5.  
 
 
 
 6.  
 
 
 
 
 7.  
 
Interest
Sharing


  11. 11. ( )
 ‘ ’ 
 DB 
 
 
 
 
 
 1.  198 
 
 
 
( ,
 
 )
 2.  
 
 
 hZp://countryinfo.mofat.go.kr/index.html

  12. 12. ( )
 ‘ ’ 
Web 
 
 
 3.  
 
 
 7. 
 
Interest
Sharing


  13. 13. ( )
 ‘ ’ 
 
 
 
 
 
 4.


 
 
 
 
 5.


 
 
 
 
 6.


 
 
 
 
 
 Main
Model
 Sub
Model
 ( 
 
BM
 )


  14. 14. 
 
 ‘WebKit’ 
 
Hybrid
Appl.
 
 1.  
 
 
 
 2.  
 ,
 
 
 :
 
 
 ,
 
S60
 ,
 
 
 ,
 
 
 ,
 
AIR
 
 
 3.  
 
 :
AJAX,
HTML
4‐5,
CSS
2.0,
JavaScript
1.5,
XMLHZpRequest
 
 
 ingee,
WebKit , 200811 na#ve
 web
 hybrid
 Graphics
 High
 Low
 Medium
 App
Store
 O
 X
 O
 Offline
 O
 X(O)
 O
 Cross
Plahorm
 Hard
 Easy
 Normal
 Storage
 Local
 Cloud
 Both
 Device
 Easy
 Hard
 Easy
 Update
 Reinstall
 Incremental
 Fusion
 Reusability
 Code
level
 Service
level
 Both
 UI
 High
 Low
 Medium

  15. 15. 
 
( )
 
 
 
Service 
 
 
 
 
 
 09 09 10 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11
 12
 01
 02
 03
 04
 05
 06
 07
 08
 09
 10
 11
 12
 01
 02
 03
 04
 05
 06
 07
 08
 09
 10
 11
 Appl.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

  16. 16. 3C‐
Customer

 
 
 
20 ‐40 
 
 
 
 
 
 
 
 
 
 
 
 
 
 : ,
08 
 
 
 
 
08‐08 

  17. 17. 3C‐
Customer
( )
 20 ‐40 
 
 
 
 
 

 
 
 
 
 :
 
3 ( :
%)
 
 
 ( :
%)
 1)  
 
 
 
 
 
 2)  
 
 
 
 
 
 
 3)  
 
 
 
 
 
 
 
 
 
 4)  
 
 ,
 
 
 
 

 :
 ,
2008 

  18. 18. 3C‐
Compe+tor
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 ,
 
 ,
 
 ,
 ,
 ,
 ,
 
Appl.
 ,
GPS
Appl.

  19. 19. 3C‐
Company
 Fobikr 
 
 
Appl.
 
 
 
 1.  WebKit
 
 
 
 
 
 
 
 2.  
 
S/W
 
 
 
 
 3.  
 
 
 
 
 
 
 1.  ,
 
 
 
 2.  
 
 
 
 
 

  20. 20. 
 ‘ ’ 
Main
 
Sub
 
 
 
 
 
 
 
 
 •  
 •  
 •  
 
 •  
 •  
 •  
 
 •  
 •  
 • …
 •  
 • …
 •  
 •  
 •  
 • …

  21. 21. 
 Main
BM 
 
 
 
 ‐ 
 
 
 
' ' 
 
 
 ‐ 
A 
 
 
 
 
 ,
 
 
 
 
 
 
 ‐ 
 
' ’
 
 ,
' '
 
A 
 
 
 

 
 
 
 
 
 
 ‐ 
 
A 
 
 
 ,
 
 
 
 
 
 
 
 
 ‐ 
 
 
 ,
 
A 
 
 ,
 
 
 
 ‐ 
 
 
 
 
 
 ‐ 
 
 
 
 
 
' ' 
 
 
 
 
 
Key
Point
 Sub
BM 
Click
 
 ‐ 
 
 
 
 
 
 
 
 
 ‐ 
Appl.
 
 
 
 
 
 
 ‐ 
 
 
 
 
 
 
 ‐ 
 
 
 
 
 

  22. 22. ( )

  23. 23. 4.
Market
Analysis






  24. 24. 
 20 ‐40 
 
 
 
 
 
 
 

 : ,
08 
 
 
 
 
08‐08 

  25. 25. ( )
 
 
 
2011 
 
 
45% 
 
 20 ‐40 
 
41%
 :
KT ,
 , ?

  26. 26. ( )
 20‐40 
09 926 (’08) 
9 ( 
1%) (’08) 
52% :
 ,
2008 
 Appl.
 
=
9 
X
52%
 




























=
4.6 

 ⋇
 
 
 
 
 
 
 
 
 
 

  27. 27. ( )
 
 
 
 
 :
 
 
 
 
 
 
 
 
 = Applica+on
 

 

























X

{
( X )
+
( X )
}

 

























X

 (5%)
 

























 
13 
8398 2011 
 59 
 
 
 
 
41%
 :
 ,
08 
 
 
 
 
08‐08 
 135.77 94.73 20 133.9 20 84.4 30 151.9 30 97.1 40 121.5 40 102.7 16.38%, 41.66% 5~7% :
 ,
2008 

  28. 28. ( )
 
 
 
 
 :
 
 
 
 ,
 
 
 
 
 = X
 
 (2 ,
 
 
 
 )
 X 100 

























 
1460 ( ) 4 6 ( ) 9,000 ( )/ 18,000 89% ( ) 200 (89% 365 =110 , ) 5 X (2 , ( ) )X100 = 14,600,000 :
 

  29. 29. 5.
Marke+ng
Plan

  30. 30. Online
Channel
 
 
 
 
 
 
 1.
 Appl.
 

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
' '
 
 
 

  31. 31. Online
Channel
 
 
 
 
 3.
 TwiZer/
 
 

 me2DAY
 
 
 Facebook
 2.
 
 Blog
 
 
 
 
 
 

 
 
 ,
 

 
 
 
 

 
 
 
 
 

  32. 32.

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