What is SEO? Process of improving the volume / quality of traffic to a web site from search engines via "natural" or un-paid search results. Search Engine Marketing
Natural Listings Vs. Paid Results Paid Results (PPC Advertising) Natural Listings (By SEO Work)
Why SEO is important fromMarketer’s point of view?SEO pulls more traffic than PPCNatural listings are perceived to be non- biasedSEO gives better ROI than any other marketing mediumSEO helps in creating online brandNo bidding wars
What NOT to do in SEO!!!Do NOT spam the search engines or you could be banned! ◦ Keyword stacking or stuffing, unrelated keywords ◦ Hidden text and links, tiny text (under 10pt) ◦ Duplicating pages and sites (same content, different URLs) ◦ Doorway/Gateway/Ghost pages – overly optimized, well-ranked pages that redirect to “real” site. ◦ Page redirects (with Refresh Meta tag)
Sample Site Analysis Page Description / Recommendation AreaPage Title All page titles are “Aegis Metal Framing.” Each page should have a unique, focused title relevant to the content and should incorporate specific keywords. Make the title read like a newspaper headline. Don’t target your company name.Section A These navigation buttons are graphics and will not be read by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers.Section B This is the only text on the home page that the crawler can read. Unfortunately it is a 9 point font. Some search engines consider very small fonts (below 10 point) to be spam and will ignore it. The font should be increased to 10 or 11 point.Section C This is the site navigation menu. All items are graphics (rather than text) and are ignored by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers.Section D This company contact information is important, but it isn’t indexed since it is a graphic. This should be changed to plain text.
SEO methods1. On Page Optimization i. Meta data ii. Heading Summary iii. Image summary2. Off Page Optimization i. Domain info ii. Page Rank iii. Indexed pages iv. Last Crawled date v. Traffic Rank vi. Inbound Links vii. Directory Submission viii. RSS Feed
Competitor’s analysis ◦ Find all related websites. ◦ Find their popularity ◦ Find how many sites link them. ◦ How many pages the website has indexed in the search engine.
Metadata Meta Description is too long: 246 characters(>150) High number of meta keywords: 14(>10)Page Title eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low pricesMeta Description Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on eBay, the worlds online marketplace. Sign up and begin to buy and sell - auction or buy it now - almost anything on eBay.comMeta Keywords eBay, electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, antiques, tickets, jewellery, online shopping, auction, online auction
Heading Summary ◦ No HeadingsImage Summary ◦ Total images found: 6, 5 images dont have ALT text.Google Page Rank: 8Google Indexed Pages : 51Last Google Crawl Date: January 06, 2010Traffic Rank: 23, Top 0.01%Inbound Links: 2,29,85,085Directory:Yahoo, DMOZRSS Feed: Not Found
Metadata Meta Description is too long: 324 characters(>150) High number of meta keywords: 41(>10)Page Title Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & moreMeta Description Online shopping from the earths biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewellery, tools & hardware, house wares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet...Meta Keywords Amazon, Amazon.com, Books ,Online Shopping, book store, Magazine, Subscription, Music, CDs, DVDs, Videos, Electronics, Video Games, Computers, Cell phones, Toys, Games, Apparel, Accessories, Shoes, Jewelry, Watches, Office Products, Sports & Outdoors, Sporting Goods, Baby products, Health, Personal Care, Beauty, Home...
Heading Summary ◦ Total headings: 8Image Summary ◦ Total images found: 35, 8 images dont have ALT text.Google Page Rank: 9Google Indexed Pages : 156,000,000Last Google Crawl Date: January 9, 2010Traffic Rank: 19, Top 0.01%Inbound Links: 118,998,946Directory: Yahoo, DMOZRSS Feed: Found
Metadata Pagetitle is within recommended length of 70 characters Meta Description is within recommended length of 150 No meta keyword foundPage Title PaGaLGuY.com - Indias biggest CAT 2009, MBA websiteMeta Description Indias biggest CAT 2009, MBA websiteMeta Keywords Missing
Heading Summary ◦ Total headings found: 18Image Summary ◦ Total images found: 10Google Page Rank: 6Google Indexed Pages : 152,000Last Google Crawl Date: January 10, 2010Traffic Rank:6074, Top 0.02%Inbound Links: 4618Directory: Yahoo, DMOZRSS Feed: Found
Metadata Meta Description is too long: 209>150 High Number Of Meta Keywords: 30>10 Page Title is too long: 84>70Page Title CoolAvenues: CAT 2009, MBA Jobs, MBA Admissions, GMAT, MBA Forum, CAT, XAT, SNAP,CFAMeta CoolAvenues is complete portal for MBAs inDescription business school, MBAs applying to business school and MBA recent business school graduates. CoolAvenues covers business, career, and lifestyle for the MBA community.Meta MBA, CoolAvenues, Business, Business school, MBAKeywords jobs, MBA career, MBA interview, Business degree, MBA program, Online mba, MBA online, Top business schools, Best business schools, Business week magazine, MBA students, Business Management, Business students.
Image Summary ◦ Total images found: 34 , 14 image(s) dont have ALT text. Google Page Rank: 5Google Indexed Pages : 22,000Last Google Crawl Date: January 07, 2010Traffic Rank:24920, Top 0.08%Inbound Links: 767Directory: Yahoo, DMOZDomain Info: Domain Age- 10years
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