Fashion
Industry
By
Patthomporn Putthasri
#15
Juthamart
Sirithanasub #24
Kulnapha
Wisaswongsa
Fashion magazines:
Growing popularity, growing
market
• Thailand's leading fashion magazines
are expanding into male fashi...
The fashion that popular in this
year is:
• ELLE
• Marie Claire
• Cleo
'Elle' topson women's market
• Post International Media (Post IM) is set
to expand its leadership position in the
women's ...
• Elle, the market leader for fashion
magazines, has seen its profits jump by
50% to date this year.
• Cleo remains the co...
• The three titles give the company a
24% advertising market share in the
women's magazine segment. In
terms of advertisin...
• In the pipeline are fashion events to
be held in collaboration with leading
shopping centres to complement the
main once...
• For next year, Post IM is looking
to explore the men's magazines
market and add at least
five international titles to it...
Vocabulary
• market segment - a group of possible
customers who are similar in income, age,
habits, likes and dislikes

• ...
• readership base - loyal readers (who
always buy and read the magazine)
• age bracket - a range of ages

• revenue - inco...
• arbiter - the one who decides what is
good, right, acceptable; the judge
• collaboration - when people work together
to ...
• add to line-up - add to the company's
product line.
• year-on-year - a period this year compared
to the same period last...
References
• (Source: Bangkok Post, Economics,
MAGAZINES, 'Elle' tops on women's
market, 28/09/2012, Post Reporters, link)
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Fashion industry M.5/2

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Fashion industry M.5/2

  1. 1. Fashion Industry
  2. 2. By Patthomporn Putthasri #15 Juthamart Sirithanasub #24 Kulnapha Wisaswongsa
  3. 3. Fashion magazines: Growing popularity, growing market • Thailand's leading fashion magazines are expanding into male fashion too & getting closer to readers via events, apps & festivals.
  4. 4. The fashion that popular in this year is: • ELLE
  5. 5. • Marie Claire
  6. 6. • Cleo
  7. 7. 'Elle' topson women's market • Post International Media (Post IM) is set to expand its leadership position in the women's magazine segment despite increased competition in the market. • The chief operating officer of Post Publishing Plc, said the company's position in this market is "very strong."
  8. 8. • Elle, the market leader for fashion magazines, has seen its profits jump by 50% to date this year. • Cleo remains the country's bestselling title, while Marie Claire has enjoyed a 12% increase in circulation revenue over the first eight months this year.
  9. 9. • The three titles give the company a 24% advertising market share in the women's magazine segment. In terms of advertising revenue, Elle has seen growth of 13%, Cleo 6% and Marie Claire 30% this year.
  10. 10. • In the pipeline are fashion events to be held in collaboration with leading shopping centres to complement the main once-a-year Elle Fashion Week and a fashion film festival, Ms Sirimon revealed.
  11. 11. • For next year, Post IM is looking to explore the men's magazines market and add at least five international titles to its lineup. • Post IM's profit rose by 22% yearon-year in the first eight months.
  12. 12. Vocabulary • market segment - a group of possible customers who are similar in income, age, habits, likes and dislikes • remarkable - unusual or special and therefore surprising and worth mentioning; noteworthy, impressive, surprising
  13. 13. • readership base - loyal readers (who always buy and read the magazine) • age bracket - a range of ages • revenue - income from taxes or business activities • strategy - a plan to achieve long term goals
  14. 14. • arbiter - the one who decides what is good, right, acceptable; the judge • collaboration - when people work together to achieve a goal • revealed - made known or showed something that was surprising or that was previously secret
  15. 15. • add to line-up - add to the company's product line. • year-on-year - a period this year compared to the same period last year.
  16. 16. References • (Source: Bangkok Post, Economics, MAGAZINES, 'Elle' tops on women's market, 28/09/2012, Post Reporters, link)

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