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Search Engine Optimization: My Life With Spiders,[object Object],Robert Rhyne Armstrong,[object Object],STC Senior Member ,[object Object],Atlanta Chapter President,[object Object],Flickr: jeffsmallwood,[object Object]
Search Engine Optimization(SEO),[object Object],Manipulating content, anchor text , information architecture and design to attract and influence web crawlers. ,[object Object]
In other words…,[object Object]
Spiders!,[object Object],Flickr: Jasmic,[object Object]
Relax. These spiders are good.,[object Object]
Sneaky, but good.,[object Object]
I’m hungry.,[object Object],Flickr: Jasmic,[object Object]
They want your content. ,[object Object]
Crawl. ,[object Object],Index. ,[object Object],Rank.,[object Object]
Math is hard. ,[object Object]
So?,[object Object]
Eww.,[object Object]
There’s always a catch.,[object Object]
Eat me.,[object Object]
Search Engine Optimization: My Life With Spiders
[object Object]
Poorly designed links
Bad use of CSS
No inbound links
Bad titles
Bad URL structure
META-tag stuffing
Not using title and/or alt text,[object Object]
Strong keyword density,[object Object]
Proper titles,[object Object],Keyword : Company Name,[object Object]
Inbound links,[object Object]
Proper URL structure,[object Object],No spaces or _,[object Object],Use the –,[object Object],Limit the layers,[object Object],Dadasaur.us/the-kids/hi-there,[object Object]
Good CSS design,[object Object],Tip: On Firefox, try View > Page Style > No Style,[object Object]
Search Engine Optimization: My Life With Spiders
Strong, fresh content.,[object Object],Always keep your keywords in mind!,[object Object]
Title and alt text on everything.,[object Object],<a href=“../family/kids.php” title=“Well behaved children”>See my well-behaved children</a>,[object Object]
Yum!,[object Object],Flickr: Jasmic,[object Object]
Use analytics and try new things.,[object Object]
Let’s talk about you.,[object Object]

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