Don't Suck at Social Media 3!

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This is v.3 of Don't Suck at Social Media, presented at the STC Summit in May 2012.

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Don't Suck at Social Media 3!

  1. 1. Who am I?
  2. 2. The name is dumb. I know.
  3. 3. Why am I doing this?Why does it matter?
  4. 4. Great. I’m talking to myself here!
  5. 5. It is time to get ahead of the curve.
  6. 6. Who you areWhat you useWhy you use itHow you use it
  7. 7. It starts with you.
  8. 8. Perception is fact.
  9. 9. Perception rarely changes.
  10. 10. Our interconnected reality.
  11. 11. The basics are simple.
  12. 12. A gathering ofindividuals, communicating. Sound familiar?
  13. 13. New School = Old School So quit saying you don’t get it. You do. Really.
  14. 14. What sucked then, sucks now.
  15. 15. Don’t be that guy! ‘cause that guy sucks. Duh.
  16. 16. What can I do?
  17. 17. TURN!
  18. 18. Be human.
  19. 19. Find your voice.
  20. 20. Protect your image!
  21. 21. What you use
  22. 22. Make sense of the mess.
  23. 23. Go where the people are.
  24. 24. Early adopters can be very lonely.
  25. 25. Learn the tool.
  26. 26. Really learn it.
  27. 27. Become an expert.
  28. 28. Learn the language.
  29. 29. Know your Memes.
  30. 30. Check it before you post it.
  31. 31. Why you use it
  32. 32. The reasons are many and varied.
  33. 33. You look for them, they look for you.
  34. 34. According to Mashable, 89% ofcompanies used social media for recruiting in 2011.
  35. 35. 1 out of 5 employers use social media to research a prospect.
  36. 36. 1 out of 3 employers reject applicants based on what they find on social media.
  37. 37. LinkedIn is still the most widely-used site, but over half use Facebook and Twitter
  38. 38. Then why not have nothing?
  39. 39. How can you be an expert in communication of ANY kind by ignoring the biggest trend incommunication in the modern era?
  40. 40. Don’t.
  41. 41. Use it for networking.
  42. 42. Use it for research.
  43. 43. Social Media for work? At work?
  44. 44. Reputation management.Help your company stay relevant.Craft message for all departments to use.
  45. 45. HOW!!!
  46. 46. Make your decisions.
  47. 47. Dive in.
  48. 48. Become one of them.
  49. 49. Observe what others are doing.
  50. 50. Avoid pitfalls
  51. 51. If you start, stop gracefully.
  52. 52. Never Post negative comments about your job.
  53. 53. Never Post negative or suggestivecomments about your coworkers.
  54. 54. Never Post negative comments about your clients.
  55. 55. Never Post proprietary information.
  56. 56. Never Post photos you don’t want everyone at work to see.
  57. 57. Never Post off-color remarks.
  58. 58. Watch what you post.
  59. 59. Watch when you post.
  60. 60. Watch where you post.
  61. 61. BigFinish!
  62. 62. • Social Media Strategist• Community Manager• Blogger• Social Media Marketing Specialist• Search Engine Marketing• Online Customer Service• Online Technical Support• Director of Social Media
  63. 63. • Interactive Designer• API Writer• SEO Manager• Web Analyst• Content Manager• Copywriter• Graphic Designer
  64. 64. But, I’m a Technical Communicator.
  65. 65. You can do what they can’t.
  66. 66. Thank you!rhynearmstrong@gmail.com @ninety7 facebook.com/rhyne

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