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Simon and Schuster Media Campaign

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Created for the Fall 2010 New Media Driver's License Course by Nina Elias.

Published in: Technology, Business
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Simon and Schuster Media Campaign

  1. 1. Media CampaignMedia Campaign ProposalProposal Presenter: Nina Elias
  2. 2. Goals: • Improve company visibility • Increase market share
  3. 3. • Insert screenshot of Google search with Simon and Schuster who? Written in text box. Problem: Visibility
  4. 4. Solution: • Increase keyword optimization • Monitor results using Google Analytics
  5. 5. Problem: Translation 0 10 20 30 40 50 60 70 80 E-books Audio Adult Paper East Publishing Industry Sales 2002-2009 SimonandSchuster.com
  6. 6. Solution: • Feature exclusive multimedia content on homepage • Facilitate easier customer interaction
  7. 7. Problem: Differentiation
  8. 8. Solution: • Create ad campaign for S&S “firsts” • Construct a company personality • Measure success by number of followers
  9. 9. Cost = $0 ( + expert labor )

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