sPARKs Wild Idea Pitches


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Six wild ideas for visitor engagement in Balboa Park, to be explored and developed at the 2011 sPARKs workshop.

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  • Aerial shot shows how much San Diego has developed since the time that Balboa Park was established…. With 2 Million+ visitors to the Expo and just 66,000 residents in San Diego at the time, that meant 40+ visitors for every resident! The 100 th anniversary of the Park is a one time opportunity to celebrate the Park and draw international attendance and interest.
  • SDYS has identified what it believes is a strong concept for unifying the Balboa Park 2015 Celebration into a signature event never before imagined The idea is broad and has the potential for the participation of every institution in the Park and partners beyond the Park. It has universal appeal and offers many possibilities for audience participation A 365 Day Musical Landscape Performances, related exhibitions, commissioned new works…participation
  • Music part of original exposition… More importantly, music is universal – bridges across cultures, transcends language barriers, and can satisfy a multitude of tastes given its sweeping variety of genres and styles There are scientific, historical, cultural, artistic dimensions of music – many programming possibilities
  • Range from world renowned musicians such as Yo Yo Ma
  • …to drum circles From formal performances (including some ticketed) To free, spontaneous invitations to join in Weekend long genre specific festivals would be anchors of the program jazz chamber music mariachi Silk Road festival example…local partnering organizations to involve broader community as program partners
  • Dance is a natural extension of the concept Site specific commissioned dance could be part of the program Participatory dance could also be part of the program…Michael Jackson Thriller re-enactments have taken place in Balboa Park and throughout SD…another example of range of possibilities A mix of professional performances with top quality production values…to the silly or kitschy…
  • Institutions in the Park would be invited to create music-related exhibitions and programs San Diego Museum of Art could create an exhibition about music featured in visual art…apparently there is much in their collection to work with Fleet Science Center could do a “science of music” exhibition and address sound and music with wonderful interactives
  • Museum of Man has some fascinating musical instruments in their collection
  • This is the Mingei Museum’s Diwali Festival of Light
  • The Old Globe could stage a musical – premiere of WhisperHouse – or works with themes about music
  • San Diego Museum of Natural History could do exhibitions or films about the music of the ocean or the music of various living creatures
  • Spreckels Organ Pavilion of course a major feature of the Park…image on right is of a virtuoso German organist performing at Spreckels Condition of gift of Organ and Organ Pavilion was that concerts always would be free….it was the largest outdoor musical instrument in the world at the time that it was unveiled…sure to be a major part of the celebration
  • Theme provides ways to celebrate architecture of the Park Sydney Opera House – Lighting Project by Laurie Anderson " Architecture is frozen music ." -Johann Wolfgang Von Goethe
  • Many modes of participation Rusty Musicians program at Baltimore Symphony Orchestra Also, France’s Fete de la Musique Make Music New York
  • Indie band OK GO – famous for zany videos such as treadmill video…could be inspiration for or directly involved in fun happenings, including participatory parades
  • Choral music highly participatory Lincoln Park Zoo in Chicago’s tradition of singing to the animals each holiday season
  • Exercise is a major use of the Park People could submit playlists for running and working out People could also create “favorites” lists of the musical programs happening for the Centennial…from “Jason’s picks” to “If you have children, you’ll like…”, etc. How else might we link exercise + music + 2015? Large group exercise to music….i.e. Tai Chi
  • Tai Chi performed to music could be a participatory offering Wellness component “of our place” – Southern California and healthy lifestyles
  • Image from Valencia Opera flash mob at the Valencia Central Market…surprising visitors with unexpected professional performances—and perhaps sing-a-longs—could be another component
  • Part of 2015 vision is to have audiences “Enter as visitors and emerge with a sense of ownership. They will co-author their experience, have fun, create memories, learn and return.” We think this concept has the potential to successfully achieve this, and we hope that you will join us in lending your creative thinking and knowledge to developing this program. Thank you.
  • sPARKs Wild Idea Pitches

    1. 1. s PARK s Wild Idea Pitches
    2. 2. Peter Dance and movement In cultural institutions Peter G. Kalivas The pgk project
    3. 3. Sheri Reinventing the Children’s zoo Sheri sherman San diego zoo
    4. 6. Did you know that the San Diego Zoo is an accredited museum? We’re different than most museums in that the main features of our exhibits eat, breathe, and poop!
    5. 7. Like all museums we want to engage the guests, teach them, and motivate them to action. We believe that ALL audiences want to have fun, but FUN is critical when kids are your target audience.
    6. 9. <ul><li>Animal Exhibits from small mini insects to large mini horses </li></ul><ul><li>The popular Petting Paddock allows kids a chance to feel the wooly coat of a sheep or comb a gentle goat’s hair. </li></ul><ul><li>Our Animal Nursery has large viewing windows to let you watch animal babies being bottle-fed or cuddled by our caring keepers. </li></ul><ul><li>Animal Ambassadors: About 45 of the 200 critters living in our Children’s Zoo are trained as animal ambassadors. These special animals come out to meet guests both in the Zoo and outside of the Zoo for special Educational Programs, where guests often get the opportunity to touch the animals and really experience them up close. </li></ul><ul><li>Dr. Zoolittle: The Children’s Zoo is where you’ll find our wacky resident scientist, Dr. Zoolittle, who delights audiences with zany science shows. </li></ul><ul><li>Animal themed events: At special times of the year the Children’s Zoo is host to special animal-themed events that include craft stations, up-close animal encounters, and more. There are a variety of gardens that are both educational and functional. And our famous racing pigeons are fun to watch as they fly overhead before returning to their Children’s Zoo roost. </li></ul>
    7. 10. Our goal is to make our exhibits even better. To make them fun, interactive, creatively diverse and accessible to all. Your fresh eyes and unique ideas about what makes learning fun, what inspires children, and what motivates them to take action can help us do that.
    8. 11. Like most museums, we wish to create an ambiance, we have displays, models, signage, viewing / seating areas, multi-media and interactive elements.
    9. 21. Nancy Interactive outdoor sculptures Nancy renner San diego natural history museum
    10. 22. Inter ACTIVE Sculpture
    11. 23. Wave-form dance rail
    12. 37. Fibonacci labyrinth
    13. 43. Inspiration…
    14. 61. Tara self-identity and Participatory exhibit experiences Tara smith California center for the arts, escondido museum
    15. 62. YOU an Exhibition YOU will focus on unraveling the daunting question of self identity. This exhibition will showcase works driven by the exploration of self and the human state that not only tackle likenesses of individuals but also the formation of their character and their different societies and cultures.
    16. 63. Interactive Component #1: YOUTalk Intention: YOUTalk [A video recording booth] will serve as a site for conversation with museum guests on the subject of identity.
    17. 64. Bad Good Bad Good
    18. 65. Q: What’s in the booth? Guests will be encouraged to enter the booth individually and record a short video clip. Q: What is the prompt(s)? And what is the method of presentation?
    19. 66. The Question/Prompt Our hope is that this question will inspire each guest to share about themselves.
    20. 67. Q: What about people who don’t want to be on camera? For those who want to participate, but remain anonymous, masks will be available inside the confessional booth. Q: What will these masks look like….. We don’t know?
    21. 68. Not Local? But Still Want to Join the Fun!
    22. 69. Q: What happens after the recording period is done? <ul><li>YOUTalk Recording: Will run for five </li></ul><ul><li>months. </li></ul><ul><li>Q: What will be in the gallery between </li></ul><ul><li>editing and screening? Is there another way </li></ul><ul><li>to use the booth? Or something completely </li></ul><ul><li>different… </li></ul>
    23. 70. YOUTalk : Screening: <ul><li>This film will be projected for the </li></ul><ul><li>remainder of the exhibition. </li></ul>
    24. 71. YOUTalk , Q: More things to Consider <ul><li>How can we make YOUTalk accessible both through its aesthetics, construction, and content? </li></ul><ul><li>How probing of a prompt question can we use so that we gain interesting feedback from our guests but not deter them because of heavy subject matter? </li></ul><ul><li>Is there a way to make it possible for us to send every guest a segment their video clip? </li></ul><ul><li>What do we want to know about our guests? </li></ul>
    25. 72. Interactive Idea #2: <ul><li>YOU </li></ul><ul><li>YOU will include an array of interactive </li></ul><ul><li>components, each motivated by a different facet of </li></ul><ul><li>identity and the search for self, that will change on </li></ul><ul><li>a monthly basis. </li></ul>
    26. 73. Secret Letters Month Postcards from YOU Over the course of a month, the Museum will collect postcards from all over the country by posting a simple question on our blog and Dear Meat’s blog . Q: What will make people want to do this? How can we encourage them to be excited about sending in their postcard?
    27. 74. Q: What is Dear Meat ? A: A blog where people write in to post random letters. Example: Dear Cough Syrup, You are a liar. You do not taste like cherries or any other fruit. be yourself. -H
    28. 75. Q: So they have sent us post cards….Now what? The postcards will be hung in our galleries. ( Q: How? )
    29. 76. Q: How can I participate if I come to the Museum on a visit? A large stack of San Diego postcards will be available for visiting museum guests so they can participate. Q: What will the hanging system look like…. Hmmm not sure yet?
    30. 77. Secret Letters , Q: More things to consider <ul><li>What is the prompt/question we are asking people to write about? </li></ul><ul><li>What are other ways we can reach a larger audience? </li></ul><ul><li>How do we display the received postcards? </li></ul><ul><li>What are other organizations/people we can collaborate with? </li></ul><ul><li>How can we encourage people/get them excited to participate? </li></ul><ul><li>What do we want to know about our guests? </li></ul>
    31. 78. Thank YOU for listening!
    32. 79. Michael Human arkive Michael wall San diego natural history museum
    33. 80. Collecting, the tendency to acquire and retain objects, even when they are not of immediate utility, is commonly seen among both children and adults, in modern as well as primitive societies. - Anderson et al. 2004
    34. 82. * Please note that only selections of the permanent collection are on view.
    35. 83. WHY?
    36. 85. Source: dannyisamazing
    37. 88. Source:
    38. 95. Roman Ondák’s “ Measuring The Universe”
    39. 99. Denise 365 Days of Music in Balboa Park Denise Montgomery San Diego Youth Symphony and Conservatory
    40. 121. <ul><li>What audience experiences can be </li></ul><ul><li>developed inside museums and other </li></ul><ul><li>spaces to complement and deepen </li></ul><ul><li>the 365 Day Musical Landscape? </li></ul>
    41. 122. <ul><li>How can this be engaging in </li></ul><ul><li>interesting and memorable ways to </li></ul><ul><li>musicians and non-musicians? </li></ul>
    42. 123. <ul><li>How to use technology to build on </li></ul><ul><li>the experience… </li></ul><ul><li>extend life of performances… </li></ul><ul><li>reach a broader geographic range of people… </li></ul><ul><li>and more? </li></ul>
    43. 124. <ul><li>How can we engage high school </li></ul><ul><li>and college students, typically </li></ul><ul><li>passionate about music? </li></ul>
    44. 127. Choose your two Favorite pitches...