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everyone’s smithsonian
the multi-platform museum
               nina simon, museum 2.0
               nina@museumtwo.com
 ...
the plan
 defining social platforms
 enabling the human connection
 evaluating the institutional role
 putting it together ...
we all live in a multi-platform world


  external          museum                social
 events &
                    exh...
and the smithsonian is heavily multi-platform


             research facilities
folklife festival traveling exhibits
    ...
you’ve done a good job reaching out to
 non-traditional (but formal) platforms
but what about the
informal social platforms?
TRADITIONAL                            FUTURE

Authority is content provider     Authority is platform provider




      ...
what are
              you about?
Smithsonian

                  what will these
                  relationships
         ...
i’ve been spying
on your visitors
they are coming to mecca
they are overwhelmed by the options
they are marathon mall troopers
they think your job is cool
they like to transgress
they associate the smithsonian with value
so what do they need?
audience-specific online navigation




                                     pittsburghkids.org
personalized entry points for trip planning




                                  ilikemuseums.com
modular content for deep exploration
dialogue about value




                       Minnesota History Center Museum
behind-the-scenes content
connection to their other platforms




                                      Mattress Factory
connection to their other platforms
connection to their other platforms




                           Chicago Children’s Museum
connection to their other platforms
connection to their other platforms
connection to their other platforms




            “I relish the thought of a core constituency of community
            ...
a human connection
validation and recognition
responsiveness
enough about them,
 let’s talk about you
what relationship do you
want to have with visitors?
you need an actionable mission
   that helps you prioritize
and it may take more than four words...
National Museum of Natural History Mission Statement
                                                             ?
      ...
example: research platform for discovery + learning


                            “what we found most
                    ...
example: collections platform for curiosity about nature
example: program platform for curiosity about culture
a simple plan
1 / define and prioritize audiences
1 / define and prioritize audiences
2 / listen to what they need
1 / define and prioritize audiences
2 / listen to what they need
3 / connect it to something on-mission that
    you can pr...
1 / define and prioritize audiences
2 / listen to what they need
3 / connect it to something on-mission that
    you can pr...
1 / define and prioritize audiences
2 / listen to what they need
3 / connect it to something on-mission that
    you can pr...
Everyone's Smithsonian
Everyone's Smithsonian
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Everyone's Smithsonian

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A presentation for the Smithsonian Institution on designing multi-platform museum experiences. Offered on May 18, 2009 by Nina Simon of Museum 2.0.

Published in: Education

Everyone's Smithsonian

  1. 1. everyone’s smithsonian the multi-platform museum nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter
  2. 2. the plan defining social platforms enabling the human connection evaluating the institutional role putting it together in action
  3. 3. we all live in a multi-platform world external museum social events & exhibits word of mouth festivals programs cellphones radio email television website photo-sharing newspaper blogs online media social networks
  4. 4. and the smithsonian is heavily multi-platform research facilities folklife festival traveling exhibits magazine associates affiliates museums tours radio station programs giant X-ray telescopes TV channel conservation labs zoo libraries
  5. 5. you’ve done a good job reaching out to non-traditional (but formal) platforms
  6. 6. but what about the informal social platforms?
  7. 7. TRADITIONAL FUTURE Authority is content provider Authority is platform provider (increase and diffuse) visitors and users powerfully extend the reach and value of museum content when given the opportunity
  8. 8. what are you about? Smithsonian what will these relationships look like? what do they need? visitors
  9. 9. i’ve been spying on your visitors
  10. 10. they are coming to mecca
  11. 11. they are overwhelmed by the options
  12. 12. they are marathon mall troopers
  13. 13. they think your job is cool
  14. 14. they like to transgress
  15. 15. they associate the smithsonian with value
  16. 16. so what do they need?
  17. 17. audience-specific online navigation pittsburghkids.org
  18. 18. personalized entry points for trip planning ilikemuseums.com
  19. 19. modular content for deep exploration
  20. 20. dialogue about value Minnesota History Center Museum
  21. 21. behind-the-scenes content
  22. 22. connection to their other platforms Mattress Factory
  23. 23. connection to their other platforms
  24. 24. connection to their other platforms Chicago Children’s Museum
  25. 25. connection to their other platforms
  26. 26. connection to their other platforms
  27. 27. connection to their other platforms “I relish the thought of a core constituency of community art-makers, curators and researchers who form a sustainer group for the museum and creative counterpoint to the 'friends' and financial sustainers, but I know many art museum workers would recoil in horror at the idea of being inundated by 'Sunday painters'” -Nancy Proctor, SAAM
  28. 28. a human connection
  29. 29. validation and recognition
  30. 30. responsiveness
  31. 31. enough about them, let’s talk about you
  32. 32. what relationship do you want to have with visitors?
  33. 33. you need an actionable mission that helps you prioritize
  34. 34. and it may take more than four words...
  35. 35. National Museum of Natural History Mission Statement ? xplore c an I e crets s olv ed se c an I uncove r? wh at un what mysteries We inspire curiosity, discovery, and learning what’s special about these three outcomes? in whom? what does this exclud about nature and culture e? through how do these pr ograms connect to desired ou tcomes? outstanding research, collections, exhibitions, and education. are these four the only ways? prioritized ways? where might web and gaming fit in?
  36. 36. example: research platform for discovery + learning “what we found most engaging about this project was the possibility of discovering the undiscovered.” “the more we learned of individual victims, the more capable we were of understanding the magnitude of the Holocaust.”
  37. 37. example: collections platform for curiosity about nature
  38. 38. example: program platform for curiosity about culture
  39. 39. a simple plan
  40. 40. 1 / define and prioritize audiences
  41. 41. 1 / define and prioritize audiences 2 / listen to what they need
  42. 42. 1 / define and prioritize audiences 2 / listen to what they need 3 / connect it to something on-mission that you can provide
  43. 43. 1 / define and prioritize audiences 2 / listen to what they need 3 / connect it to something on-mission that you can provide 4 / jump in Exploratorium Denver Art Museum
  44. 44. 1 / define and prioritize audiences 2 / listen to what they need 3 / connect it to something on-mission that you can provide 4 / jump in nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter

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