1.
everyone’s smithsonian
the multi-platform museum
nina simon, museum 2.0
nina@museumtwo.com
@ninaksimon on twitter

2.
the plan
defining social platforms
enabling the human connection
evaluating the institutional role
putting it together in action

3.
we all live in a multi-platform world
external museum social
events &
exhibits word of mouth
festivals
programs cellphones
radio
email
television website
photo-sharing
newspaper
blogs
online media
social networks

4.
and the smithsonian is heavily multi-platform
research facilities
folklife festival traveling exhibits
magazine associates
affiliates museums
tours radio station
programs giant X-ray telescopes
TV channel conservation labs zoo
libraries

5.
you’ve done a good job reaching out to
non-traditional (but formal) platforms

6.
but what about the
informal social platforms?

7.
TRADITIONAL FUTURE
Authority is content provider Authority is platform provider
(increase and diffuse)
visitors and users powerfully extend the reach and value
of museum content when given the opportunity

8.
what are
you about?
Smithsonian
what will these
relationships
look like?
what do
they need?
visitors

9.
i’ve been spying
on your visitors

10.
they are coming to mecca

11.
they are overwhelmed by the options

12.
they are marathon mall troopers

13.
they think your job is cool

14.
they like to transgress

15.
they associate the smithsonian with value

16.
so what do they need?

17.
audience-specific online navigation
pittsburghkids.org

18.
personalized entry points for trip planning
ilikemuseums.com

19.
modular content for deep exploration

20.
dialogue about value
Minnesota History Center Museum

21.
behind-the-scenes content

22.
connection to their other platforms
Mattress Factory

23.
connection to their other platforms

24.
connection to their other platforms
Chicago Children’s Museum

25.
connection to their other platforms

26.
connection to their other platforms

27.
connection to their other platforms
“I relish the thought of a core constituency of community
art-makers, curators and researchers who form a sustainer
group for the museum and creative counterpoint to the
'friends' and financial sustainers, but I know many art
museum workers would recoil in horror at the idea of being
inundated by 'Sunday painters'”
-Nancy Proctor, SAAM

28.
a human connection

29.
validation and recognition

30.
responsiveness

31.
enough about them,
let’s talk about you

32.
what relationship do you
want to have with visitors?

33.
you need an actionable mission
that helps you prioritize

34.
and it may take more than four words...

35.
National Museum of Natural History Mission Statement
?
xplore
c an I e
crets
s olv ed se c an I uncove
r?
wh at un what mysteries
We inspire curiosity, discovery, and
learning what’s special about these three outcomes?
in whom? what does
this exclud
about nature and culture e?
through how do these pr ograms connect to desired ou
tcomes?
outstanding research, collections,
exhibitions, and education.
are these four the only ways? prioritized ways?
where might web and gaming fit in?

36.
example: research platform for discovery + learning
“what we found most
engaging about this project
was the possibility of
discovering the
undiscovered.”
“the more we learned of
individual victims, the more
capable we were of
understanding the magnitude
of the Holocaust.”

37.
example: collections platform for curiosity about nature

38.
example: program platform for curiosity about culture

39.
a simple plan

40.
1 / define and prioritize audiences

41.
1 / define and prioritize audiences
2 / listen to what they need

42.
1 / define and prioritize audiences
2 / listen to what they need
3 / connect it to something on-mission that
you can provide

43.
1 / define and prioritize audiences
2 / listen to what they need
3 / connect it to something on-mission that
you can provide
4 / jump in
Exploratorium Denver Art Museum

44.
1 / define and prioritize audiences
2 / listen to what they need
3 / connect it to something on-mission that
you can provide
4 / jump in
nina simon, museum 2.0
nina@museumtwo.com
@ninaksimon on twitter