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The Long Tail of KM


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Contains some thoughts and ideas on what could constitute the long tail of KM - the non-hits, the aspects that aren't discussed at KM-Forums - those aspects that get neglected at the cost of the chart-busters aka Culture, Business Alignment and Tech is only an Enabler...

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The Long Tail of KM

  1. 1. Bangalore K-Community Meet October 21 st , 09 – Bangalore Nirmala – KM Head, Asia Pac Technology Business Units, Oracle Nirmala Palaniappan 21 st Oct 2009 © Nirmala Palaniappan, nirmala (dot) pal (at) gmail (dot) com
  2. 2. <ul><li>The Long-Tail of KM </li></ul><ul><ul><li>Worthwhile KM tunes that lie between the Chart-Busters and the Swan Song </li></ul></ul>
  3. 3. Agenda <ul><li>The long-tail of KM </li></ul><ul><li>Background and source of this prez </li></ul><ul><li>The chart-busters </li></ul><ul><li>The long tail – The less popular/not so well-known numbers </li></ul>
  4. 4. The Long-Tail of KM What are those many not-so-common aspects that you can pursue in order to make a difference and sustain the KM initiative? <ul><li>The Long-Tail – Chris Anderson </li></ul><ul><li>The business of concentrating on the non-hit items </li></ul><ul><li>Focusing on what’s not popular or well-known but nevertheless holds a lot of value and yields a higher revenue in the long-run </li></ul><ul><li>The long-tail with re. to the success of KM initiatives </li></ul>
  5. 5. Background & Source of this Prez <ul><li>Worked with 3 organizations </li></ul><ul><ul><li>Different sizes </li></ul></ul><ul><ul><li>Different cultures and environments </li></ul></ul><ul><ul><li>Slightly different businesses </li></ul></ul><ul><ul><li>Poised at different stages in the KM life-cycle </li></ul></ul><ul><li>These thoughts are based on my experiences but I’d be more than glad to add your ‘songs’ to the play list </li></ul>
  6. 6. The Chart-busters <ul><li>What we shall NOT talk about! </li></ul>
  7. 7. The Chart-busters <ul><ul><li>Culture </li></ul></ul>
  8. 8. The Chart-busters <ul><ul><li>Business Alignment </li></ul></ul>
  9. 9. The Chart-busters <ul><ul><li>Technology is only an Enabler </li></ul></ul>
  10. 10. The Less Popular Numbers <ul><li>What we shall talk about! </li></ul><ul><ul><li>Other less obvious or less discussed ideas with some relevant examples </li></ul></ul><ul><ul><li>In a random order </li></ul></ul><ul><ul><li>But the tail may not be as long as you’d like it to be given the time constraints </li></ul></ul>
  11. 11. The Play List <ul><li>Let’s hope this is music to your ears! </li></ul>
  12. 12. A KM Framework with a Filling of your choice… <ul><li>Create your own evolving KM framework – conceptual & technical, something visual - but change its content to suit the organizational context (size, business, environment, KM objectives etc) </li></ul><ul><ul><ul><li>Examples: Intranet, Exclusive KM portal, Integration of a bunch of already-existing but isolated and independently-managed tools </li></ul></ul></ul><ul><ul><ul><li>Note: Technology is just an enabler but this is important! </li></ul></ul></ul>Small “animal” read Organization but KM may have a larger scope
  13. 13. The SMILE © Framework The idea is to provide a single entry point to all existing KM and Web 2.0 tools and integrate them in simple ways Links to a plethora of applications Some of which are integrated through simple mechanisms Please note that SMILE is a © Framework used at Oracle-APAC
  14. 14. Tipping Point – KM Popularity <ul><li>Use the Tipping Point concepts (Malcolm Gladwell) </li></ul><ul><ul><li>Touches many people – results in large scale adoption </li></ul></ul><ul><ul><li>People believe in it – that it’s good for them </li></ul></ul><ul><ul><li>People are proud to be associated with it </li></ul></ul><ul><ul><li>Becomes an almost unquestionable part of the culture </li></ul></ul><ul><ul><li>People – Connectors, Mavens, Salesmen </li></ul></ul><ul><ul><li>The small things – Context ( e.g.: Removing graffiti in the NY subway trains reduced the crime rate ) </li></ul></ul><ul><ul><li>Stickiness – Communication strategies </li></ul></ul>
  15. 15. Tipping Point – KM Popularity <ul><ul><ul><li>Champions, Context, Communication </li></ul></ul></ul><ul><ul><ul><li>Champions - maven/connector/salesman </li></ul></ul></ul><ul><ul><li>(Find your Spidermen and Spiderwomen) </li></ul></ul><ul><ul><ul><li>Example: Time tracking system for measuring benefits from Reuse, blogs, tweets, newsletters, orientation… </li></ul></ul></ul><ul><ul><ul><li>Note: All three ideas have a tremendous potential to change the face of the KM initiative </li></ul></ul></ul>
  16. 16. Partnerships – Do not work in Isolation <ul><ul><li>Work closely with the HR </li></ul></ul><ul><ul><li>Hiring, Mentoring, Succession planning, Appraisals </li></ul></ul><ul><ul><ul><li>Compensation/Incentives, Training, Job Rotation </li></ul></ul></ul><ul><ul><ul><li>Exit Interviews </li></ul></ul></ul><ul><ul><ul><li>Example: HR+KM Awards, KM KPI – Appraisals, Quality – Align project management principles and tasks with KM </li></ul></ul></ul><ul><ul><ul><li>Note: Finance, Quality, Admin, Just about every team… </li></ul></ul></ul>
  17. 17. Process Improvements <ul><ul><li>Be a part of the Process Improvement Group </li></ul></ul><ul><ul><li>Learn to understand, enhance and monitor processes from the knowledge perspective. How it is generated, captured, shared and used. </li></ul></ul><ul><ul><ul><li>Example: Modification of forms, Inclusion of people & teams in certain processes, creating reference points, creating Wikipedia-style assets etc </li></ul></ul></ul><ul><ul><ul><li>Note: The organization must be process-centric, willing to experiment and encourage employees to be more knowledge-intensive and meticulous with their processes </li></ul></ul></ul>
  18. 18. Creativity and Fun <ul><ul><li>Don’t underestimate the need for creativity </li></ul></ul><ul><ul><li>KM is perceived to be abstract and theoretical. </li></ul></ul><ul><ul><li>Use metaphors. Simplify. </li></ul></ul><ul><ul><li>Get flamboyant. Cook up a fancy campaign. Adopt Storytelling. </li></ul></ul><ul><ul><li>Point out a strange or not-so-popular benefit of KM. </li></ul></ul><ul><ul><ul><li>Examples: SMILE ©, Treasure Hunt that popularized Search, Blog posts that have a personal tone </li></ul></ul></ul><ul><ul><ul><li>Note: Go beyond Business Alignment and make it fun as well! </li></ul></ul></ul>Fun Theory. Stairs Vs Elevators. Stories based on the acronym
  19. 19. Blog Posts Agatha Christie Murder Mystery and KM!? A Project Release Announcement!
  20. 20. Introduction to the Repository Radical changes are best introduced via metaphors ONE Common toy box (no folders) When you put something into it, attach attributes to it (soft, pink, electronic, interactive…) GIGO Imagine the joy of discovering others’ toys. Serendipity… When you want a toy, you just look for tags (browse) or scream it out (search). You can search for 1 or more criteria… GIGO Blue, Electronic, Interactive, Recent, for a 10 year-old Tell me when a new Blue toy gets added to the box! Express yourself: This toy is awesome! Maybe we can improve it further by….. Change the way the toys and their tags appear when you search for something! Get your toy checked and assessed by an expert or a colleague before you share it. Improve the quality Get rid of old toys! Rate a toy! Cross-link a toy!
  21. 21. Make your own KM Long-Tail List <ul><li>Make a list of the small ideas and solutions that have worked for you along with the context and other important details </li></ul><ul><ul><ul><li>Examples: Knowledge fairs, Brainstorming techniques, Mind-maps, Virtual whiteboards, Face to face knowledge sharing sessions, Storytelling… </li></ul></ul></ul><ul><ul><ul><li>Note: We can build on this list, online </li></ul></ul></ul>
  22. 22. Thank You! Nirmala Palaniappan [email_address] @nimmypal (Twitter) © Nirmala Palaniappan, nirmala (dot) pal (at) gmail (dot) com Note: Images have been borrowed from Google Image search results. In case of models and frameworks, the source URL has been provided at the bottom of the slide