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Knowledge Management and Social Networking


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A presentation made on KM and Social Networking at KM India Summit 2010, Bangalore - Dec 4th, 2010

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Knowledge Management and Social Networking

  1. 1. Knowledge Management & Social Networking KM India Summit, December 2010 – Bangalore Nirmala Palaniappan [email_address] December 2010
  2. 2. 1 ©Oracle Corporation Introduction Concepts & Quotes Oracle’s Knowledge Landscape K-Book © Summary 1 2 3 4 5
  3. 3. Food for Thought…. Imagine an extremely large and chaotic food-court! But you’re hungry and need food (that you like) ASAP! 2 ©Oracle Corporation
  4. 4. Solutions from a Knowledge Perspective Food Court Map (Broadly locate your outlet based on categorization of cuisine) Filter based on the Expert and Customer Ratings for each outlet Ask for your friend’s Recommendation - based on her own Experience Visual/Documented Knowledge Input - 1/3 rd Social Inputs – 2/3rds! Social inputs are more important than traditional KM in some situations. 3 ©Oracle Corporation
  5. 5. Social Networking – Business Context A sample model 4 ©Oracle Corporation
  6. 6. The Three Cs in People Profiles 5 End of Section 1
  7. 7. 6 ©Oracle Corporation Introduction Concepts & Quotes Oracle’s Knowledge Landscape K-Book © Summary 1 2 3 4 5
  8. 8. - John Worthington Concepts: Social Capital Social networks will have a direct and huge impact on the social capital of an organization 7 ©Oracle Corporation Social capital is that reservoir of trust, cooperation and 'unwritten rules' that people have between each other and is often the glue that keeps things from completely falling apart. In organizations with lots of social capital, they seem to work well together -- in spite of good processes or bad. … there may be risk as well. If the culture drives separation and warfare, I'm not sure these networks help and they may even hurt. Social networking tools must have improved the quality of information, increased the organization's social capital, and re-enforced positive cultural values.
  9. 9. - Tim Hines, Consona CRM Dear Critics … 8 ©Oracle Corporation People are people first, and employees second. The integration of social networking into enterprise applications—”social in the workflow”—provides an informal communication channel that is crucial to real team building. This is especially true with global teams and work from home staff— social in the workflow is replacing the disappearing water cooler.
  10. 10. - Don Tapscott, Co-author of Wikinomics Predictions! 9 ©Oracle Corporation The Facebook generation will wipe out the command control infrastructure in business today. End of Section 2
  11. 11. 10 ©Oracle Corporation Introduction Concepts & Quotes Oracle’s Knowledge Landscape K-Book © Summary 1 2 3 4 5
  12. 12. Oracle’s Complex Knowledge Landscape 11 ©Oracle Corporation Documents Solutions Experts Conversations Networks & Communities Sharing & Reuse People Mentoring Collaboration Stories Competitive Information Customer Information Oracle Portal
  13. 13. Business Drivers (Increasing P, C and I) <ul><li>Increase productivity through instant awareness (sharing) and quick n smart reuse (collective effort) </li></ul><ul><li>Improve competence through continuous learning (documents, discussions) and effective collaboration </li></ul><ul><li>Increase innovation through collective thinking and combining various historical ideas </li></ul>12 ©Oracle Corporation
  14. 14. - McKinsey Business Benefits? 13 ©Oracle Corporation Among organizations currently using social networking applications, 69 percent reported significant business results, with most improvements originating from better sharing of ideas and knowledge, faster access to experts, and lower operational costs.
  15. 15. KM-Smile © – Single Window <ul><li>KM-Smile – Brings together all knowledge sources via a Framework and integrates some of them in subtle ways </li></ul>14 ©Oracle Corporation
  16. 16. KM + Social Inputs Enough and more literature and research proves that innovation does not happen in isolation and is a consequence of interaction and collaboration! That’s You Learning Innovation 15 ©Oracle Corporation Amar Akbar Anthony
  17. 17. Knowledge as the Trigger/Key/Glue 16 ©Oracle Corporation LinkedIn iGoogle Facebook Knowledge Management Social Networking Cognitive Networking Intranets Repositories Blogs Knowledge-based Networks End of Section 3
  18. 18. 17 ©Oracle Corporation Introduction Concepts & Quotes Oracle’s Knowledge Landscape K-Book © Summary 1 2 3 4 5
  19. 19. K-Book © 18 ©Oracle Corporation
  20. 20. The Key to K-Book Calls for introspection on user’s role, experiences, domain areas, areas of interest and goals. Including acronyms, alternative names and full forms… 19 ©Oracle Corporation
  21. 21. The 2I 2D of K-Book INFORMATION DASHBOARD INTERACTION DISCOVERY 20 ©Oracle Corporation
  22. 22. K-Book Components <ul><li>Interaction </li></ul>21 ©Oracle Corporation Find People based on names or tags Once you visit a profile, Email the person, See the visitors, Like, Bookmark, Share etc
  23. 23. K-Book Components <ul><li>Discovery (Knowledge Assets) </li></ul>22 ©Oracle Corporation Proactively view documents, people, communities, discussion threads, blogs and videos of interest based on personal tags
  24. 24. The K-Book Vision 23 ©Oracle Corporation
  25. 25. Progress So Far <ul><li>~6 Months </li></ul><ul><li>160 Users (+ a handful added every week) </li></ul><ul><li>1800+ hits </li></ul><ul><li>Anecdotes: </li></ul><ul><ul><li>Nice stuff….K-Book is impressive! – Mandar Tengse </li></ul></ul><ul><ul><li>I envision KM-Smile becoming the equivalent of iGoogle (at Oracle) – Anonymous User </li></ul></ul><ul><ul><li>I believe that one of the reasons why K-Book is such a great idea is because it brings many of these (Knowledge) tools together under one umbrella and makes using them more manageable. – Amedeo Fazzalari </li></ul></ul><ul><li>Started in APAC but will now be a Global Application </li></ul>24 ©Oracle Corporation End of Section 4
  26. 26. 25 ©Oracle Corporation Introduction Concepts & Quotes Oracle’s Knowledge Landscape K-Book © Summary 1 2 3 4 5
  27. 27. Learnings: What Might Work 26 ©Oracle Corporation
  28. 28. Summary Mindmap Social Networks in the Context of Customer Knowledge? 27 ©Oracle Corporation
  29. 29. Meanwhile, in Dilbert’s World… Dilbert by Scott Adams © (Source: 28 Do No Evil! ;-) End
  30. 30. Nirmala Palaniappan KM Lead – Oracle Asia Pacific Email : [email_address] or [email_address] Linked In Profile: 29 ©Oracle Corporation