Salsa Seo22

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  • -SEO is the process of making your websites search results higher for specific key words.-The search engines mission is to give their users the best possible search experience. Currently the Google search engine has 60% of the search engine market share while Bing And Yahoo only have about 20% each. Studies show that most users don’t go past the third page whenever they are searching on google.-Search engine work by matching the most relevant website to the users search. Using to main factors Links to your site and kewords on your site
  • Salsa Seo22

    1. 1. <ul><li>What is SEO?
    2. 2. Search engines mission and </li></ul>how people use them.<br /><ul><li>How do search engines </li></ul>work?<br />
    3. 3. Ranking Factors<br />Keyword use in title tag<br />Age of site<br />Link popularity within the site’s internal link structure<br />Topical relevance of inbound links<br />Link popularity of site in community<br />Keyword use in body text<br />
    4. 4. First Stages<br /><ul><li>Goals and objectives
    5. 5. Your audience
    6. 6. Determining competition </li></li></ul><li>Keywords<br /> keyword research<br /> Onsite Keywords<br />Keyword research tools<br /> Keyword value(long tail etc)<br />
    7. 7. SEO Friendly Site<br />Domain URL <br /> Content optimization<br /> Duplicate content<br />
    8. 8. Link Building<br /><ul><li>The value of links
    9. 9. Types of link building
    10. 10. Social linking</li></li></ul><li>Activities to Avoid<br /><ul><li>Black hat SEO
    11. 11. Penalties that you can encounter </li></li></ul><li>Where do you start<br /><ul><li>Time it takes for results
    12. 12. Patience is key
    13. 13. Fluctuations in Rankings</li></li></ul><li>Questions?<br />

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